Stanley Steemer partnered with Baesman to improve their direct marketing strategy. Baesman integrated Stanley Steemer's customer data, analyzed customer spending behaviors to identify insights, and aligned email and direct mail programs. This resulted in a 200% increase in response rates for one campaign and a 23% rise in online bookings. Now Stanley Steemer has clearer metrics to evaluate performance and gauge marketing returns.

1. CASE STUDY:
SMART MARKETING. BEAUTIFUL RESULTS.

2. Baesman email strategy
and execution
drove a 23% increase in
online booking.
200% lift in acquisition response rates in just one campaign.
• Integrate customer data into SAS environment
• Analyze customer spending behavior and produce
actionable insights
• Align corporate and franchise email and direct mail programs
• Generate timely analytics and campaign reporting
• Establish program KPIs and seasonal adjustment strategies
• Grow customer database
Goals
SERVICES USED: Customer Database Management • Email Management • Direct Mail Production and Fulfillment • Real-Time Reporting
A Clean Sweep.
Baesman refreshed Stanley Steemer’s approach to
direct-to-consumer marketing.
Stanley Steemer had no problem deploying multiple campaigns per year, but they lacked the ability to analyze the
metrics necessary to gauge performance.
With the partnership in place, Stanley Steemer asked Baesman to develop a concise, organized CRM strategy
and execution plan that suited their unique needs regarding each branch and franchise location’s specific
goals, budgets, and capabilities. Baesman started by upgrading and streamlining the Stanley Steemer customer
database. Baesman then produced a profile analysis that illustrated a clear view of the customer and key
opportunities in the purchasing lifecycle. From these, key insights were leveraged to roll out a strategic email and
direct mail marketing plan. The initial result? A remarkable 200% increase in response rates in just one direct mail
campaign and a 23% lift in online booking.
Today, Stanley Steemer has a much better understanding of what works, what doesn’t, and how much return they
get on each marketing spend.