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Bad blood
- 1.
- 2. In this establishingshot we are shown an image of a skyline of London at night. This sets the scene in England and creates a strong target audience. The shot is dark and creates a mysterious vibe. We are shown this from behind a glass window possibly setting the scene for the next shot. The calm shot is interrupted by a loud stab sound and an action sequence begins. The music is fast paced and energetic. A man is thrown on the table hinting at an action themed video. An alarm is sounded in the background and this shows that there is trouble of some kind.
- 3. This is theintroduction of our first character and the artist of the song. There is a titled graphic next to her showing her name in the video and giving it a cinematic feel. The style of the video is created like a spy film and the artists apply make up to show her relaxed calm character, implying she has done this before. The close up markets the artist and makes her centre stage. Another artist is than shown and a title appears next to her as well. The close up is replicated showing that both characters might be of equal importance. They seem to fight together and this implies a mutual similarity. Both titles showing their names are related to a danger of some sort and this gives the characters move edge.
- 4. In this shotthe image of The tower of london is shown and also the artist being thrown through a window. The shot is in slow motion and we see that there is a betrayal of some sort. There are shares of glass being thrown and this reiterates the danger aspect of the video. We are finally shown the name of the sing and we can also see the artist in the shot. This is a very important shot because it markets the artists and the song. The title is coloured red and this shows connotations of anger and rage, as well as blood. There are lines going through the graphic to show some sort of destruction and damage. The artist is lying on a car broken, following the scene where she falls from a building. She looks unharmed and this shows her in a good light.
- 5. Another artist isshown in this next shot, there is a lot of bright lights and technological elements. A Sy-fi genre is hinted at and we can see this through the devices he is surrounded by. The artist is narrating in this shot which shows the video is mixed between narration and performance. The artist is shown wearing tight white latex clothes. This shows her in a seductive light and markets her for her looks. The shot is very clean and white manning up her body. It shows that she is being altered of some kind after her accident. This re enforces the Sci-fi element.
- 6. This shot isa juxtaposition to the previous one. The artist is now wearing black clothes rather than white ones. The costume she is wearing shows dark elements and aspects of war and fighting of some sorts due to the shoulder pads and armour. She is also wearing black eyeliner, this creates a new character and shows her darker side. The idea of her having an alter ego and a darker side is re enforced here where she is wearing a black suit and biking helmet. The helmet if lined with red lights showing an evil element.
- 7. Here another artistif shown. She is holding a bazooka marked x. This shows the fighting and weapon aspects. The weapon is marked X and this shows or for shadows a fight to come. The lights on the side of the gun re load and this shows something being ignited. She is also wearing a black costume showing a dark personality. This final shot reveals a huge explosion and the cast a walking in front of it. This hugely cinematic shot brings the video to a dramatic finale, like a film. The london skyline is contrasted with the opening scene. The cast are wearing leather clothes and high heels showing powerful female dominant cast. They are carrying guns and weapons and walking in slow motion.