SlideShare a Scribd company logo
/the history of trade:
what is ‘Bak kut teh’? 
‘bak kut teh’ 
literally translates AS 
“meat bone tea” 
a chinese soup 
popularly served in 
malaysia & Sg 
where there is a predominant Hokkien and teochew community 
meaty pork ribs 
simmered in 
complex broth of herbs and spices 
for hours (as shown in the image)
ORIGIN OF ‘BAK KUT TEH’ 
originated from 
fujian province,china 
Introduced to 
malaysia + SinGapore 
mainly in 
klang 
by hokkien immigrants 
in the 19th century 
A staple breakfast dish of the chinese coolies
VARIETY OF ‘BAK KUT TEH’ 
‘hokkien bak kut teh’ ‘TEOchew bak kut teh’ 
:-dark in colour as hokkien 
uses more soy sauce due 
to their preference of 
salty food. 
:-Light in colour but uses 
more pepper and garlic 
in the soup. 
‘dry bak kut teh’ 
:-the broth is reduced to a 
thicker gravy,has a 
tangier, 
sharper taste. 
*In Malaysia, there are also some restaurant which substitute pork with chicken 
to cater for the muslims customers.
//dDeEsScCrRipipttioionn o off b buussinineessss::
RESTAURANT 1: AH hock seafood 
BAK KUT TEH RESTAURANT 
/tanjung sepat,kuala langat
Founder: brief description 
CHeah song qing 
founded in 
1999 
1st seafood bit shop 
to open in tanjung sepat 
sells 
“seafood bak kut teh+FIsh dishes” 
known as 
the best 
seafood bak kut teh in tanjung sepat
history 
Rearing pigs as a living 
initially 
venture into bak kut teh business 
combining tanjung sepat specialty, 
seafood
RESTAURANT 2: AH PING BAK KUT TEH 
RESTAURANT 
/SS14,Subang jaya
Founder: brief description 
CHong ah ping 
founded in 
1989 
2nd shop 
to open in ss14 
sells only 
“bak kut teh” 
known as 
the best 
bak kut teh in subang
history 
Renting a stall in a local kopitiam 
selling soup bak kut teh 
move into own store 
in 2004 selling only 
soup + dry bak kut teh
/comparative analysis:
“ who are the competitioRs? ”
COMPETITIONS OF 
AH PING BAK KUT TEH RESTAURANT 
‘YU kee' 
bak kut teh 
restaurant 
market nature: perfectly competitive 
‘MING XIANG’ 
bak kut teh 
restaurant 
‘chuan chiew’ 
bak kut teh 
restaurant 
‘chuan’ 
bak kut teh 
restaurant 
‘da de’ 
bak kut teh 
restaurant
RESTAURant #1: 
Yu Kee bak kut teh restaurant 
‘Pricing’ ‘food’ 
‘customer 
satisfaction’ 
-attractive -decent -popular among locals
RESTAURant #2: 
ming xiang bak kut teh restaurant 
‘Pricing’ ‘food’ 
‘customer 
satisfaction’ 
-Cheaper than 
the rest 
-not popular 
among locals 
-poor
RESTAURant #3: 
chuan chiew bak kut teh restaurant 
‘Pricing’ ‘food’ 
‘customer 
satisfaction’ 
-reasonable price -decent food 
-relatively popular 
among locals
RESTAURant #4: 
chuan bak kut teh restaurant 
‘Pricing’ ‘food’ 
‘customer 
satisfaction’ 
-slightly expensive -average -average reception
RESTAURant #5: 
da de bak kut teh restaurant 
‘Pricing’ ‘food’ 
‘customer 
satisfaction’ 
-not popular 
among locals 
-expensive -poor
COMPETITIONS OF 
AH HoCK SeAFOOD BAK KUT TEH RESTAURANT 
ONLY one competitor: YI lee seafood bak kut teh 
market nature: oligopoly
RESTAURant #1: 
yi lee bak kut teh restaurant 
‘Pricing’ ‘food’ 
‘customer 
satisfaction’ 
-affordable -average -average
“ what are the competition strategy? ”
competition strategy #1
competition strategy #2
competition strategy #3
competition strategy #4
“WHAT ARE THE SIMILARITIES AND DIFFERENCES?
similarities 
MAIN PRODUCTS WORKERS future plans 
bak kut teh local no intention to open up 
new branch
Difference #1
DIFFERENCE #2 
Types of product
Difference #3 
business operation
Difference #4
Difference #5
Difference #6
/recommendations:
recommendation for ah hock seafood bak kut teh 
stagnant 
growth 
restricted 
choices 
dark and 
stuffy 
‘expansion’ ‘new dishes’ ‘renovation’
recommendation for ah ping bak kut teh 
‘longer business 
hours’ 
‘new dishes’ ‘better ventilation 
& bigger space’ 
limited 
hours 
restricted 
choices 
cramped and 
hot
CONclusion

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BAHKUTTEH SLIDES

  • 1.
  • 3. what is ‘Bak kut teh’? ‘bak kut teh’ literally translates AS “meat bone tea” a chinese soup popularly served in malaysia & Sg where there is a predominant Hokkien and teochew community meaty pork ribs simmered in complex broth of herbs and spices for hours (as shown in the image)
  • 4. ORIGIN OF ‘BAK KUT TEH’ originated from fujian province,china Introduced to malaysia + SinGapore mainly in klang by hokkien immigrants in the 19th century A staple breakfast dish of the chinese coolies
  • 5. VARIETY OF ‘BAK KUT TEH’ ‘hokkien bak kut teh’ ‘TEOchew bak kut teh’ :-dark in colour as hokkien uses more soy sauce due to their preference of salty food. :-Light in colour but uses more pepper and garlic in the soup. ‘dry bak kut teh’ :-the broth is reduced to a thicker gravy,has a tangier, sharper taste. *In Malaysia, there are also some restaurant which substitute pork with chicken to cater for the muslims customers.
  • 6. //dDeEsScCrRipipttioionn o off b buussinineessss::
  • 7. RESTAURANT 1: AH hock seafood BAK KUT TEH RESTAURANT /tanjung sepat,kuala langat
  • 8. Founder: brief description CHeah song qing founded in 1999 1st seafood bit shop to open in tanjung sepat sells “seafood bak kut teh+FIsh dishes” known as the best seafood bak kut teh in tanjung sepat
  • 9. history Rearing pigs as a living initially venture into bak kut teh business combining tanjung sepat specialty, seafood
  • 10. RESTAURANT 2: AH PING BAK KUT TEH RESTAURANT /SS14,Subang jaya
  • 11. Founder: brief description CHong ah ping founded in 1989 2nd shop to open in ss14 sells only “bak kut teh” known as the best bak kut teh in subang
  • 12. history Renting a stall in a local kopitiam selling soup bak kut teh move into own store in 2004 selling only soup + dry bak kut teh
  • 14. “ who are the competitioRs? ”
  • 15. COMPETITIONS OF AH PING BAK KUT TEH RESTAURANT ‘YU kee' bak kut teh restaurant market nature: perfectly competitive ‘MING XIANG’ bak kut teh restaurant ‘chuan chiew’ bak kut teh restaurant ‘chuan’ bak kut teh restaurant ‘da de’ bak kut teh restaurant
  • 16. RESTAURant #1: Yu Kee bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -attractive -decent -popular among locals
  • 17. RESTAURant #2: ming xiang bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -Cheaper than the rest -not popular among locals -poor
  • 18. RESTAURant #3: chuan chiew bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -reasonable price -decent food -relatively popular among locals
  • 19. RESTAURant #4: chuan bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -slightly expensive -average -average reception
  • 20. RESTAURant #5: da de bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -not popular among locals -expensive -poor
  • 21. COMPETITIONS OF AH HoCK SeAFOOD BAK KUT TEH RESTAURANT ONLY one competitor: YI lee seafood bak kut teh market nature: oligopoly
  • 22. RESTAURant #1: yi lee bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -affordable -average -average
  • 23. “ what are the competition strategy? ”
  • 28. “WHAT ARE THE SIMILARITIES AND DIFFERENCES?
  • 29. similarities MAIN PRODUCTS WORKERS future plans bak kut teh local no intention to open up new branch
  • 31. DIFFERENCE #2 Types of product
  • 37. recommendation for ah hock seafood bak kut teh stagnant growth restricted choices dark and stuffy ‘expansion’ ‘new dishes’ ‘renovation’
  • 38. recommendation for ah ping bak kut teh ‘longer business hours’ ‘new dishes’ ‘better ventilation & bigger space’ limited hours restricted choices cramped and hot