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B2B Marketing: Kirsty Dawe at ShoreTel's Accelerating Marketing Knowledge Series

IDM B2B Council member Kirsty Dawe made an appearance at #ShoreTelAMKS8 to tell all about B2B marketing with success. Take a look at the slides from her presentation above!

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How to create a B2B campaign with 
Really Purple Title – 
only mention Shortel 
metrics success 
on this slide 
- Kirsty Dawe, Director ReallyB2B
B2B Marketing: Kirsty Dawe at ShoreTel's Accelerating Marketing Knowledge Series
What’s new in B2B?
THE B2B BUYING PROCESS HAS CHANGED
Large customer head with ZMOT written in the middle - basic 
Not same head as 
‘Pains’ slide (Front on 
head siluett)
90% of the sales funnel is now controlled by marketing 
Big funnel with 90% of it being taken up by the word marketing

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B2B Marketing: Kirsty Dawe at ShoreTel's Accelerating Marketing Knowledge Series

Editor's Notes

  1.    How to create a B2B campaign with metrics success. Kirsty Dawe, Director, Really B2B ·          What is new in the B2B marketing world? ·          What are the key steps in developing effective B2B campaigns? ·          What is possible in terms of ROI with effective B2B campaigns? ·          Examples of Successful B2B Campaigns with real ROI ·          Tips for Success
  2. We can use the current slide we have here but just add in the award shortlisting x
  3. Selling to someone and you make a customer once, help someone and you make a customer for life If you can’t sell to someone now, be useful. Helping is replacing selling
  4. Picture of universe – stars, planets etc
  5. And platforms work best
  6. Call to action
  7. Word PIPELINE with a big cross through it
  8. Add miele logo
  9. Add miele logo
  10. Add miele logo
  11. Add miele logo
  12.    How to create a B2B campaign with metrics success. Kirsty Dawe, Director, Really B2B ·          What is new in the B2B marketing world? ·          What are the key steps in developing effective B2B campaigns? ·          What is possible in terms of ROI with effective B2B campaigns? ·          Examples of Successful B2B Campaigns with real ROI ·          Tips for Success