The social media report summarized a three phase social media campaign for a new product line. Phase 1 involved bloggers in Mumbai generating pre-event buzz on Twitter. Phase 2 consisted of the event itself, where bloggers experienced and shared content about new products on Facebook, Twitter, and Instagram. Phase 3 included bloggers publishing posts and the brand sharing content, as well as capturing consumer videos and monitoring blog traffic. The report also described a two-day social media contest run on the campaign.

1. Social Media Report: SS16 Activity

2. • Pre-event
buzz
Phase I
• Event Flow
Phase II
• Blogs
Phase III
Campaign strategy
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3. Phase 1: Pre-Buzz
• To generate excitement before the event, our set of bloggers (Mumbai)
will share tweets with the #PlayTheLifeGame
Objective: To engage / interact with the audience
Sample:
Win or lose, I'm always ready to #PlayTheLifeGame. Just 24 hours
to go!
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4. Phase 2: Event Flow
• As soon as the Bloggers enter the venue, we showcase new products
• Bloggers will be asked to hold on to the product through out the event
(Experiencing the product)
• The brand showcases the story behind the new SS collection!
#PlayTheLifeGame
• Q & A session with Bloggers – Instagram, Twitter
(Ex: Why have you chosen this particular product?
If they’d like to switch the bag with someone, why?)
• Bloggers interacting with each other and sharing content on social media.
(FB + Twitter + Instagram)
• Influencers start sharing their story. RT brand + bloggers post
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5. • Videos in Each City, asking consumers about their favorite bag and how they Play The Life
Game
• Bloggers share blogs on their pages.
• Brand shares the same content on the social media.
• Tracking traffic on the blogs
Phase 3: Blogs, Videos & Bag Travel
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6. Phase 1: Social Media Contest
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7. 2 Day Contest : Social Media
We ran a 2-day campaign asking users to guess the Bag (Crossbody,
Messenger etc) & tag a friend who should own it. The reason why your friend
should #PlayTheLifeGame. These will be showcased through a GIF format.
The person with the maximum no. of entries wins Exciting Baggit Goodies
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8. Contest Creatives & Gifs
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9. Bloggers Event
We showcased the entire event
through FB live & received
2.1k views.
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10. Insights
More than 185 users participated in the campaign and they collectively generated
more than 2765 conversations.
The campaign delivered more than 5.5 Million impressions.
Unique twitter accounts reached during this campaign were more than
2.8 Million
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11. Thank You