Bailey Blair is advertised as a woman who can take care of all domestic tasks so that busy mothers can relax. She is described as able to cook, clean, garden, parent children, and take care of other household responsibilities so the mother can get credit without having to do the work. Bailey is presented as a solution for mothers who need help with tasks like baking for a school fundraiser, disciplining unruly children, having dinner prepared for guests, or driving a teenager learning to drive. She is portrayed as a modern-day June Cleaver who can make mothers look like perfect wives and mothers without any effort on their part. Fees vary depending on the tasks performed.