1. BEYOND
BEAUTY
ASEAN
BANGKOK
2015
24.25.26
September 2015
Hall 5 IMPACT
Exhibition Center,
Bangkok, Thailand
Your gateway to the Southeast Asian Beauty and Cosmetics markets
BEAUTY & COSMETICS HERBAL & HEALTH HAIR & NAIL PACKAGING & OEM
BEYONDBEAUTYASEANBangkok www.beyondbeautyasean.com
Organized by Silver Sponsor Bronze Sponsor
POST SHOW
Report
,
2. The Federation of Thai Industries, together with Informa Exhibitions
and IMPACT Exhibition Management joined forces to present Beyond
Beauty ASEAN-Bangkok 2015, which was a resounding success,
reinforcing its status as the region’s leading exhibition for the beauty
industry.
The 2nd edition of Beyond Beauty ASEAN Bangkok 2015, held
from 24-26 September 2015, at Hall 5 of IMPACT Exhibition
& Convention Center, Bangkok, Thailand, served as a one-stop
platform for the introduction of leading products and innovations of
the beauty and cosmetics industry, in response to the rising demands
in the ASEAN region.
Beyond Beauty ASEAN Bangkok 2015 occupied 8,500 sqm of
exhibiting space with 308 exhibiting companies (an increase of 30%
from 2014) from 16 countries, including 11 international pavilions:
China, Germany, Indonesia, Italy, Japan, Malaysia, New Zealand,
Singapore, South Korea, Spain and Taiwan .
BEYOND BEAUTY ASEAN - BANGKOK 2015
The 3-day trade exhibition attracted more than 10,418 trade visitors from 59 countries including Australia, China, France,
Germany, Indonesia, Japan, Malaysia, Myanmar, Philippines, Singapore, South Korea, United Arab Emirates, United Kingdom,
United States Of America, Vietnam and many more.
Beyond Beauty ASEAN-Bangkok 2015 effectively served as a hub of trade, knowledge & networking whereby beauty
industry players were able to exchange ideas and establish possible commercial connections with local and international
organizations. Both exhibitors and visitors also explored opportunities to expand their business within the ASEAN region.
The event also served as the best gateway to the expanding Southeast Asian beauty and cosmetics industry, which has
enjoyed phenomenal growth over the years, and is anticipated to accelerate its growthwith the upcoming establishment of
the ASEAN Economic Community. Running concurrently with the exhibition were the Beyond Beauty Trends conference & a
series of workshops/seminars on industry know-hows & innovation whereby experienced renowned speakers provided great
insights into a variety of key industry topics.
Beyond Beauty ASEAN - Bangkok 2015, at a glance
10,418 308 8,500 56 158 16 11
national & group
pavilions
exhibiting
countries
VIP buyersvisiting
countries
sqm of
floor space
exhibiting
companies
attendees
3. Show Partners
Organized by
Health & Beauty
Cluster
The Federation
of Thai industries
Silver Sponsor Bronze Sponsor
Endorsed & Supported by
Media Partners
4. Visitor summaryVISITOR SUMMARY
10,418
attendees 56
visiting
countries
25% increase compared to 2014 Edition
Beyond Beauty ASEAN Bangkok 2016 reinforced
its status as the region’s leading exhibition for the
beauty industry
90% rate the show as excellent or very good
89% revisited the show during all 3 show days
85% will participate again in next edition
82% consider it important that they attend
“I wanted to see the opportunities in fast-growing beauty segment in Asia. Besides, many overseas companies
want to enter the Indian market so I am looking to help them. This exhibition is very useful and one of the
highest quality beauty trade shows I have attended. I have already gotten new ideas & business networks
through visiting this show and I will be coming again next year.”
Maryam Alikhah, Karma Professional Massage Training Center
70%
30%
Overall Visitors Classifide by
Countries
Local International
67%
29%
4%
How sastisfied were you with
Beyond Beauty ASEAN-Bangkok
2015?
Very satisfied
Satisfied
Fair
40%
24%
15%
10%
6%
5%
Source for products
Visit exhibitors/ suppliers
Gather market information
Evaluate the show for future
participation
Source for agents
Other
What is the purpose of your visit?
5. VISITOR AUDIENCE
Achieved as a result of visiting
94% of visitors said that they will visit the show in 2016
92% of visitors successfully achieved their event objectives
89% attended BBAB2015 for more than 1 day
85% of visitors rated the quality of the show as good or excellent
83% of visitors successfully sourced products and identified suppliers
63% of visitors found new ideas & inspiration
International trade visitors attended from 59 countries
The top counties were:
China Singapore
Germany South Korea
India Taiwan
Japan Thailand
Malaysia Turkey
Philippines Vietnam
Decision-making Power
6. EXHIBITOR SUMMARY
A stunning number of 308 exhibitors, of which 53% were Thai companies, participated in the exhibition.
144 international companies came from 16 countries, including China, France, Germany, Hong Kong,
Indonesia, Japan, Malaysia, New Zealand, Pakistan, Palestine, Singapore, South Korea, Spain, Taiwan,
Thailand, and Vietnam. The exhibitors showcased their products, innovations and services and received an
overwhelming response from the local and international visitors.
8,500
sqm of
floor space
308
exhibiting
companies
16
exhibiting
countries
11
national & group
pavilions
“This is an international platform that gathers many customers from all around the world. We
get a good opportunity to showcase Kovic Kate’s products and a chance to meet many
potential buyers in the cosmetics and supplements sectors.”
Suphachanya Kaewpan, International Trade Department
Achieved as a result of exhibiting
85% of exhibitors were satisfied with their investment of time & money
82% would consider exhibiting at BBAB 2016 again
81% of exhibitors generated new enquires / sales leads
79% rated the quality of visitors as good or excellent
78% of exhibitors found new buyers and potential customers
76% had meetings with VIP hosted buyers during the event
72% agreedthatBBABwasthebestplacetomeetbuyersin theregion
Pavilions from the following countries
China Germany Indonesia Italy
Japan Malaysia New Zealand Singapore
South Korea Spain Taiwan
7. EXHIBITOR SUMMARY
“We chose to exhibit at Beyond Beauty ASEAN Bangkok 2015 because Thailand is the largest and
fastest growing market in ASEAN for the beauty & cosmetics segment. Our pavilion comprises of 8
booths and all our companies confirmed that this is a very good event to keep in contact with the
top buyers of the region. Beyond Beauty ASEAN Bangkok 2016 is already on top of our trade fair
list to participate in next year.”
Isra Miranda, Ministry of Industry Republic of Indonesia
23%
15%
12%
10%
8%
7%
6%
6%
4%
3%
3%
3%
Enter a new market/ Identify new customers
Conductmarketresearch/ Surveys
Generatesales leads
Launch/Introducenew products
Networking
Engagehigh quality customers
Educatecustomersabout pruducts& services
Recruitchannel partner/ sales agents
Sell, Sign contractsor generaterequest for…
Conductmarketresearch/ Surveys
Supportsuppliers
Others
What were your primary reasons for exhibiting?
66%
31%
3%
How valuable is this show as a tool
inreaching your customers?
Very valuable
Valuable
Fair
8. Marketing and Promotion
To ensure that our target audience is aware of Beyond Beauty ASEAN Bangkok 2015 and its
importance, we have an integrated marketing plan with both a direct marketing campaign along with
advertising & promotion. The event was promoted extensively through multiple marketing channels
that targeted exclusively at professional industry trade visitors and also promoting greater public
awareness of the event. A comprehensive visitor marketing campaign was executed in the year
leading up to the event, using the full range of media, including direct mail, email, PR, print media,
online adverting, TV, radio and social media.
100,000+
emails sent
38,550
targeted mail
pieces
135
print adverts
45
international media
partners
Print Media
Beyond Beauty ASEAN Bangkok 2015 worked
with 45 of the leading international trade
publications and magazines. A total of 135 print
adverts resulted as part of the campaign.
Mass Media
An extensive advertising during the show days produced 147
pieces of live advertisments, including newspapers, television
channels, radio channels, van wrap and LED screen.
9. Show Promotion
Direct Mail
VIP and visitor invitations were mailed to a selected and highly targeted audience. Over 38,550 direct mail pieces were
sent to an extensive and growing database of previous show participants, regional supporting associations, the global
Informa database and other relevant industry lists.
Email Marketing
The email marketing was most comprehensive and effective
campaign to date, with more than 100,000 emails
sent to the most relevant professionals of the industry.
Online Advertising
In total there were 38 web banners on targeted online
partner website with a further 308 banners sent to exhibiting
companies to help promote their presence at BBAB2015.
10. Show Highlights
Beyond Beauty ASEAN-Bangkok welcomed a selection
of local and international speakers as well as industry
professionals to lead a 3 days conference program on
industry related topics which were specially designed to help
the industry explore the upcoming regional beauty trends in
light of the economic union of ASEAN and be updated with
global beauty and cosmetics trends.
The Creativity Presentation Theatre is planned as a stage
from the industry for the industry through the participation of
top industry experts who shared their invaluable experience
in the various markets across Asia to update delegates on
the latest innovations, trends and updates from the beauty
industry. These top industry speakers came from industry
associations such as The Beauty Culture Association
of Thailand, CDIP(Thailand) Co.,Ltd., Pasberry Co., Ltd.,
Thailand Center of Excellence for Life Sciences (TCELS),
Aesthetic Plus Co.,Ltd., Vivace Co., Ltd., Karmarts, Artistic &
many more.
Beyond Beauty Trends Conference
Creativity Presentation Theatre
International Pavilions
Unique international pavilions were created for the exhibiting
companies from multiple countries for them to showcase their
national identities. Many visitors were able to experience the
latest products, innovation and services from various leading
brands worldwide.
11. Hosted VIP Buyers Programme
Some of Leading Companies Participating in VIP Buyers Programme
As a key element of the whole Beyond Beauty ASEAN-Bangkok experience, the 2015 Hosted VIP
Programme welcomed 158 Buyers from the ASEAN region and around the globe. With 1618 meetings
taking place throughout the 3 days, the Business Matching Lounge was abuzz with key decision makers
and delegates engaged in a mix of serious and casual business discussions. Contributing to the overall
success of this year’s event, it served as an effective platform allowing both exhibitors and VIP visitors to
maximize networking opportunities and form new business partnerships.
“I came here to look for suppliers and get acquainted with products, especially of Asian countries. This exhibition is great for
my business and it is very successful. The organizers are extremely supportive and they assisted me excellently. I finished
my meetings early so I had time to go from booth to booth to explore more products. Thank you IMPACT and Informa for an
outstandingly organized event and congratulations!”
Nanette Samaniego, Owner, Oxysolv Enterprises – Philippines Health and Wellness Society
“It was an amazing experience and I found some really unique products that I couldn’t have found elsewhere. There was a
really wide range of products, from natural to organic, and such a huge variety of people doing OEM and their high-standard
brands which are able to be produced on an international level. It is very important to understand company’s objectives,
production procedures and ethics. I think that the VIP Buyer meetings scheduled by the organizer are invaluable.”
Santoshi Tuschak, Managing Director, Integrative Wellness Concepts - New Delhi, India / New York, USA
158
VIP buyers
22
Participating
countries
1,618
meetings
12. About the Organizers
The Centre for Leveraging Thailand’s Industrial Development in the Global
Arena. F.T.I. is the private sector administrative juristic person to serve as
the core organization and also as the centre for all Thai industries in the
kingdom. It is a non-profit organization with the main duties of promoting
and supporting the industry focusing on both developing sustainable growth
for all industrial operations in the country. F.T.I. is the core centre in the
following four areas: Centre of industrial co-operation among and with private
sector and government sector in Thailand and abroad, Service centre for all
industrial developments, activities centre for all industrial operators & Problem-
solving centre for all industrial enterprises in the kingdom, both member and
non-members regardless of sizes and types. Under F.T.I. Act, 1987 it is
empowered to perform the duty of representing private sector in the industrial
sector of Thailand.
Informa plc is one of the world’s leading business intelligence, knowledge,
and events businesses, with more than 8,000 employees in over 150 offices
across 150 cities. Informa is structured around four Operating Divisions:
Academic Publishing, Business Intelligence, Knowledge & Networking and
Global Exhibitions to which Informa Beauty is affiliated
With the creation of the INFORMA BEAUTY cluster, Informa has reinforced
its strong presence and leading position in the global Beauty events market,
creating a powerful network of Beauty events globally. The Informa Beauty
portfolio includes China Beauty Expo, Cosmeeting and Creative Beauty Paris,
Spameeting and Cosmeeting Business Meetings and Beyond Beauty Asean.
Informa Beauty’s events span the full spectrum of the Beauty sector, including
Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics,
Fragrances(bothingredientsandfinishedproducts),Wellness&Spa,Hairstyling
and Healthcare, catering to the mass market and the luxury sector.
IMPACT Exhibition Management Co., Ltd. is the leading exhibition organizer
in Thailand. IMPACT organizes and manages professional trade and public
exhibitions, conferences, meetings and trainings, working in hand with
international trade associations, organizers and corporations across a board
spectrum of industries. We create effective market platforms and offer a
comprehensive range of turn-key event management solutions ranging from
market research, exhibition and visitor promotion and sales, advertising and
promotion, public relations, operation to on-site logistic management for
exhibitions and conferences of all sizes and industries.For more information,
please visit www.impact.co.th.
14. Bangkok
22.23.24
September2016
www.beyondbeautyasean.com
BEYOND
BEAUTY
ASEAN
BANGKOK
Your gateway to the Southeast Asian Beauty and Cosmetics markets
The ASEAN beauty trade show where 5 beauty segments meet and present their best elements
The best place to expand your business to the ASEAN region and stay updated on the latest industry trends
Media
Beyond Beauty PortfolioOrganized by
Health & Beauty
Cluster
The Federation
of Thai industries
Co-locatedEndorsed & Supported by
www.beyondbeautyasean.com
BEAUTY & COSMETICS HERBAL & HEALTH HAIR & NAIL PACKAGING & OEM AESTHETIC & DERMATOLOGY
