BA4-663: Global Brand Marketing
Retro Marketing Assignment
Retro Marketing
Leverage your brand’s history to strengthen your bond with consumers and your position in the marketplace.
Consider Retro Marketing if you…Have a brand with an established heyday.Have a slogan or jingle that will trigger consumers’ memories of happier times.Have a once- popular brand that might appeal to a contemporary audience.Want to position a new brand based on consumers’ pre-existing emotional touch points.Want to connect with a particular audience’s (i.e. Baby Boomers or “80s lovers) fond memories of days gone by.
Two Examples of Retro Marketing
Cracker Jack
and
Hawaiian Punch
Cracker Jack
Hawaiian Punch
What Brand Would be a Good Fit for Retro Marketing?
Assignment Instructions:Select a brand that would be a good fit How long has the brand existed? Does the brand have a slogan or jingle? Would the brand appeal to a contemporary audience? What are the pre-existing emotional touch points?Want audience will it connect with? Provide a link to the brand
2011
Global Brand Marketing
Kathie Krawczyk
BRAND EXTENSIONS –
CASCADE & ELECTRASOL
Spring 2011 Session
Global Brand Marketing | Introduction 2
Introduction
The purpose of this report is to compare two competing brands that do
not have other brand extensions. For this report, Cascade and Electrasol are
the chosen competing brands. This report contains findings and analysis
from a consumer poll regarding the brand value and other products
customers would purchase.
Consumer Poll Results
10 consumers were polled regarding Cascade and Electrasol
dishwasher soap. All of the results can be found on Appendix A. 9 of the 10
consumers that were polled used Cascade versus Electrasol which is line with
the market share. However, the brand selected was not as important as the
possible product extensions that customers would like to see developed and
to see if the brand name would be relevant to the purchase of these product
extensions.
The majority of those polled listed dishwashing liquid soap and laundry
detergent as their choice of other products made under either the Cascade
or Electrasol brand name. Also popular were multi-purpose cleaner and
window cleaner. With the success of each brand in the dishwasher
detergent category, these brand extensions make sense. The majority of
those polled also indicated that they believe the same quality of the new
Global Brand Marketing | Product Extensions 3
products would exist as with the original dishwasher detergent product and
they would recommend the product to the friends and family.
Product Extensions
All of the product extension suggestions remained in the household
cleanser category. Both Cascade and Electrasol have built good brand value
and brand recognition in offering a high quality product, in this case, that
cleans and sanitizes dishe ...
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
When you think of a brand the first thing that probably comes to
mind is a brand on livestock. Branding of a product should be
viewed as the same thing. When you have a successful brand, it
sets your product apart from your competition. You want your
brand to be able to expand your customer base and increase
your market share. The larger your customer base and market
share the more powerful your brand will become.
There are many factors that go into making a brand successful and
there are even more that go into keeping you brand successful. By
learning the basic steps, you will be able to put your brand on the
best possible path to success. You will find that marketing and
branding go hand in hand. A good brand will help your marketing
and strong marketing will help build a strong brand. It is up to you to
do your homework to ensure that you make the right decisions to
help your company build a strong brand.
Your goal is to build a brand that is the recognized leader in a given
category. This makes the consumer want to be aligned with your
brand and will seek it out at the store. It will give them the satisfac-
vi Introduction
tion that they have made the correct decision for themselves and
their family when they purchase your brand.
With the explosion of the Internet, now more than ever, companies
have the chance to go global and increase their sales and profits. By
following the steps that are outlined here, you will have the informa-tion
that you need to make your brand successful and have the ability to go
global both on the Internet and with a brick and mortar store.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
When you think of a brand the first thing that probably comes to
mind is a brand on livestock. Branding of a product should be
viewed as the same thing. When you have a successful brand, it
sets your product apart from your competition. You want your
brand to be able to expand your customer base and increase
your market share. The larger your customer base and market
share the more powerful your brand will become.
There are many factors that go into making a brand successful and
there are even more that go into keeping you brand successful. By
learning the basic steps, you will be able to put your brand on the
best possible path to success. You will find that marketing and
branding go hand in hand. A good brand will help your marketing
and strong marketing will help build a strong brand. It is up to you to
do your homework to ensure that you make the right decisions to
help your company build a strong brand.
Your goal is to build a brand that is the recognized leader in a given
category. This makes the consumer want to be aligned with your
brand and will seek it out at the store. It will give them the satisfac-
vi Introduction
tion that they have made the correct decision for themselves and
their family when they purchase your brand.
With the explosion of the Internet, now more than ever, companies
have the chance to go global and increase their sales and profits. By
following the steps that are outlined here, you will have the informa-tion
that you need to make your brand successful and have the ability to go
global both on the Internet and with a brick and mortar store.
Case study on Colgate Palmolive- The Precision ToothbrushIshita Pandey
This is a case study on Colgate-Palmolive: The Precision Toothbrush done under the guidance of Professor Sameer Mathur, IIM Lucknow for Marketing Management internship.
NSAC 2018 Team 352 Final Plans Book: Ocean SprayLauren A Nash
The yearly National Student Advertising Competition (NSAC) collaborated with Ocean Spray this past year.
The collegiate national competition provides a platform for students to pitch their strategic advertising/marketing/media campaign to the corporate client. There are three progressive levels of competition; the district, semi-final, and national levels.
Walton’s strategic is to become a global leader in Electrical and Electronic appliances. Walton
always try to make the best possible products. Moreover, it does not promise any specific quality
standards in service. Walton now try to give service all side in our country. Walton tries hard to
offer the best service quality, though, the quality, consistency and accessibility of service is not
guaranteed as the same are dependent on various technical, physical, topographical, distinctive,
environment, regulatory, legal, and such other factors. Walton has the right to change, vary or
reduce the extra charges, prices, validity period, product/service feature and any other offers
etc. at any time in its sole carefulness for any reason subject to official notification of such offers
prior to giving effect to such changes.
Analyze MVPIThe motives, values, and preferences inventory (MV.docxikirkton
Analyze MVPI
The motives, values, and preferences inventory (MVPI) is used to identify the motives and values most important to an individual. Understanding the personal values of the individuals who make up a team can be useful in understanding the team dynamics and help a manager build and sustain teamwork within the organization.
Refer to the 10 core values (listed below) evaluated on the MVPI.
Rank order the traits according to the value you assign to them, with 1 being the trait you value the most in a team member and 10 being the trait you value the least.
Explain the rationale for your ranking. Give an example of each trait drawn from your experience or observations.
MVPI Values
Recognition:
Desire for attention, approval, and praise
Power:
Desire for success, accomplishment, status, competition, and control
Hedonism:
Desire for fun, pleasure, and recreation
Altruism:
Concern about the welfare of others and contribution to a better society
Affiliation:
Desire for enjoyment of social interaction
Tradition:
Concern for established values of conduct
Security:
Desire for certainty, order, and predictability in employment and finance
Science:
quest for knowledge, research, technology, and data
Aesthetics:
need for self-expression, concern over look, feel, and design of work products
Commerce:
interest in money, profits, investment, and business opportunities
.
Analyze and interpret the following quotation The confrontation of.docxikirkton
Analyze and interpret the following quotation: “The confrontation of Western civilization with other peoples whose values were often dramatically opposed to the West’s…suggests that by the dawn of the twentieth century, the tradition and sense of centeredness that had defined indigenous cultures for hundreds, even thousands, of years was either threatened or in the process of being destroyed. Worldwide, non-Western cultures suddenly found that they were defined as outposts of new colonial empires developed by Europeans, resulting in the weakening of traditional cultural practices, political leadership, and social systems that had been in place for centuries.” (Sayre, 2013, pp. 410-411).
In the later nineteenth and early twentieth century, what would this “loss of centeredness” of culture have meant for a given cultural group? Select from among the non-Western cultural groups noted in the text (Native American, Chinese, Indian, Japanese, or African) and research the impact of Western or European cultures on that group.
What was the selected non-Western culture like prior to the late nineteenth century? How did it change as a result of European expansion? How is this change representative of what Sayre calls a “loss of centeredness?” Be sure to use specific examples and details.
Submit your findings in a 4-page essay in APA format.
.
More Related Content
Similar to BA4-663 Global Brand MarketingRetro Marketing Assignmen.docx
Case study on Colgate Palmolive- The Precision ToothbrushIshita Pandey
This is a case study on Colgate-Palmolive: The Precision Toothbrush done under the guidance of Professor Sameer Mathur, IIM Lucknow for Marketing Management internship.
NSAC 2018 Team 352 Final Plans Book: Ocean SprayLauren A Nash
The yearly National Student Advertising Competition (NSAC) collaborated with Ocean Spray this past year.
The collegiate national competition provides a platform for students to pitch their strategic advertising/marketing/media campaign to the corporate client. There are three progressive levels of competition; the district, semi-final, and national levels.
Walton’s strategic is to become a global leader in Electrical and Electronic appliances. Walton
always try to make the best possible products. Moreover, it does not promise any specific quality
standards in service. Walton now try to give service all side in our country. Walton tries hard to
offer the best service quality, though, the quality, consistency and accessibility of service is not
guaranteed as the same are dependent on various technical, physical, topographical, distinctive,
environment, regulatory, legal, and such other factors. Walton has the right to change, vary or
reduce the extra charges, prices, validity period, product/service feature and any other offers
etc. at any time in its sole carefulness for any reason subject to official notification of such offers
prior to giving effect to such changes.
Analyze MVPIThe motives, values, and preferences inventory (MV.docxikirkton
Analyze MVPI
The motives, values, and preferences inventory (MVPI) is used to identify the motives and values most important to an individual. Understanding the personal values of the individuals who make up a team can be useful in understanding the team dynamics and help a manager build and sustain teamwork within the organization.
Refer to the 10 core values (listed below) evaluated on the MVPI.
Rank order the traits according to the value you assign to them, with 1 being the trait you value the most in a team member and 10 being the trait you value the least.
Explain the rationale for your ranking. Give an example of each trait drawn from your experience or observations.
MVPI Values
Recognition:
Desire for attention, approval, and praise
Power:
Desire for success, accomplishment, status, competition, and control
Hedonism:
Desire for fun, pleasure, and recreation
Altruism:
Concern about the welfare of others and contribution to a better society
Affiliation:
Desire for enjoyment of social interaction
Tradition:
Concern for established values of conduct
Security:
Desire for certainty, order, and predictability in employment and finance
Science:
quest for knowledge, research, technology, and data
Aesthetics:
need for self-expression, concern over look, feel, and design of work products
Commerce:
interest in money, profits, investment, and business opportunities
.
Analyze and interpret the following quotation The confrontation of.docxikirkton
Analyze and interpret the following quotation: “The confrontation of Western civilization with other peoples whose values were often dramatically opposed to the West’s…suggests that by the dawn of the twentieth century, the tradition and sense of centeredness that had defined indigenous cultures for hundreds, even thousands, of years was either threatened or in the process of being destroyed. Worldwide, non-Western cultures suddenly found that they were defined as outposts of new colonial empires developed by Europeans, resulting in the weakening of traditional cultural practices, political leadership, and social systems that had been in place for centuries.” (Sayre, 2013, pp. 410-411).
In the later nineteenth and early twentieth century, what would this “loss of centeredness” of culture have meant for a given cultural group? Select from among the non-Western cultural groups noted in the text (Native American, Chinese, Indian, Japanese, or African) and research the impact of Western or European cultures on that group.
What was the selected non-Western culture like prior to the late nineteenth century? How did it change as a result of European expansion? How is this change representative of what Sayre calls a “loss of centeredness?” Be sure to use specific examples and details.
Submit your findings in a 4-page essay in APA format.
.
Analyze and prepare a critique of the following situationMary h.docxikirkton
Analyze and prepare a critique of the following situation:
Mary has worked for Bob for two years. About 6 months ago, Bob asked Mary out to dinner. They had a good time together and agreed that they had some real interests in common outside of work. The pair dated for two months. Mary initially liked Bob, but he was beginning to get annoying. He called her all the time, was very pushy about her seeing him, and wanted to control all aspects of her life; both at work and at home. Mary decided to call it off. When she told Bob that she did not want to see him personally anymore, he went crazy on her. He told her she would be sorry and that he would see to it that she regretted it. Bob began to make life miserable for Mary at work. She suddenly started to get poor performance evaluations after two years of exemplary reviews. Even the managers above Bob were beginning to make comments about her poor attitude. Mary decided it was time to act. She was worried she would be fired, all because Bob wanted her to continue to date him. She loved her job and knew she did quality work. She made an appointment with the HR manager.
Using the Civil Rights Acts of 1964 and 1991, discuss the type of sexual harassment Mary thinks she is experiencing. What are the obligations of the HR manager once Mary reports this? Discuss the likelihood that Bob would be found guilty of sexually harassing Mary. If the HR manager investigates and finds Mary is telling the truth, what should s/he do to handle the situation so that the company is not found complicit by the EEOC if further complaint is made? If found in Mary's favor, what options does the HR manager have to remedy the situation?
.
Analyze the anthropological film Jero A Balinese Trance Seance made.docxikirkton
Analyze the anthropological film Jero: A Balinese Trance Seance made by Linda Connor, Patsy Asch and Timothy Asch. Choose two or three significant concepts covered in our readings and lectures to analyze the film (cultural relativism, visual imperialism). You will need to explore these concepts in a thorough manner, select your anthropological concepts to best serve your thesis statement and interest in the film.
Think about the approach to the subject matter. How do the filmmakers construct the culture they present? What is the significance of this film? Who is Jero and why is she featured in this film? What did you learn? What questions are raised by this film? What is left unanswered?
Do the filmmakers privilege their own culture or do they employ cultural relativism? Can you see how the shift in anthropology, from studying the "native" may have impacted the filmmakers approach Could they have been more effective in their approach? Describe how? What worked well and why? What are some ethical implications that you see raised in this film?
These questions serve as guideline for you but you should choose specific concepts that you find interesting to explore how ethnicity and culture are presented in this film.
Hi, can you please make use of the terms "cultural baggage" and "politics of representation" in the essay
.
analyze and synthesize the financial reports of an organization of t.docxikirkton
analyze and synthesize the financial reports of an organization of their choice and present their findings in a PowerPoint presentation (with completed Notes section providing details of analysis and synthesis of information to presented points. You must also provide a separate document of exhibits of financial reports analyzed for the Presentation).
Projects will include:
Organization overview
Financial statements analysis
Analysis of cash flow
Stock performance analysis
Cost of capital or required return on investment
Value of the organization: book value, common stock value
Discussion of appropriate organizational development options with the inclusion of general risk and return scenarios from a management perspective
.
Analyze financial statements using financial ratios.• .docxikirkton
Analyze financial statements using financial ratios.
•
Analyze and evaluate cash flows over time.
•
Use technology and information resources to research issues in financial management.
•
Write clearly and concisely about financial management using proper writing mechanics.
This project requires that you conduct a financial analysis of two, comparable organizations. You
may select any organizations that produce publicly available financial statements employing IFRS
or U.S. GAAP (both companies must follow the same GAAP). Let your professor know which two
companies you plan to study before the end of Week 2, as your selection must be approved. The
professor reserves the right to limit the number of students comparing the same two
organizations.
Assignment:
1. Carefully review the annual reports for both organizations. Comment on what approach
each company has taken in reporting to its shareholders.
(This requirement is purposely
broad to give you the freedom to talk about anything that comes under the broad title of
“reporting to shareholders”).
2. Prepare a ratio analysis for both companies including a trend analysis for three years.
Comment on the significance of the ratios for each company (do they indicate that things
are all right, do they suggest that problems exist, or is it likely that problems will occur in
the future?). Comment specifically on the similarities and differences among the ratios
calculated for both companies and comparison to any benchmark.
3.
Prepare an analysis of the cash flow statements for both companies.
4. List and discuss the importance of the two most significant accounting policies adopted
by the two organizations (you should select the same two policies for both organizations).
Explain the options selected by both companies and comment on any differences that
you see. Explain what other policies the organizations could have selected and state why
you think they selected one policy over another.
5. Provide the URL’s for each company’s Annual Report.
Your assignment should adhere to these guidelines:
•
Write in a logical, well-organized conventional business style. Use Times New Roman
font size 12 or similar, double space, and leave ample white space per page.
•
All references must follow JWMI style guide and works must be cited appropriately.
Check with your professor for any additional instructions on citations.
•
On the first page or in a header, include the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. Reference pages are not included in
the assignment page length.
•
Faculty members have discretion to penalize for assignments that do not follow these
guidelines. Check with your individual professor if you feel the assignment r
much longer or shorter treatment than recommended.
The two companies are: Walm.
Analyze and prepare a critique of the following situationMary has.docxikirkton
Analyze and prepare a critique of the following situation:
Mary has worked for Bob for two years. About 6 months ago, Bob asked Mary out to dinner. They had a good time together and agreed that they had some real interests in common outside of work. The pair dated for two months. Mary initially liked Bob, but he was beginning to get annoying. He called her all the time, was very pushy about her seeing him, and wanted to control all aspects of her life; both at work and at home. Mary decided to call it off. When she told Bob that she did not want to see him personally anymore, he went crazy on her. He told her she would be sorry and that he would see to it that she regretted it. Bob began to make life miserable for Mary at work. She suddenly started to get poor performance evaluations after two years of exemplary reviews. Even the managers above Bob were beginning to make comments about her poor attitude. Mary decided it was time to act. She was worried she would be fired, all because Bob wanted her to continue to date him. She loved her job and knew she did quality work. She made an appointment with the HR manager.
Using the Civil Rights Acts of 1964 and 1991, discuss the type of sexual harassment Mary thinks she is experiencing. What are the obligations of the HR manager once Mary reports this? Discuss the likelihood that Bob would be found guilty of sexually harassing Mary. If the HR manager investigates and finds Mary is telling the truth, what should s/he do to handle the situation so that the company is not found complicit by the EEOC if further complaint is made? If found in Mary's favor, what options does the HR manager have to remedy the situation?
Site references in APA format
.
Analyze Alternative Exchange Rate RegimesThere are several argum.docxikirkton
Analyze Alternative Exchange Rate Regimes
There are several arguments for and against the alternative exchange rate regimes. Prepare a 2- to 4-page paper presenting both sides of the argument. In your paper:
List and explain the advantages of the flexible exchange rate regime.
Criticize the flexible exchange rate regime from the viewpoint of the proponents of the fixed exchange rate regime.
Refute the above criticism from the viewpoint of the proponents of the flexible exchange rate regime.
Discuss the impact the increased volatility in interest and foreign exchange rates has on global institutions.
Assignment 3 Grading Criteria
Maximum Points
Listed and explained the advantages of the flexible exchange rate regime.
24
Criticized the flexible exchange rate regime from the viewpoint of the proponents of the fixed exchange rate regime.
24
Refuted the above criticism from the viewpoint of the proponents of the flexible exchange rate regime.
20
Discussed the impact the increased volatility in interest and foreign exchange rates has on global institutions.
20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
12
Total:
100
.
Analyze and evaluate the different leadership theories and behavior .docxikirkton
Analyze and evaluate the different leadership theories and behavior approaches, including the Tuckman four stages of group development model.
Evaluate the importance of the internal environmental factors that include the cultural, language, political, and technological differences.
Apply the necessary steps to overcome the identified challenges with the different sources of power that must be taken into account.
Deliverable Length:
4-5 Body Pages
.
Analytical essay report about polio 1ِ- An introductory paragraph .docxikirkton
Analytical essay report about polio
1ِ- An introductory paragraph
2 - A background paragraph that includes factual and historical information about polio
3 - three body paragraph that explain the epidemic and illustrate its significance
4- A concluding paragraph
5- An end of text reference page with reference for all source referred to as you wrote your report
.
Analysis Essay 1DUE Feb 23, 2014 1155 PMGrade DetailsGrade.docxikirkton
Analysis Essay 1
DUE: Feb 23, 2014 11:55 PM
Grade Details
Grade
N/A
Gradebook Comments
None
Assignment Details
Open Date
Feb 3, 2014 12:05 AM
Graded?
Yes
Points Possible
100.0
Resubmissions Allowed?
No
Attachments checked for originality?
Yes
.
AnalogíasComplete the analogies. Follow the model.Modelomuer.docxikirkton
Analogías
Complete the analogies. Follow the model.
Modelo
muerte : morir :: nacimiento :
nacer
muerte : nacimiento :: divorciarse de : [removed]
pareja : amor :: amigos : [removed]
tener una cita : salir con :: separarse de : [removed]
juntos : separados :: divertirse : [removed]
estudiar : graduarse :: niñez : [removed]
Completar
Complete the conversations. Make any necessary changes. Two words will not be used.
cambiar
edad
pastel
regalar
relajarse
romper
—¿Piensas [removed] de trabajo?
—Sí, estoy buscando algo más interesante.
—De postre vamos a servir [removed].
—¡Qué rico!
—¿Qué hacen ustedes en las fiestas?
— Bailamos, comemos, hablamos y en general [removed].
—¿Qué le vas a [removed] a tu padre en Navidad?
— Unos discos compactos. Le encanta la música andina.
.
Analyze symbolism in Jane Eyre from a Feminist point of view. Exa.docxikirkton
Analyze symbolism in Jane Eyre from a Feminist point of view.
Examples:
patriarchy
oppressed women
silence from women
4 pages paper
MLA format
Please include original source citations (Jane Eyre book)
Include in text citations from 3 specific secondary sources (sources attached)
.
An important part of research is finding sources that can be trusted.docxikirkton
An important part of research is finding sources that can be trusted.
(1) Comment on why you think it is important to scrutinize your sources to find out if they are credible or not? This can apply to our personal life as well as our academic and business life?
Can you think of an example, in every day life, where it was very important for you to trust your source? Or if not, what are some general areas of life
where you think it is especially important to trust information?
.
An incomplete Punnett square There are three possible phenotypes fo.docxikirkton
An incomplete Punnett square: There are three possible phenotypes for wing color in the species of Moon moth. Some of these moths have a red wings, others have yellow wings and some have orange wings. What type of inheritance is illustrated by the species of moth? What are the genotypes that coincide with the three phenotypes given? In a cross between two orange winged moths that produced 100 offspring how many of the offspring will be a yellow? ALSO DRAW OUT PUNNETT SQUARE!!
.
An expanded version of the accounting equation could be A + .docxikirkton
An expanded version of the accounting equation could be:
A + Rev = L + OE - Exp
A - L = Paid-in Capital - Rev - Exp
A = L + Paid-in Capital + Beginning Retained Earnings + Rev - Exp
A = L + Paid-in Capital - Rev + Exp
In the seller's records, the sale of merchandise on account would:
Increase assets and increase expenses.
Increase assets and decrease liabilities.
Increase assets and increase paid-in capital.
Increase assets and decrease revenues.
In the buyer's records, the purchase of merchandise on account would:
Increase assets and increase expenses.
Increase assets and increase liabilities.
Increase liabilities and increase paid-in capital.
Have no effect on total assets.
A debit entry will:
Decrease an asset account.
Increase a liability account.
Increase paid-in capital.
Increase an expense account.
A credit entry will:
Increase an asset account.
Increase a liability account.
Decrease paid-in capital.
Increase an expense account.
A credit entry to an account will:
Always decrease the account balance.
Always increase the account balance.
Increase the balance of a revenue account.
Increase the balance of an expense account.
A debit entry to an account will:
Always decrease the account balance.
Always increase the account balance.
Increase the balance of a revenue account.
Increase the balance of an expense account.
Sage, Inc. has 20 employees who each earn $100 per day and are paid every Friday. The end of the accounting period is on a Wednesday. How much wages should the firm accrue at the end of the period?
$2,000.
$1,000.
$0.
$6,000.
Which of the following is not one of the 5 questions of transaction analysis?
What's going on?
Which accounts are affected?
Is this an accrual?
Does the balance sheet balance?
Does my analysis make sense?
The effect of an adjustment is:
To correct an entry that was not in balance.
To increase the accuracy of the financial statements.
To record transactions not previously recorded.
To close the books.
A journal entry recording an accrual:
Results in a better matching of revenues and expenses.
Will involve a debit or credit to cash.
Will affect balance sheet accounts only.
Will most likely include a debit to a liability account
Wisdom Co. has a note payable to its bank. An adjustment is likely to be required on Wisdom's books at the end of every month that the loan is outstanding to record the:
Amount of interest paid during the month.
Amount of total interest to be paid when the note is paid off.
Amount of principal payable at the maturity date of the note.
Accrued interest expense for the month.
The accounting concept/principle being applied when an adjustment is made is usually:
matching revenue and expense.
consistency.
original cost.
materia.
An Evolving IndustryHow are the Internet and other technologies cu.docxikirkton
An Evolving Industry
How are the Internet and other technologies currently affecting the ways in which movies are produced, distributed, and exhibited? Are the changes having an impact on the quality or depth of the films? Provide specific examples as you explain your point of view.
Your initial post should be at least 150 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references
.
An essay addressing the definition or resemblance concerning categor.docxikirkton
An essay addressing the definition or resemblance concerning categorical placement or criteria-match reasoning. The Term is Inner Peace. This is going to be a rough draft only. APA format
3-5 pages;
3-5 scholarly sources. I would like to address inner peace as the state of living in harmoney with the enviroment, restrained from war and living peacefully. I woud like to tie into figures like Mandela and Ghandi as examples of people that have attained it.
.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
South African Journal of Science: Writing with integrity workshop (2024)
BA4-663 Global Brand MarketingRetro Marketing Assignmen.docx
1. BA4-663: Global Brand Marketing
Retro Marketing Assignment
Retro Marketing
Leverage your brand’s history to strengthen your bond with
consumers and your position in the marketplace.
Consider Retro Marketing if you…Have a brand with an
established heyday.Have a slogan or jingle that will trigger
consumers’ memories of happier times.Have a once- popular
brand that might appeal to a contemporary audience.Want to
position a new brand based on consumers’ pre-existing
emotional touch points.Want to connect with a particular
audience’s (i.e. Baby Boomers or “80s lovers) fond memories of
days gone by.
Two Examples of Retro Marketing
Cracker Jack
and
Hawaiian Punch
2. Cracker Jack
Hawaiian Punch
What Brand Would be a Good Fit for Retro Marketing?
Assignment Instructions:Select a brand that would be a good fit
How long has the brand existed? Does the brand have a slogan
or jingle? Would the brand appeal to a contemporary audience?
What are the pre-existing emotional touch points?Want
audience will it connect with? Provide a link to the brand
2011
3. Global Brand Marketing
Kathie Krawczyk
BRAND EXTENSIONS –
CASCADE & ELECTRASOL
Spring 2011 Session
Global Brand Marketing | Introduction 2
Introduction
The purpose of this report is to compare two competing brands
that do
not have other brand extensions. For this report, Cascade and
Electrasol are
the chosen competing brands. This report contains findings and
analysis
from a consumer poll regarding the brand value and other
products
customers would purchase.
Consumer Poll Results
10 consumers were polled regarding Cascade and Electrasol
4. dishwasher soap. All of the results can be found on Appendix
A. 9 of the 10
consumers that were polled used Cascade versus Electrasol
which is line with
the market share. However, the brand selected was not as
important as the
possible product extensions that customers would like to see
developed and
to see if the brand name would be relevant to the purchase of
these product
extensions.
The majority of those polled listed dishwashing liquid soap and
laundry
detergent as their choice of other products made under either
the Cascade
or Electrasol brand name. Also popular were multi-purpose
cleaner and
window cleaner. With the success of each brand in the
dishwasher
detergent category, these brand extensions make sense. The
majority of
those polled also indicated that they believe the same quality of
the new
5. Global Brand Marketing | Product Extensions 3
products would exist as with the original dishwasher detergent
product and
they would recommend the product to the friends and family.
Product Extensions
All of the product extension suggestions remained in the
household
cleanser category. Both Cascade and Electrasol have built good
brand value
and brand recognition in offering a high quality product, in this
case, that
cleans and sanitizes dishes in the dishwasher. With this kind of
brand
recognition, it makes sense that loyal customers would also
purchase other
products made by the same brand. The consumers that were
polled seem to
believe that other kitchen cleaners should be developed and if
developed,
they would purchase them because of the brand name. There
were only two
6. product extensions mentioned that were outside the kitchen but
still in the
cleaner category. Those were grill cleaner and bathroom
cleaner.
So the question is why hasn’t Cascade or Electrasol made any
other
products other than a dishwasher detergent? Taking a closer
look at all of
the brands offered by each parent brand may help answer this
question.
Proctor and Gamble distributes Cascade and Reckitt Benckiser
distributes
Electrasol. Both parent brands offer many other household
products
especially in the cleanser category.
Since Cascade was the most popular, Proctor and Gamble’s
individual
brands will be analyzed. The majority of those polled stated
that they would
Global Brand Marketing | Product Extensions 4
like to see a dishwashing liquid soap or laundry detergent made
under the
7. Cascade brand. However, Proctor and Gamble already
distributes those
types of products; Dawn and Joy dishwashing soaps and Tide,
Bold, Ariel,
Cheer, Dreft, Era and Gain laundry detergents (Brands). Almost
all of the
Proctor and Gamble’s brand extensions are individual brands –
brands that
only offer one product or a version of product. For example,
Tide is offered
in various scents, consistencies, and package sizes but they are
all still
laundry detergents. Positioning Cascade as a family brand
would be
contrary to their current business model. Another disadvantage
of
producing a product extension is sales cannibalization between
the brands
already in those categories.
The possible brand extensions that would be the most
successful, in
my opinion, would be a product for cleaning and sanitizing
dishwashers and
8. a specialty brand for cleaning outdoor grills. Currently, Proctor
and Gamble
does not have any other brands for these two products
eliminating the
effects of cannibalizing sales. The dishwasher cleanser and
sanitizer would
tie closely to the existing product and customers would believe
that this
product would be as good as the original. The grill cleaner
maybe more of
stretch for the brand but if positioned as part of a trusted brand
family like
Cascade, customers would make the connection because both
are cleaning
products.
Global Brand Marketing | <References 5
References
Brands. (n.d.). Retrieved May 13, 2011, from Proctor and
Gamble:
9. www.pg.com
Appendix A
Questions
Do you currently use one of the
following dishwasher soaps?
Cascade: 8 - yes,
1 sometimes Electrasol: 1 - yes
What other products under the Cascade
or Electrasol brand name would you like
to see offered?
Why would you purchase othe products
made by Cascade or Electrasol. Circle all
that apply:
A. I believe the same quality
would exist in the new products
as the original 6
B. I like to buy brands I trust 5
10. C. These products are always
priced better than others 1
D. I only buy the cheapest or
brands that are on sale. 4
E. I would not buy any other
products made by Cascade or
Electrasol. 0
Would you recommend either Cascade
or Electrasol brand products to your
friends and family? 5-yes, 1-no, 4-maybe
Window cleaner, degreaser, dishwashing liquid soap,
multi-purpose cleaner, grill cleaner, kichen cleaner,
laundry detergent, spot remover, hand cleaner,
Cascade vs Electrasol Consumer Poll
Pampers and Huggies: Brand Extensions 4
Running head: PAMPERS AND HUGGIES: BRAND
EXTENSIONS
11. Pampers and Huggies:
Brand Extensions
Kelsey Student
Global Brand Marketing
Pampers and Huggies: Brand Extensions
Huggies and Pampers are the two largest competing brands in
the diaper market. Other brands consist of Luvs, store brands,
Seventh Generation, gDiapers, cloth diapers, and others.
Consumer opinions and preferences vary amongst the many
brands, but the majority of opinions and preferences are
between the largest competitors Huggies and Pampers. During a
recent survey (Appendix A) of ten consumers, some consumers
believe Huggies are better, while others favor Pampers. The
differences in opinions and preferences are similar between the
two brands that dominate the market. Therefore, these two
master brands hold many expansion opportunities within
product categories for babies.
Huggies a product of Kimberly-Clark has a well-recognized
name amongst consumers. When consumers hear the name
Huggies, the majority thinks wipes along with diapers and
quality. A couple of consumers even think fashionable when
he/she hears the name Huggies due to its Jeans Diapers.
Consumers believe Huggies prevents leaks and absorbs well if
one has a boy versus a girl. In addition, three out of ten
consumers believe friends would approve of him/her using
Huggies, as friends perceive Huggies as a premium brand.
Consumers hold some of these same beliefs with the Pampers
brand.
12. Pampers are a product of Proctor and Gamble, which is also a
well-recognized brand name amongst consumers. When
consumers hear the name Pampers, the majority thinks diapers
along with wipes and quality. Seven out of the ten consumers
perceive Pampers to be the market leader. Stating he/she tried
Huggies but felt it did not absorb as well as Pampers nor was it
as innovative. For example, one consumer commented on how
the Pampers Swaddlers contain a little notch at the top to go
around the umbilical cord, which is fantastic and prevents
parents from having to roll the top of the diaper down to keep it
away from the belly button on newborns.
However, many consumers stated the brand of choice depends
on if a parent has a boy or a girl. For example, a consumer with
a boy preferred Huggies whereas consumers with a girl
preferred Pampers some said the opposite, which means it
depends on each individual parent’s preference. Regardless of
boy or girl after reviewing the results, it appears the majority of
consumers think wipes upon hearing Huggies and diapers upon
hearing Pampers. There are additional differences.
For example, the majority perceive Pampers to be the market
leader and hold more quality over Huggies. The reason for
Pampers to be the market leader as previously mentioned is its
ability to absorb better while preventing leaks. This difference
is important as it assists in preventing diaper rash and clothes
changes due to leaks, which are important to consumers.
However, Huggies is more fashionable and produces better
wipes. This is important as being able to clean the bottom of a
baby also assists in the prevention of rashes. Moreover, a
higher quality wipe means consumers will use less wipes per
package, making each package last longer. This philosophy is
the same with diapers, a diaper that absorbs better while
preventing leaks means diapers can last longer. It appears
consumers prefer Pampers when it comes to diapers and
13. Huggies when it comes to wipes, but when it comes to
extending the brand names into other categories, consumers
remained equal with both names and category extensions.
Consumers remained in agreement that neither Pampers nor
Huggies should extend itself into furniture (1 rating across the
board), strollers (2 rating across the board), or baby monitors (3
rating by 9 out of 10 consumers polled). None of the consumers
polled could see Huggies or Pampers releasing furniture,
strollers, or baby monitors as it would be weird. For example,
some consumers said Pampers and Huggies are diapers and
wipes not furniture and that he/she would not buy it if these
companies were to release a line of furniture, because it would
probably not be of good quality. Consumers remained in
agreement that he/she could see Huggies or Pampers extending
its names into potty chairs/training seats and diaper bags along
with shampoo/body wash/lotion. For example, consumers
believed potty chairs/training seats would go well with the
brand names, as it is the next step after diapers. Other
consumers felt shampoo/body wash/lotion would make sense as
wipes are used for cleaning so why not introduce additional
hygiene products.
Considering the amount of competition between Huggies and
Pampers and consumers beliefs that one is better than the other
depending on the gender and some thinking wipes upon hearing
Huggies and diapers upon hearing Pampers both brands should
consider line extensions.
Huggies and Pampers should explore a line of potty
chairs/training seats and shampoo/body wash/lotion as
consumers according to the survey (Appendix A) could see
these brand names on such product lines. These line extensions
would be natural since products such as potty chairs/training
seats and shampoo/body wash/lotion are similar to diapers and
wipes as each assists with hygiene. Huggies and Pampers
14. should avoid furniture, strollers, and baby monitors as
consumers favored those the least. Lastly, upon considering
expansion both brands should seek quality and innovation, as
consumers perceive these items in addition to diapers and wipes
among other items.
Appendix A
Huggies and Pampers
Brand Extension Survey
What do you think when you hear the name Huggies? (Pick only
3)
Quality
Likable
Other________________
Innovative
Market Leader
Socially Responsible
Social Approval
Diapers
Wipes
15. What do you think when you hear the name Pampers? (Pick only
3)
Quality
Likable
Other________________
Innovative
Market Leader
Socially Responsible
Social Approval
Diapers
Wipes
On a scale of 0 (definitely would not expect Huggies to sell it)
to 10 (definitely would expect Huggies to sell it) rank the
proposed extensions for Huggies: Use each number only once
Scale Rating
Proposed Extension
17. ____
Diaper Bags
____
Furniture
____
Strollers
On a scale of 0 (definitely would not expect Pampers to sell it)
to 10 (definitely would expect Pampers to sell it) rank the
proposed extensions for Pampers: Use each number only once
Scale Rating
Proposed Extension
____
Shampoo/Body Wash/Lotion
____
Pacifiers
____
19. Strollers
Assignment 9.2
1. Pick a brand extension. Use the models presented in the
chapter to evaluate its ability to achieve its own equity as well
as contribute the equity of a parent brand. If you were the
manager of that brand, what would you do differently?
2. Do you think a brand like Xerox will be able to transform its
product meaning? What are the arguments for or against?
3. Complete the Retro Marketing Assignment in this week’s
folder.