Trade fairs Drives Business ! In an virtual world if you think business is not happening then we have to look back at our basics. The report is an clear evidence of how trade fairs have proved right to retain & gain market share in the Bakery,Confectionery,Snacks &Sweets business.f

1. POST EVENT REPORT
Synergy Exposures & Events India Pvt. Ltd.,
“Miranda Annexe” First Floor, 276, Anjaneyar Kovil Street,
Vengaivasal, Chennai 600126
Phone : +91 44 2278 0776
Email : btf@synergyexposures.com
www.synergyexposures.com
TECHNOLOGY FAIR - 2016TECHNOLOGY FAIR - 2016
Tamil Nadu, INDIA.
CODISSIA Trade Fair Complex, Coimbatore
22 | 23 | 24 July, 2016
www.bakerstechnologyfair.com

2. The Premium event on Bakery & Confectionery Industry, the 4th Bakers Technology Fair
2016 concluded on 22 - 23 - 24 July 2016 at CODISSIA Trade Fair Complex in Coimbatore
having exceeded expectations in attracting a turnout 6523 high quality trade visitors
with 80% top management and decision makers, 100+ seminar delegates and
85exhibitors fromacrossthe country.
There was a good range of products on display such as food processing
equipment, ingredients, refrigeration, technology & essential services
which had served the industry to meet the demands of volume
and quality business. BTF saw an impressive line - up of
domestic and international brands from various sectors
aiding the bakery, confectionery, food service, sweet
& snack industry. There was a 30% increase in
exhibitor participation compared to 2015. This
Annual exhibition received a positive and
outstanding feedback for attracting a
relevant and targeted audience
pertaining to the food industry
andalliedsectors.
BTF 2016 | POST EVENT REPORT | 02
PREMIUM INDIAN TRADE FAIR ON
BAKERY, CONFECTIONERY, SNACKS & SWEET INDUSTRY!

3. Increasing Shelf Life of Bakery Products was
presented by Ms. Pooja Pandey of AIBTM.
Pastry Challenge 2016 Coimbatore was
organised by Society Of Indian Bakers &
Presented by Spark Academy on day 2.
Presentation & Skill training was
demonstratedbyleadingpastrychefs.
Entrepreneur Development for Café and
Bakery Business attracted investors and
paved way for Franchise opportunities and
new business modules . A presentation on
Bakery skill Development through Pradhan
Mantri Kaushal Vikas Yojana was represented
byJMBakersAcademyCoimbatore.
The Government initiative was well cascaded
to the bakery owners helping the Industry to
develop Skilled manpower through this
uniquescheme.
Bakers Technology Fair was inaugurated by
Mr. J. N. Kushawaha President-Society of
Indian Bakers, Mr. Shakaran President -
Bakers Association Kerala, Mr. Ponnuswamy
President - Coimbatore Bakery Owners
Association Mr. R. Kaleeshwaran Secretary -
Tamil Nadu Bakers Federation. Mr. K. R. Balan
Secretary - Bakers Association Kerala,
Chef kannan Natesan – Ex. Chef Taj Flight
Catering, Mr. J. M. Lawrence Vice president –
Society of Indian Bakers, Mr. Moideenkutty
Haji President – Kerala Hotel & Restaurant
Association, Mr. Royal Noushad Secretary -
Bakers Association Kerala, Chef Geetha
KrishnanMD.Concept Bakers.
BTF 2016 | POST EVENT REPORT | 03
TheseminarorganisedparallelyalongwithBakersTechnologyFairattractedover100+delegateswhowere
part of the food industry. Speakers with immense experience from reputed organisations were a part of
BKSFtosharetheirknowledgeandenlightenthebakers.Theworkshop&seminarwasfocusedonmodern
trendsinBakerymarketsuchaslatestinnovations,digitalrevolution,techniquesetc.
BAKERS KNOWLEDGE SHARING FORUM

4. BTF 2016 claimed a
30% increase in net
floor area.
BTF 2016 attendance
was increased by 39%
over the 2015 event.
The number of leads
collected at BTF 2016
increased by 48%.
The Exhibitor count for
BTF increased 30%.
BTF 2016 WAS A SUCCESSFUL
BUSINESS EVENT!
REPRESENTED
BRANDS
UNIQUE
VISITORS
100+
85
EXHIBITORS
6523
39%
INCREASE IN
VISITOR FOOT FALL
100+
DELEGATES
8+
EXHIBITING
REGIONS
KEY
STATISTICS
BTF 2016 | POST EVENT REPORT | 04
MEDIA

5. VISITORS AND DELEGATES REPORT
TOP VISITOR’S JOB TITLES
Bakers Technology Fair
is an important event
in the Bakery &
Confectionery Industry!
thinks BTF is the most important
event on the south Indian Food
Business event calendar
The event is number
one platform to learn,
network and source
new business ideas
agree the show
is an knowledgeable
platform
rated the seminar as a very good
platform for knowledge sharing and
interaction with industry leaders
Potential
Business
Opportunity
thinks the exhibition
is the best place to find
new products & suppliers
of visitors have
experienced good
choice of products and
after sales service
rated BTF as a very
good platform to
network with decision
makers
80%
73%
87%82%75%
65%
VISITORS
FACTS & FIGURES
VISITORS PROFILE
BY INDUSTRY
35%
20%
13%
7%
10%
10%
Owners /
Managing Directors
CEO / COO
5%
Purchase Initiators
Plant Managers
Consultants
Investors
Others
BAKERY
CONFECTIONERY
SWEETS & SNACKS
CAFÉ & RESTAURANTS
FOOD PROCESSORS
OTHERS
15%
15%
12%
10%3%
45%
BTF 2016 | POST EVENT REPORT | 05

6. EXHIBITORS 2016
FACTS & FIGURES
PRIMARY OBJECTIVES
FOR EXHIBITING
87%
ESTABLISH
NEW BUSINESS
RELATIONSHIPS
68%
INCREASES
BRAND
AWARENESS
57%
GAIN
COMPETITOR
INSIGHTS
74%
STRENGTHEN
RELATIONSHIPS
WITH EXISTING
BUSINESS PARTNERS
77%
GENERATED
LEADS DIRECTLY
AT THE SHOW
EXHIBITORS REPORT
80%
Potential Business Opportunity
exhibitors rated the show
as a very good place
to find new business
opportunities
The event is number one
platform to learn, network
and source new business ideas
think BTF is a very good
show to build partnerships
73% 80%
rated BTF as a very good
platform to network
with decision makers
Bakers Technology Fair
is an important event
in the Bakery &
Confectionery Industry!
thinks BTF is the most
important event on the
Indian Food Business
event Calendar
82%
think BTF is the
preferred choice!
84%
exhibitors satisfied in
generating new leads meeting
existing customers promoting
new brand or product
95%
BTF 2016 | POST EVENT REPORT | 06

7. VISITOR TESTIMONIALS EXHIBITOR TESTIMONIALS
BTF 2016 | POST EVENT REPORT | 07
“BTF has been very helpful especially for
bakery & confectionery business upgrade
under one roof .”
Mr.
Sri Krishna Sweets Pvt. Ltd.
“Found solutions for bakery infrastructure
and operational solutions. BTF is an ideal
platform for project purchases”
Mr. Sunil Kumar, CAO
Brown Tree Retail Pvt. Ltd.
“Chocolate processing, cake slicing
machinery and packaging solutions were
the highlights of the expo”
Mr. K. Aswanth Kumar
Sri Gowri Krishna Bakers
“Visitors gained more knowledge and
ideas about latest equipment in the food
processing business.”
Mr. O. Venkatesan,
Food & Beverage Consultant
“BTF is quite a good platform for
suppliers, traders and customers to
discover the latest trends in the market “
Mr. Don Sherlock Karkada,
Managing Partner
Bake Studio Kemmale Group
It was a fantastic exhibition, with a very
good footfall. It is also a nice platform to
meet new suppliers and see what's new
in the market.
Mr. Padmanaban
Apex Roller Flour Mill Pvt. Ltd.
T. Ashok, GM Operations
“Bakers Technology Fair provides an
excellent Platform to showcase our
products to potential customers. The
customers base attracted by BTF is very
good and it has been an excellent win - win
opportunity for exhibitors and visitors. We
look forward to participate in future
events by BTF."
Mr. Jaydeo Chokhawala
Apple Bakery Machinery Pvt. Ltd.
We had generated good business leads and
we look forward for Bakers Technology Fair
2017
Mr. Stephen, A.S.M
Kaleesuwari Refinery Pvt. Ltd.
“We have been part of BTF for the past
3 years and the experience has always been
good and the response has been great.
I am very happy with the level of exposure
we have received.”
Mr. Bipin Chaturvedi
Adani Wilmar Ltd.
Bakers Technology Fair has encouraged high
value discussions with our prospective
customers. It has been efficient to transform
new business for us.
Mr. Harsha
C. S. Aerotherm
“Our Experience was really great, infact we
got a lot of networking opportunities and
we met many potential clients. BTF has
improved drastically since the last editions.”
Mr. Sateesh, Director
Thermodyne Bakery & Industrial
Equipments Pvt. Ltd.

8. A Focused Expo on Bakery & Confectionery Equipment, Ingredients, Technology and Services
CONFECTIONERYBAKERY SWEETS & SNACKS
TECHNOLOGY FAIRTECHNOLOGY FAIR
20172017
HITEX EXHIBITION CENTRE
HYDERABAD, INDIA
NOVEMBER
16 17 18
CODISSIA TRADE FAIR COMPLEX
COIMBATORE, INDIA
JULY
7 8 9
th th
6 & 7 BAKERS TECHNOLOGY FAIR 2017th th
6 & 7 BAKERS TECHNOLOGY FAIR 2017
HIGHLIGHTED SEGMENTS
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PREMIUM INDIAN TRADE FAIR ON BAKERY, CONFECTIONERY, SNACKS & SWEET INDUSTRY!
An event by Savitha S
+91 93802 20533
btf@synergyexposures.com
Chandu Ramineni
+91 91774 77865
hyd@synergyexposures.com
Don’t miss the next edition!