Introduction to Growth Hacking - Building an Engine for triple digit growth

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In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.

Business

Growth hacking for startups:
building an effective engine for triple digit growth

Jacek Grebski

hack·er
/ˈhakər

the process sucks, objective is what matters

Jacek Grebski

growth hack·ing
/ grōTH ˈhakiNG

innovative, creative, and intuitive marketing
techniques to drive product growth

Jacek Grebski

the status quo doesn’t cut it.

Jacek Grebski

cost

/ ˈkɔst

day one is the start of your burn, and you
need to minimize this asap.

Jacek Grebski

time
/ tīm

is the most valuable resource we have. rapid
product development + iteration. t = 0

Jacek Grebski

what constitutes growth hacking?

Jacek Grebski

most importantly, KEEP IT SIMPLE, STUPID.

Jacek Grebski

collect data on everything
Jacek Grebski

unique visitors %

users %

customers %

advocates
Jacek Grebski

and identify what, works and what doesn’t.

Jacek Grebski

engage your base by, talking to them.

Jacek Grebski

engage your base by, involving them.

Jacek Grebski

engage your base by, being interesting.

Jacek Grebski

and then conduct deep, behavioral analysis.

Jacek Grebski

motivation - trigger - reward - action

over and over and over and over and over

Jacek Grebski

what gets you oﬀ, ______?

Jacek Grebski

what gets you oﬀ, recognition?

Jacek Grebski

what gets you oﬀ, wow factor?

Jacek Grebski

does not convert to customers.

Jacek Grebski

why would anyone give a shit?

Jacek Grebski

a lot to take in? no worries

Jacek Grebski

because if you build it, they won’t come.

Jacek Grebski

you need to deﬁne a strategy for growth from day one

Jacek Grebski

PRODUCT

minimum viable mature

Jacek Grebski

shorten time to scale asap.

Jacek Grebski

time
/ tīm

is the most
valuable
resource
we have.

Jacek Grebski

6 months in.
daily users +1600%.
conversion 2% - 13%.
revenue +576%.
Jacek Grebski

jacek grebski
@jgrebski
http://jacekgrebski.com
jgrebski@gmail.com

Jacek Grebski

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Introduction to Growth Hacking - Building an Engine for triple digit growth

1. Growth hacking for startups: building an effective engine for triple digit growth Jacek Grebski

2. hack·er /ˈhakər the process sucks, objective is what matters Jacek Grebski

3. growth hack·ing / grōTH ˈhakiNG innovative, creative, and intuitive marketing techniques to drive product growth Jacek Grebski

4. Jacek Grebski

5. the status quo doesn’t cut it. Jacek Grebski

6. cost / ˈkɔst day one is the start of your burn, and you need to minimize this asap. Jacek Grebski

7. time / tīm is the most valuable resource we have. rapid product development + iteration. t = 0 Jacek Grebski

8. what constitutes growth hacking? Jacek Grebski

9. USER EXPERIENCE Jacek Grebski

10. communicate value! Jacek Grebski

11. + ALUE NTENT Jacek Grebski

12. Jacek Grebski

13. Jacek Grebski

14. Jacek Grebski

15. most importantly, KEEP IT SIMPLE, STUPID. Jacek Grebski

16. DATA ANALYSIS Jacek Grebski

17. don’t shoot from the hip Jacek Grebski

18. collect data on everything Jacek Grebski

19. Jacek Grebski

20. CONVERSION OPTIMIZATION Jacek Grebski

21. unique visitors % users % customers % advocates Jacek Grebski

22. and identify what, works and what doesn’t. Jacek Grebski

23. USER ENGAGEMENT Jacek Grebski

24. Behavioral Analysis Jacek Grebski

25. engage your base by, talking to them. Jacek Grebski

26. engage your base by, involving them. Jacek Grebski

27. engage your base by, being interesting. Jacek Grebski

28. and then conduct deep, behavioral analysis. Jacek Grebski

29. Jacek Grebski

30. VIRAL STRATEGY Jacek Grebski

31. motivation - trigger - reward - action over and over and over and over and over Jacek Grebski

32. what gets you oﬀ, ______? Jacek Grebski

33. what gets you oﬀ, money? Jacek Grebski

34. what gets you oﬀ, power? Jacek Grebski

35. what gets you oﬀ, sex? Jacek Grebski

36. what gets you oﬀ, recognition? Jacek Grebski

37. what gets you oﬀ, wow factor? Jacek Grebski

38. Jacek Grebski

39. PUBLIC RELATIONS Jacek Grebski

40. is bullshit! Jacek Grebski

41. does not convert to customers. Jacek Grebski

42. Jacek Grebski

43. why would anyone give a shit? Jacek Grebski

44. SEO Jacek Grebski

45. hack SEO? Jacek Grebski

46. hack SEO? ask your base. Jacek Grebski

47. BENCHMARK Jacek Grebski

48. CREATIVITY Jacek Grebski

49. a lot to take in? no worries Jacek Grebski

50. because if you build it, they won’t come. Jacek Grebski

51. PRODUCT minimum viable Jacek Grebski

52. you need to deﬁne a strategy for growth from day one Jacek Grebski

53. PRODUCT minimum viable mature Jacek Grebski

54. TEST EVERYTHING. Jacek Grebski

55. shorten time to scale asap. Jacek Grebski

56. time / tīm is the most valuable resource we have. Jacek Grebski

57. 6 months in. daily users +1600%. conversion 2% - 13%. revenue +576%. Jacek Grebski

58. Jacek Grebski

59. jacek grebski @jgrebski http://jacekgrebski.com jgrebski@gmail.com Jacek Grebski

Introduction to Growth Hacking - Building an Engine for triple digit growth

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