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1. Copywriting
Services Proposal
Prepared For:
Client Name
Prepared By:
User Assigned
Designation
Company Name

2. Cover Letter of
Copywriting Services Proposal
Dear XYZ,
Thanks for giving opportunity to ABC Copywriting for offering proposal based on your copywriting
and related services need.
Helping our clients with our variety of copywriting services is our first priority.
We’ve proudly served clients from different industries for more than 5 years with great results. Our
in-house team of copywriters, designers, copyeditors, and developers are among the most skilled
and experienced in the industry, with a proven track record of success.
In the enclosed proposal, you will find out the outline of services we will offer. We are confident that
you will find our proposal more relevant and capable of supporting your needs.
Regards,
User Name
Designation
Company Name
2

3. 3This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Table of Content
02. Scope of Services 07. Our Team
08. Client Testimonials03. Activity Timeline
01. Project Overview 06. About Us
05. Your Investment 10. Sign-Off
04. Our Process 09. Terms & Conditions

4. Project Overview of Copywriting Services Proposal
4
▪ To improve the conversion rate of company’s website
▪ Text Here
▪ Text Here
▪ Text Here
Your Need
▪ Turn a higher percentage of XYZ website visitors into leads & buyers
▪ Use compelling language to engage XYZ target customers and
motivate them to act
▪ Create long-term increases in XYZ ROI on both paid and search
engine traffic, resulting in a competitive edge
Our Goals
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5. Scope of Services for Copywriting Proposal
5This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Website Copy
Revamp
Optimization of XYZ website copy
for more conversions, with a
focus on critical conversion
elements like sales pages,
landing pages, product
descriptions, and FAQ pages.
Comprehensive
Copy Analysis
Assessment of XYZ current
website copy, email marketing,
and social media and
identification of potential areas
for improvement.
Email & Social Media
Platform Strategy
Execution & Management
Development of email and social
media plans to increase conversions
and build XYZ brand; ongoing
execution of plans by ABC with
weekly reports delivered to XYZ.

6. Our Copywriting Services Proposal Process
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We start with the
survey to figure out the
phrases people use
We try to understand the
tone you want to go with
First
drafting
We email you our
suggestions & findings
48 hr reflection period is
provided for making
suggestions
Final edition &
Submission
Launch &
measure
Draft is send to
you for review
We create message
hierarchy & tone template

7. S.No. Service
Word Limit/No.
Of pages
Price
1.
Website Copy Per
Page
Up to 400 Words $75
2. Blog Post Copy Up to 800 Words $150
3.
eBook Copy and
Design
Up to 25 pages $250
4. Proposal Content Up to 15 pages $150
5.
Sales Brochure Copy
and Design
Up to 10 pages $100
Total $XXXX
Your Investment for Copywriting Services
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8. Activity Timeline of Copywriting Services Proposal
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▪ Email and Social
Media Platform
Strategy Execution
and Management
▪ Text Here
▪ Text Here
3 Weeks
▪ Website Copy
Revamp
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
2 Weeks
▪ Comprehensive
Copy Analysis
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
2 Weeks

9. Our Mission
To create incredible content for organizations, to elevate the standard for branded journalism,
and illuminate the power of the written word.
ABC Copywriting was founded by Ross Taylor in 2013 on the premise
that great content could drive business growth, raise funding for
nonprofits, and build a stronger sense of trust between consumers and
brands. From blogs and eBooks to press releases and screenplays, we
sought to build a company that united cutting-edge SEO & SEM
technology with the time-tested power of the written word.
About Us
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10. Write key credentials and major highlights of the team member”
▪ Text Here
▪ Text Here
▪ Text Here
Peter Smith
Designation
Write key credentials and major highlights of the team member”
▪ Text Here
▪ Text Here
▪ Text Here
Mary Graves
Designation
Write key credentials and major highlights of the team member”
▪ Text Here
▪ Text Here
▪ Text Here
John Smith
Designation
Our Team 1/2
10

11. “Write key credentials and major highlights of the team
member”
▪ Text Here
▪ Text Here
▪ Text Here
Chandler Bing
Creative Director
“Write key credentials and major highlights of the team
member”
▪ Text Here
▪ Text Here
▪ Text Here
Monika Geller
Account Manager
11
Our Team 2/2

12. Aniyah Peters
Designation
“Write Client Testimonial Here”
▪ Text Here
▪ Text Here
▪ Text Here
Jerry Potter
Designation
“Write Client Testimonial Here”
▪ Text Here
▪ Text Here
▪ Text Here
Mary Parker
Designation
“Write Client Testimonial Here”
▪ Text Here
▪ Text Here
▪ Text Here
Client
Testimonials
12

13. Terms & Conditions
13
▪ All original material remains the property of ABC Copywriting until Final
Payment has been received.
▪ Once project fee is paid in full to ABC Copywriting, any elements of text,
graphics, photos, contents, trademarks, or other artwork furnished to XYZ
for inclusion in website are owned by XYZ.
Copyright
▪ Unless prior arrangements have been made, all projects exceeding $200 are
subject to a minimum pre-payment of 50% of the total job cost prior to ABC
Copywriting commencing any project. Jobs less than $200 require full
payment in advance.
▪ Text Here
▪ Text Here
Payment Terms
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14. • I have read Statement of Work and Contract carefully and understand all the
terms & conditions of working with ABC Copywriting.
• By signing below, I, XYZ agree to the mentioned Services, Process, Activity
Timeline, Pricing, terms & condition set forth above by ABC Copywriting for
my need.
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audience's attention.
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Sign-Off
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Company name & address
User Name
Client name

15. 15
Contact Us
Address
Street Number, City, State
Contact Number
0123456789
E-mail Address
Emailaddress123@gmail.com

16. 16
Additional
Slides

17. 17
Our Mission
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Text Here
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Text Here

18. Timeline
18
2015 2017 2019
2016 2018 2020
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Start End

19. Roadmap (1/3)
19
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Text Here
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Text Here
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Text Here
01
03
02

20. Roadmap (2/3)
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Text Here
04
03
01
02

21. Roadmap (3/3)
21
05
04
01
03
02
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22. 30 60 90 Day Plan
22
60
Days
▪ Text Here
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30Days
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90
Days
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23. WEEK 1 WEEK 2 WEEK 3 WEEK 4
Write Landing page Copy
Approve Page Copy
Review Landing Page Design
Build Landing Page
Code Review Landing Page
Write Promotional Email
Design Promotional Email
Send Promotional Email
Analyze Campaign Results
Plan Agenda for Meeting
Reserve Room
Finalize Presentation
Approve Presentation
Create Invitations
Raw rite Online Calculator
Code Review Calculator
Update Messaging
Publish Calculator
Gantt Chart
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0 15 20 25 30 355 10
Days of the Month