RR Donnelley is the world's largest printing company, founded in 1864. It generated most of its revenues from directories, catalogs, and magazines. In the 1990s, it began a digital division to take advantage of new digital printing technologies. This allowed on-demand printing and customization. The division was located in Memphis to be near FedEx for fast delivery. It developed software for customers to design and order customized digital prints. However, the division faced challenges gaining acceptance within the traditional printing business at RR Donnelley due to unrealized sales targets and financial pressures.

1. The Digital Division Case III-VII

2. Copyright © 2009 R. R. Donnelley & Sons Company. All rights reserved. RR Donnelley is the world’s largest provider of printing and related business services. We use our unparalleled capabilities to help our customers Prepare, Produce, Deliver, and Process printed and digital content.

4.  Church Goodman & Donnelley building at 108-110 Dearborn Street, Chicago, 1868 . Digital Reproduction . R . R . Donnelley & Sons Company Archive .  the ruins of the Lakeside Building at Clark Street and Adams Street, after the Chicago Fire, [ 1871 ]. R . R . Donnelley & Sons Company Archive .  Lakeside Building at Clark Street and Adams Street, built following the Chicago Fire, [ ca . 1873 ]. R . R . Donnelley & Sons Company Archive .

7. Financial highlights

9. Sales and Customers by Business Category (% of Consolidated Sales) Financial-5% Memill Lynch Smith Barmey Paine Webber Goldman Sachs Schwab & Co. Books-13% Random House Simon & Schuster Harcount Brace HarperCollins Bantam Doubleday Software/Harware-16% Microsoft IBM WordPerfect Quicken Telephone Directories-21% Sprint Ameritech Nynex Bell Atlantic Southwestern Bell Us West Retailers Wal-mart JC Penny Kmart Service Merchandise Toys “R” Us Metromail-5% Procter & Gambles First Card Mutual of Omaha Whirlpool Magazine-18% TV Guide Family Circle Time Glamour People Reader’s Digest Catalogs Land’s End LL.Bean Eddie Bauer J.Crew

14. So…A new division would be required, rather than imply spreading digital technology throughout the company.

17. Technology Development Process

18. Deliverables for Phrase Reviews

22. Organization, Reporting, Relationship and Roles Partial Organization Chart, 1995

26. Building RR Donnelley to Succeed May 2003 February 2004 June 2005 April 2006 Acquisitions (1) Divestitures December 2005 October 2004 Package Logistics July 2005 Sept 2005 Poligrafia January 2007 May 2007 December 2007 March 2008 January 2009 PROSA

27. Positioned to Serve You … Combined Worldwide Resources Argentina Austria Australia Barbados Belgium Brazil Canada Chile China Costa Rica Italy Japan Korea Luxembourg Mexico Philippines Poland Puerto Rico Russia Singapore Czech Republic El Salvador France Germany Guatemala Honduras Hong Kong Hungary India Ireland Spain Sri Lanka St. Lucia Switzerland The Netherlands Trinidad United Arab Emirates United Kingdom United States Venezuela

30. An Unmatched Portfolio

34. Products Commercial Print: magazines, catalogues, retail Telephone Directories In-box materials Expertise Production facilities located in or close to all major markets Flexible service platform geared to local needs and languages ISO certification (9001; 14001; OHSAS 18001) Titles* Produced Magazine: 472 titles Catalogs: 245 titles Retail Inserts: 65 titles Volume of Copies Magazines: 530m copies Catalogs: 246m copies Retail inserts: 438 copies  RR Donnelley Bindery in Krakow, Poland RR Donnelley Global Print Solutions - Europe

36. ACROSS 14 DIFFERENT TIME ZONES, ON FOUR CONTINENTS, AND IN NEARLY 40 COUNTRIES, RR DONNELLEY IS COMMITTED TO DELIVERING EXCEPTIONAL VALUE.