Showcase Indian Background Verification Industrial trends, discussion patterns, top regions, key influential bloggers etc.. helpful for promoting brand related marketing campaigns along with key insights & Recommendations

1. Background Verification Industry
Social Media Analysis
A social media assessment report which showcases Background Verification (BGV) buzz trends,
sentiments, advocates & consumer perceptions

2. Listen
Popularity
• Explore Conversation Trends
• Sentiments –
positive/negative/neutral
Analyze
Region/Industry/Authority
• Regional Analysis
• Top Industries split
• Top Companies split
• Identify Influencers
Recomme
ndations
• Brand Insights
• Competition/Market/Industry
Analysis
• Key Recommendations
Objective Of the Report
Industry
Analyzed
Background verification
Channels
analyzed
Twitter, Forum, News Sites, Blogs,
Instagram etc.
(exclusive of private profile
mentions)
Source Multiple Social Listening Tools
Duration Jan 1st 2018 – June 25th 2018
Language English
• Showcase Indian BGV Industrial trends, discussion patterns, top regions, key influential bloggers etc.. helpful for promoting
brand related marketing campaigns

3. • Trend Analysis helps to identify the cause of top peaks in trend, it also assists in tracking mentions
appearance pattern month on month
BGV Discussions Trend Analysis
Peak In trend during Feb was due to:
• Buzz around, How to detect fraud using #MachineLearning
• #PNBfraudcase; Questions raised on fraud detection
mechanism & signing of MOU’s without any Background check
Peak In trend during May was due to:
• Uber Drivers criminal background check discussions
• AI can enforce real-time background verification
integrations through machine learning
Recommendation : Trending topics can be used to create more engaging content and posts, to build high brand
awareness associated to markets like banking, arms & ammunitions & taxi aggregators

4. Source Analysis
• Platforms on which background verification related discussions occurred
Insights
• Around 60% of background verification
discussions occurred on Twitter
• Trending news links were frequently shared
on social media
Recommendations
• Favorite channels of discussions can be used
to generate brand buzz quickly
• Generating engagement on these channels
can help brand to associate with industry led
audience easily

5. Sentiments Analysis
• Tone of buzz are segregated based on the analysis of emotion derived from each post
Positive Mentions
• AI & Machine Learning integration to embrace
traditional verification check process
Neutral Mentions
• Banks increasingly embrace data to reach
underserved customers
Negative Mentions
• Users concerns about Uber driver’s periodical
criminal verification

6. >100 >10 >1
Mentions
Top Geography Split (Heat Map)

7. Snapshots

8. Snapshots

9. Industry wise discussion breakup – India
• Top Industry wise discussions breakup
• Top discussions around IT & ITES industries were
related to quick employee background verification
checks
• Banking discussions were mostly related PNB MOU
scam and background verification mechanism
challenges In India
• Users of taxi aggregators app like Ola & Uber raised
their concerns for periodical criminal background
verification of drivers
463
556
705
920
1323
1786
1812
Taxi Aggregators
Arms & Ammunations
Others
Telecom
Education
Banking
IT

10. Influencers
• Key promoters of the brands who influence the mass on social media
Recommendation : Industry influencers can advocate, promote and recommend brands to their followers,
Identifying such Institutional & Individual influencers can generate high engagement for the brand
Name Mentions Country State City Tweets Followers Following
Anurag Singh 23 India Uttarakhand Dehradun 5097 118 372
Asamanya
Mohanty
19 India West Bengal Kolkata 2324 822 1093
Himanshu
Kansara
18 India Gujrat Ahmedabad 10440 1674 1665
Hamir
Nandaniya
17 India Gujrat Ahmedabad 10326 740 603
Siddharth
Singh
14 India Maharashtra Nagpur 37822 2277 308

11. Top Companies & Institution wise discussions
• Break up of top companies mentioned together with background verification
• Among all top Indian BGV brands AuthBridge garnered highest
engagement for background verification and pre employment checks on
social media
• AuthBridge was most discussed of its Aadhaar based eKYC solutions
• First Advantage in India generated engagement by spreading awareness
around, how misrepresenting facts, fudging dates of employment and
educational qualifications tend to be more common than most people
think
• Top trending companies used real-time cases and research report
publications around BGV Industries to spread awareness and generate
engagement within Indian markets
• Many companies also posted about how unrestricted resume padding
can impact the efficiency of employer’s business

12. Onfido – PR Performance
• Top online publications
http://www.itnewsonline.com/prnewswire/Salesforce-to-invest-$2.5bn-in-its-UK-business-over-five-years-to-support-growing-customer-base/600819 Date : 2018-06-12
http://www.itnewsonline.com/prnewswire/FinTech-and-AI:-Myths-and-Realities-by-CreditEase-MD-at-Tie-Inflect-2018-San-Francisco-Bay-Area/597086 Date : 2018-05-22
http://www.itnewsonline.com/realwire/SnappCar-selects-Onfido-to-power-international-expansion-with-trusted-Identity-Verification/21201 Date : 2018-03-16

13. Recommendations
• Upgradation of background verification mechanism of Indian banks was of high concern to Twitterati’s - BGV Brands can
pitch in by spreading awareness through campaigns around this space
• In India due to high resume padding issues, IT & ITES industries are still struggling to overcome the time taking traditional
background verification process – Social Media Analysis can leverage brands in developing used case articles, research
studies, Hashtag campaigns and brand awareness publications that can accelerate high industry engagement in India
• Content sharing can be done through dedicated (India specific) Facebook and Twitter handles, that will encourage
more people to engage on brands page, enabling brands to generate high reach & engagement for their posts
• Social media studies can be conducted to identify ongoing real time Industrial trends (including competitive
intelligence) and issues that can help brand in coping up with the market by communicating, sharing, posting at
initial level
• Derive regional level insights and trends to understand the industry pattern in specific market/region/geography
• Identify & provide details of top influencers of the Industry/market/region, who advocate and promote brands in
order to spread awareness among huge masses quickly
• Post Launch of brand provide quick resolution through social media care in real time; Also, conduct periodical sanity
check-ups through social media monitoring which will help in tracking the brand as well as competitors performance
online

14. Thank You