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B2B Sales
Changing Landscape
Source: Gartner, Sales Academy, Forbes
Purchase complexity – impacts motivation
CSAT for growth ?
Thought Leadership – dirty word, not
commercial insight
Own organisation perception
Confidence
Buyer
Articulate & Declutter information
Build Confidence – enable buyers
Make them feel good
Seller
Requires knowing customer landscape
Listen
Think

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B2B Sales - Changing Landscape

  • 1. 29 B2B Sales Changing Landscape Source: Gartner, Sales Academy, Forbes Purchase complexity – impacts motivation CSAT for growth ? Thought Leadership – dirty word, not commercial insight Own organisation perception Confidence Buyer Articulate & Declutter information Build Confidence – enable buyers Make them feel good Seller Requires knowing customer landscape Listen Think