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Keeping Up
 with RSS


      In Focus: Multimedia Summary
      By: Katie Moore
What is RSS?
Really Simple Syndication
 RSS simply delivers information directly
to you through a personalized ‘news
feed’
 By simply “subscribing” to your most
favorite websites, you can receive news
feed from all of the sites in one list
RSS 101
In order to get the “subscriptions” you need a
RSS feed reader
Most popular feed readers are “web-based”
such as:
o MyYahoo, MyMSN, MyGoogle, Bloglines

    Ex: I use Mozilla Firefox and have
 a Yahoo email account, so when I
 initially set up my feed reader, I
 clicked on a RSS feed I was
 interested in & a drop box asked
 where I wanted my news feed sent.
RSS 101
   Finally, click on any RSS feed you want to
receive constant updates from your favorite
                   websites!

       •RSS feeds are typically
      indicated with this icon:


• Don’t let those radio
  waves trick you, these
  trendy RSS feed icons
   come in all shapes &
          sizes!
Why use RSS in PR?
Easy way to conduct competitor research
Keep up with what is “trending” in your
industry
Conduct “ego-searches”
– Similar to “Google Alerts”, except it has the
  advantage of popping up in your personal RSS
  feed
Saves time as a busy PR professional
Release blog posts, news releases, etc.
that delivers directly to your public’s
feeds
Applying the Systems Theory
According to the Journal of Business Communication,
“the systems theory views communication as a
system binder by binding the system to the external
environment, promoting organizational growth, and
goal attainment” (Almaney, 1974).

  So….
  The subscriber is “binding” their
  preferred website into their
  “binder” (RSS feed reader)
•Saves time                 •Not widely adopted yet
•Spam-free                  •Content can be copied
•Alternate Communication    •Tracking subscribers is
Channel                     difficult
•Expands audience through   •Some users prefer email
syndication                 over RSS
•Unsubscribing is simple
References
• Almaney, A. (1974). Communication and the systems
  theory of organization. Sage Journals, 12, Retrieved from
  http://job.sagepub.com/content/12/1/35.abstract

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Keeping up with rss slide share

  • 1. Keeping Up with RSS In Focus: Multimedia Summary By: Katie Moore
  • 2. What is RSS? Really Simple Syndication RSS simply delivers information directly to you through a personalized ‘news feed’ By simply “subscribing” to your most favorite websites, you can receive news feed from all of the sites in one list
  • 3. RSS 101 In order to get the “subscriptions” you need a RSS feed reader Most popular feed readers are “web-based” such as: o MyYahoo, MyMSN, MyGoogle, Bloglines Ex: I use Mozilla Firefox and have a Yahoo email account, so when I initially set up my feed reader, I clicked on a RSS feed I was interested in & a drop box asked where I wanted my news feed sent.
  • 4. RSS 101 Finally, click on any RSS feed you want to receive constant updates from your favorite websites! •RSS feeds are typically indicated with this icon: • Don’t let those radio waves trick you, these trendy RSS feed icons come in all shapes & sizes!
  • 5. Why use RSS in PR? Easy way to conduct competitor research Keep up with what is “trending” in your industry Conduct “ego-searches” – Similar to “Google Alerts”, except it has the advantage of popping up in your personal RSS feed Saves time as a busy PR professional Release blog posts, news releases, etc. that delivers directly to your public’s feeds
  • 6. Applying the Systems Theory According to the Journal of Business Communication, “the systems theory views communication as a system binder by binding the system to the external environment, promoting organizational growth, and goal attainment” (Almaney, 1974). So…. The subscriber is “binding” their preferred website into their “binder” (RSS feed reader)
  • 7. •Saves time •Not widely adopted yet •Spam-free •Content can be copied •Alternate Communication •Tracking subscribers is Channel difficult •Expands audience through •Some users prefer email syndication over RSS •Unsubscribing is simple
  • 8. References • Almaney, A. (1974). Communication and the systems theory of organization. Sage Journals, 12, Retrieved from http://job.sagepub.com/content/12/1/35.abstract