2. BUMPS,BIRTH&BEYOND
A gorgeous, upmarket lifestyle
magazine, covers pregnancy,
labour, birth, buying for baby,
holidays before and after
the birth, baby care, health,
beauty news and key features
aimed at 40,000 of the most
affluent mums across the UK.
Source: Mintel : Magazines UK – June 15
59% of people prefer reading print magazines
66% of women prefer print to digital
80% of people have bought a magazine
in the past six months
DID YOU KNOW…
3. magazine is distributed directly to
a targeted AB readership of affluent
mums-to-be who have chosen to have
their antenatal and postnatal care in
private maternity facilities across the UK.
The magazine is distributed via private
maternity clinics and hospitals and also
in private diagnostic and
scanning clinics.
Mums who choose private
care are typically:
BUMPS, BIRTH & BEYOND
m
ass
Your baby’s first
incredible year
WATCH ME
GROW
3 Wheel Prams
and the best
family cars
Off road
The best holidays
with your brand
new little person
Get packed
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03SUMMER2015£4.99
WINGORGEOUSGIFTS FORYOU
bEST BREAKS FOR BRAND NEW FAMILIES bELT UP: NEW CAR SEAT LAWS bEST SPA DESTINATIONS
bOOKS & APPS TO GET YOU READY bABY’S IMPORTANT PLACES bEACH BEAUTY bABYMOONSPlus
SummerEFFORTLESS
STYLE(with a bump!)
Nursery style and
baby fashion that’s
fashion forward
BANG ON TREND
◗ 25-45 years old
◗ Working, professional women
◗ High income households
◗ Living in postcodes of high-value homes
Welcome
◗ FREQUENCY - QUARTERLY
◗ COVER PRICE - £4.99 WHERE SOLD
◗ READERSHIP – 40,000
◗ PAGINATION - 90
◗ ADVERTISING RATIO - 35%
◗ FORMAT - 230 X 300MM
4. has a controlled circulation that takes
it directly into the hands of women in
their maternal health facilities
around the UK.
Women receive it from their
Obstetrician, their Midwife, from the
reception area of their private hospital
or at their bedside, at their scanning
and diagnostic clinic, at their ante
natal and exercise/wellbeing classes or
from a private members’ club, prestige
boutique or their nanny agency.
Some facilities put it on the desk or
magazine rack in the waiting area, some
add it to their welcome packs and some
give it directly to mums-to-be.
Wherever they receive it, you know that
women are being given copies of with
the approval of their maternity health
care team, providing your brand with
that vital endorsement crucial in fulfilling
many health brand objectives.
Reaching our readers 25%
Wards and
wings of
hospitals that
provide private
birth facilities
including:
◗ Kensington Ward
of the Chelsea &
Westminster Hospital
◗ The Lindo Wing at
St Mary’s Paddington
◗ Queen Charlotte’s
Hospital
◗ The Birth Team at
Spires Bushey
◗ Bridgwater
Hospital Manchester
◗ BMI Coombe
Wing, Kingston
and many more
20%
Private
Obstetricians’
and Midwives’
Clinics
including:
◗ The Sloane Street
Surgery
◗ The Harley Street
Centre for Women
◗ Private Birth Surrey
◗ Private Midwifery
Cheshire
◗ Oxford Fetal
Medicine
and many more
20%
Prestige
Boutiques
including:
◗ We Love
Gorgeous
◗ Ralph Lauren
◗ Igloo Kids
◗ Trotters
◗ Bentalls of
Kingston
◗ Fenwicks of
Newcastle
and many more
15%
Private Ante-
Natal classes
and maternity
classes
including:
◗ The Bump Class
◗ NCT Classes
◗ Active Birth Centre
◗ Baby Bump Club
and many more
5%
Private
members’ clubs
for families
including:
◗ Maggie and Rose
◗ Cupcake
◗ Purple Dragon
◗ Grace, Belgravia
and many more
15%
Private 3D
and 4D
Scanning clinics
and blood
testing clinics
including:
◗ Women’s
Ultrasound Clinic
◗ Window to the
Womb
◗ Ultrasound Direct
◗ My Ultra Baby
and many more
5. ◗ She typically lives in a home worth
more than £1 million.
◗ She and her partner will drive
upmarket car marques such as Audi,
BMW, Mercedes, Bentley, Jaguar,
Lexus, Range Rover and Porsche.
They will typically be looking for a
new car when pregnant, as well as
advice on car seats and what to buy.
◗ She will shop at premium
supermarkets, boutiques and
department stores.
◗ She will buy premium gifts for
family and friends.
◗ She will have at least two holidays
a year and will be looking for
Babymoon destinations, followed by
premium destinations with her baby.
◗ She will spend a large amount
on looking good, from premium
make-up brands to designer and
upper end High Street clothes and
pampering, including spas and
beauty treatments.
The Reader
Typical Reader: BIANCA
From a family with high net worth, she has several
homesintheUK(inChelsea,TheCotswolds)andabroad
and will access all health care privately.When pregnant,
she chooses a private Obstetrician and Midwife and
a private birth establishment. She will choose other
aspects of her maternity care privately, including ante-
natal classes, scans, blood tests, Doulas, Nannies and
Night Nannies. She is able to choose additional help at
home for domestic chores and to help with the new
baby. She will have a personal trainer. She may be from
another country, coming to her UK home for obstetric
care. She will buy premium products and services and
will choose designer maternity wear and baby clothes.
She will have several holidays a year, or will visit her
otherhomes,travellingfirstclass;shemayhaveaprivate
plane or helicopter.
Typical Reader: BETH
Bethcomesfromtheuppermiddleclassincomegroup
with a managerial position and whilst in the past she
may have used the NHS, she will now use her large
disposable income for access to additional products
and services for her pregnancy. She may have the
actual birth in a NHS hospital but will add on private
elements, such as a private room, private ante-natal
classes, scanning and testing. She will have domestic
help at home and may employ a Doula or additional
help once the baby arrives. She will have one main
holidayayearandweekendsaway,stayingatpremium
self-catering or three to five star hotels but will still
love looking for a bargain. She will drive a practical
but luxurious car and will have a large home with
contemporary décor. She will usually return to work
quite soon after the birth and will employ a Nanny.
Typical Reader: BELLA
Bella is a lawyer and her husband is in banking. She
has a large home in the Capital and a holiday home.
Her income allows her to make the choice to have her
baby privately, to take advantage of excellence of care
and the luxurious facilities of a private establishment.
Her ante-natal care will be private as will pregnancy
exercise classes and therapies such as hypnobirthing.
She will have a couple of holidays every year and
weekendsinherholidayhomeandwillhavedomestic
help. She and her partner have premium cars and
she will mix Designer and High Street brands. She
appreciates quality but wants value for money. She
travels First or Business Class and stays in five star
hotels. She may be a celebrity, from the world of
music, TV or football, who wants complete discretion
and assured privacy during pregnancy.
BUMPS, BIRTH & BEYOND
HOW TO ESTABLISH A
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New mum
masterclass
ALL TERRAIN PUSHCHAIRS AND
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WHAT TO DO WHEN BABY IS SICK
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BABY’S FUTURE HEALTH bRINGING BABY HOME: WHAT YOU NEED AND WHAT YOU DON’T
YOUR GUIDE
TO EFFORTLESS
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WHAT DO YOU
NEED AND WHAT
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BUMPS, BIRTH & BEYOND
New mum
masterclass
Your baby’s first
incredible year
WATCH ME
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3 Wheel Prams
and the best
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Off road
The best holidays
with your brand
new little person
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YOU
bEST BREAKS FOR BRAND NEW FAMILIES bELT UP: NEW CAR SEAT LAWS bEST SPA DESTINATIONS
bOOKS & APPS TO GET YOU READY bABY’S IMPORTANT PLACES bEACH BEAUTY bABYMOONSPlus
SummerEFFORTLESS
STYLE(with a bump!)
Nursery style and
baby fashion that’s
fashion forward
BANG ON TREND
6. ◗ Product appearance is more important
to AB mums than any other segment
◗ Baby and Nursery Equipment grew
2.2% reaching £782m in 2013
◗ Wheeled goods account for 29.4%
of the market at £230m in 2013
◗ Car seats have seen the strongest
growth at 18% between 2010 and
2013 (7% growth in 2013 alone)
◗ AB audience accounts for 19% of
the birth rate. 40% prefer to see items
before buying (especially buggys). 50%
look at online reviews prior to buying
◗ AB audience place the highest
importance on multi-purpose and
portable items.
◗ AB audience are most likely to
buy well known brands (34% rather
than only 22% of lower demographic
segments), showing the importance
of creating heavy brand presence
within the pregnancy life stage.
Source: Mintel – Nursery Equipment Report 2013
The Research
7. | A U T U M N 2 0 1 4 | B B A BY M A G A Z I N E . C O M
52
PREGNANCY HEALTH
CAESARIAN SECTIONS ARE THE SUBJECT OF HOT DEBATE.
BUT WHAT DO YOU NEED TO KNOW IN ADVANCE, WHETHER
YOU’VE PLANNED ONE OR NOT?
Radhika Holmström investigates
C-SECTIONSexplained
Nearly one in four women in
the UK delivers her baby by
Caesarean section but for a
lot of women it’s still off-
limits to discuss in advance.
Most classes hardly cover
sections, though they’re
so widespread. In fact, a
Caesarean is probably one of
the most emotive procedures
around. There’s still a
misconception that women
who opt for one – especially a
planned section - dodge the
experience of childbirth and
are ‘too posh to push’. That’s
even with guidelines from the
National Institute of Health
and Care Excellence that
now say that you’re able to
request one in advance.
Some of this stems from a
feeling that what’s ‘natural’
is better when it comes to
childbirth. After all, there’s
also a heated debate about
pain relief like epidurals, or
even gas and air; and that’s
not just because they may set
off a spiral of intervention.
Certainly, a straightforward
vaginal birth (with or without
pain relief) is the easiest to
recover from. In practice,
though, not everyone’s body
‘just knows what to do’ and
babies persist in being in
awkward positions, or take
too long to descend the birth
canal. Sometimes a C-section
is the best – or only – way of
bringing them out.
On the other hand, a
C-section is also major
surgery. It’s an operation
and a hospital stay which
may be straightforward, or
can become complicated:
however fabulous your
care, there’s always the risk
of an infection, or that you
won’t recover as quickly
as you expected. So there
are definitely arguments in
favour of avoiding one, if
you have the choice; there’s
a lot of concern, including
from consultants, that some
hospitals move to C-sections
more quickly than they
should.That choice may not
be up to you – or you may
LISA M OF
ELISABETH ARIN
PHOTOGRAPHY
MAELIN’S ROOM
Lisa sought to create a space
for her baby Maelin that was
sophisticated yet playful and
would be easy to update
as she gets older. Soft grey
walls and white furniture have
been accented with colourful
details through use of wall art
and accessories.
2
| S P R I N G 2 0 1 5 | B B A BY M A G A Z I N E . C O M
24
INTERIORS
From top left: BABY BOUDOIR PILLOW £25 Olli Ella (Nubie), WINDSOR ROCKER FROM £2,295 Katie Walker
(Heals), SCRATCH MAP £20 CALABASH TABLE LAMP AND SHADE £150 Oka, Urban Outfitters DISTRESSED
SUNBURST ROUND MIRROR £199 Marks and Spencer, WIRE BIN FROM £46 ferm LIVING (Lullabuy), SPARROW
COTBED £659 Oeuf NYC (Nubie), SMALL OVAL PICTURE FRAME £4.95 Sass & Belle
PHOTOGRAPHY:ELISABETHARINPHOTOGRAPHY
PHOTOGRAPHY:SHUTTERSTOCK
PHOTOGRAPHY:SHUTTERSTOCK
| S P R I N G 2 0 1 5 | B B A BY M A G A Z I N E . C O M| S P R I N G 2 0 1 5 | B B A BY M A G A Z I N E . C O M
6564
TRAVELTRAVEL
RELAXATION
8 hours to STUNNING SCENERY
ATLANTIC CANADA
A land of contrasts; majestic
mountains, sweeping coastlines, fine
dining and plenty to do
If you’ve discounted crossing the pond,
think again, as with flights to Eastern
Canada now taking just seven hours,
you can explore its stunning seascapes
quicker than you’d think possible. With
the stunning Prince Edward Island, Nova
Scotia and Newfoundland and Labrador
to explore, you could go whale watching
in the morning, kayaking and cycling in
the afternoon, try out a new links golf
course and then sample the wonderful
local cuisine including of course locally
caught sea food. There are many award-
winning chefs and restaurants in the area
and lots to do and see.
Where to stay: AROUND THE SEA,
PRINCE EDWARD ISLAND
Canada’s first rotating bed and breakfast
allows all guests to have an ocean view.
Explore the nearby National Park or
visit Cavendish – the setting for LM
Montgomery’s Anne of Green Gables.
Double rooms from £78 per night. A
minimum two night stay is required.
www.aroundthesea.ca
GETTING THERE
Flights take just seven hours from
Heathrow or Dublin with Canadian Affair,
Westjet or Air Canada. Fly direct to St.
John’s, Newfoundland or Labrador. You
can also fly from London or Glasgow to
Halifax and Nova Scotia with Canadian
Affair and Air Canada.
For more information about hotels, cabins
and bed and breakfast accomodation,
visit The Atlantic Canada Tourist office,
which brings together information on
tourism in New Brunswick, Newfoundland
and Labrador, Nova Scotia and Prince
Edward Island.
atlanticcanadaholiday.co.uk
CHOOSES FANTASTIC DESTINATIONS FOR NEW
FAMILIES THAT ALLOW YOU TO START RELAXING
SOONER THAN YOU’D THINK
If this is your first holiday with a new baby in tow, you’ll want
to make sure that the journey getting there is not too long.
Not only do babies have a habit of getting impatient with
check-ins and transfers, you may find that your own tolerance
and energy levels are lower now that you may not be sleeping
quite as well as you did before your little one came along!
has found four fantastic holiday destinations that can be
reached within just eight hours or less - so your holiday
will begin just that little bit sooner.
FIND SOME GREAT
PRODUCTS TO MAKE
TRAVEL WITH BABY
A BREEZE
bbabymagazine.co.uk
7hours
PHOTOGRAPHY:SHUTTERSTOCK
PHOTOGRAPHY:SMARTCELLS
| S P R I N G 2 0 1 5 | B B A BY M A G A Z I N E . C O M| S P R I N G 2 0 1 5 | B B A BY M A G A Z I N E . C O M
5352
BEAUTY BEAUTY
HORMONES WREAKING HAVOC? RE-STOCK
YOUR MAKE-UP BAG WITH SKIN SAVIOURS
Blossoming
EYES
If tiredness is taking its toll, look for a
new range of eye colours in flattering
shades of pinks, peaches and browns
that will take you effortlessly from day
to evening. Complementary tones
can be used individually or built up
to create a more dramatic look and
lightening golds and taupes can help
your eyes look wide awake. A good
palette of colours will mean that’s all
you need in your handbag.
SEE MORE GREAT
PRODUCTS ONLINE AT
bbabymagazine.co.uk
Being pregnant or a new mum is incredibly exciting - though it can
be a little tiring! But help is at hand, as you can swap to some new
products to help you manage the changes to your skin. Look for
nurturing, calming products to boost your skin’s peachy glow. And
while you’re at it, why not try some of the latest eye colours that offer
an instant, wide-awake look in minimal time.
SKIN
Surges in your hormones may cause your
skin to change when you’re pregnant
or a new mum. If you’ve previously had
dry skin, you may find it now gets greasy
and you might suddenly be attacked
by a crop of teenage-style spots. So it’s
time to swap your skin care products for
ones more suited to the new you. Look
for calming, moisturising products that
will give you that peachy glow!
KEVYN AUCOIN EYE SHADOW DUO £34
Space.NK, COUTURE PALETTE £42.50 Yves Saint
Laurent, LIGHTNESS OF BEING MINERALIZE
EYESHADOW £17 Mac, NAKED3 EYESHADOW
PALETTE £38 Urban Decay, SMALL ELEPHANT FACE
AND EYE COLOUR COLLECTION £25 Paul & Joe,
5 COULEURS EYESHADOW PALETTE £43 Dior
(Products available at Selfridges)
MÉTÉORITES BABY GLOW FOUNDATION
£35.50 Guerlain, RESTORATIVE FACIAL
CREAM 40ML £85.50 Sisley Paris, MOISTURE
SURGE CC CREAM SPF 30 40ML £28
Clinique, INSTANT SMOOTH PERFECTING
TOUCH CREAM 15ML £26 Clarins,
SKINFLASH RADIANCE BOOSTER PEN £27
Dior, TINTED MOISTURISER SPF 20 £34
Laura Mercier
ARTWORK:OBSESSIVISION
| A U T U M N 2 0 1 4 | B B A BY M A G A Z I N E . C O M
68
NEWBORN HEALTH
FORGET GCSES, A LEVELS AND DEGREES, YOUR BABY WILL BE EXPECTED
TO TAKE HER VERY FIRST TEST A COUPLE OF MINUTES AFTER BIRTH
Check me out!
THE FIRST FEW MINUTES
The first test, the Apgar, is taken at one
and five minutes after birth. Designed
by doctor Virginia Apgar in 1952, it’s
an easy way for doctors to assess your
baby’s health. It looks at Appearance,
Pulse, Grimace, Activity and Respiration
and your baby can score a maximum of
ten points. For example, appearance
looks at skin colour to rule out circulation
problems. The scores don’t usually mean
long-term problems and by five minutes,
most babies get a score of nine.
ONE HOUR
Once you have had a cuddle with your
newborn, your midwife will weigh her,
measure her head circumference and
check her temperature. This will be
recorded in her child health record,
which you’ll take to all future check-ups.
WITHIN 72 HOURS OF THE BIRTH
The next thing is a complete check-
up, performed by a Paediatrician or a
midwife with specialist training.
◗ Head. A squashed and misshapen
head is common in a newborn; the
bones haven’t fused, allowing it to
squeeze through the birth canal. If baby
was born using forceps, there may be
bruises but they will soon clear up.
◗ Eyes. Your doctor will shine a light
to check for a red reflex and may also
perform a simple hearing test.
◗ Reflex. The doctor pops his finger into
baby’s mouth to check the suckling reflex
is strong and to rule out cleft palate or
tongue-tie. Both of these can interfere
with breastfeeding.
◗ Heart. This is checked with a
stethoscope. Some difficulties are
common in the early days and soon right
themselves without treatment.
◗ Lungs. They are checked to make sure
they are clear of fluid and there’s good
air flow into both lungs.
◗ Genitals. They are examined for
abnormalities. Your baby was exposed to
your hormones in the womb, so genitals
may be swollen and dark and baby may
have swollen breasts - even if it’s a boy!
A girl may have a little discharge from
the vagina for a few weeks. Boys are
checked for undescended testicals and
that the penis is properly formed. The
anus is also checked.
◗ Skin. They look for birthmarks and
blemishes; some of these don’t appear
immediately and disappear later.
◗ Fingers and toes. These are counted
and webbing checked. Palms should
have two creases– a single one can be
associated with Down’s Syndrome. Feet
are checked for talipes or club foot.
◗ Spine. Assessed for straightness and to
rule out spinabifida, when the spinal cord
is not properly formed. A deep dimple
at the spine’s base may mean problems
such as incontinence and weakness.
◗ Hips. They are moved gently to check
that joints are working well. If they are
‘clicky’ or not well formed, treatment
may be necessary.
◗ Reflexes. The doctor will assess
rooting, grasping and sucking and the
Moro or ‘startling’ reflex.
FIRST BLOOD TEST
Five to eight days after the birth, your
midwife will take a tiny amount of blood
from a heel prick. This checks
◗ Phenylketonuria (PKU), an enzyme
deficiency.
◗ A problem with the lungs and digestive
system called Cystic fibrosis.
◗ A condition called MCADD which
affects conversion of fat to energy (rare).
◗ The blood disorder, sickle cell disease.
◗ A deficiency in thyroid production.
◗ Rare metabolic disorder
Homocystinuria.
◗ The conditions Maple syrup urine
disease, isovaleric acidaemia and
glutaric aciduria type 1, problems
where the body can’t process proteins.
All the physical checks are repeated at
various stages later on but if you have
any questions or concerns, talk to your
midwife or doctor.
| A U T U M N 2 0 1 4 | B B A BY M A G A Z I N E . C O M
3
EDITOR’S LETTER
MORE TO READ,
SEE AND BUY AT
bbabymagazine.co.uk
Welcome
When choosing to have your birth, your antenatal
appointments or any other aspect of your pregnancy
privately, you have a lot of choices to make.
Finding just the right team to help you have a
comfortable, positive pregnancy, the birth you want
and your concerns about your new baby addressed are
all-important. And though you’re becoming a parent,
you can still create the home and lifestyle you love – now
with a brand new little person in tow!
That’s why covers not only all aspects of your
pregnancy, birth and your newborn but also shows you
how to create the perfect nursery, where to holiday
before and after the birth, how to access help with child
care and how to spend time on yourself.
When you have read this magazine, why not head
to the website to see what else there is to offer. We
have the best product reviews so that you can choose
items for your baby with confidence, plus lots of useful
information from fertility to the latest news on childbirth.
Above all, enjoy your new baby!
to the very first issue of , your magazine
for Bumps, Birth and Beyond.
Adorable!DEER FOX BUNNY ACRYLIC MOBILE, $39, TRENDYPEAS.COM
#BBabyMag
facebook.com/BBabyMagazine
| S U M M E R 2 0 1 5 | B B A BY M A G A Z I N E . C O M
15
FASHION
YOURSummer
NURSING DRESS EDIT
Clockwise from top left: DARCY - GREY CHAIN £275 Madderson London, SLEEVELESS LUCIDA
LEOPARD PRINT DRESS £305 Equipment (Nine In The Mirror), PATTERNED MATERNITY &
NURSING DRESS £35 Jojo Maman Bébé, WOVEN NURSING DRESS £40 Mamalicious, COTTON
MAXI SHIRT DRESS £350 Richard Nicoll (Nine In The Mirror), BLOCK PRINT DRESS £79 Queen
Mum (Lulibelle.co.uk), SPRING SMOCKED DRESS £55 Frugi, YOLAND MARY PEACH PEARL
NURSING DRESS £48 yummymummymaternity.co.uk, LORDA BELTED SHIRT DRESS £920 Mary
Katrantzou (Nine In The Mirror), PLEATED FRONT MAXI DRESS £55 Bibee Maternity
Bra match: MADELINE
MATERNITY BRA £40
Heidi Klum Intimates
Bra match: CUPCAKE
UNDERWIRED BRA
£35 Amoralia
Best bra match:
POPPY NURSING BRA
£30 Royce
Bra match: LACE
WIRELESS MATERNITY
BRA £40 Elle
Macpherson Intimates
Bbra match: SMOOTH
TACTEL® AND JERSEY
NURSING BRA £45
Bodas
Bra match: SECOND
SKIN ORGANIC BRA
£35 Amoralia
Bra match: REILLEY
ADORING MATERNITY
BRA £65 Stella
McCartney Lingerie
Bra match: NUDE
ROCK CANDY
SEAMLESS BRA £34.90
Cake Lingerie
Bra match: SPOTTED
NON-WIRED NURSING
BRA £29.50 2 PAIR
PACK M&S Collection
Bra match: NEVER SAY
NEVER MATERNITY
MOMMIE SOFT BRA
£50 Cosabella
(and bras to match)
| A U T U M N 2 0 1 4 | B B A BY M A G A Z I N E . C O M
74
BUGGY BUYS
| A U T U M N 2 0 1 4 | B B A BY M A G A Z I N E . C O M
75
BUGGY BUYS
JOOLZ DAY SENSE £849
Summary: The award winning Day Sense
fabrics are organic cotton; its compact
fold means it fits into most car boots
◗ Uses Maxi Cosi CabrioFix and Pebble
seats and also the Cybex Aton
◗ High seat means no bending over -
saves backache
◗ Adjustable handlebar and footrest
◗ All-round suspension for bumpy terrain
◗ Carrycot good for overnight sleeping
BABYSTYLE OYSTER MAX £429
Summary: A sturdy pushchair, this
Oyster Max converts to a tandem and
works for twins, as two carrycots fit on
the frame. Narrow enough to glide easily
through doorways and shopping aisles.
◗ Takes several car seat brands
◗ Amazing 25 configurations for seats,
car seats and carrycots
◗ Eight gorgeous colour options
◗ Deceptively compact fold and good
suspension
◗ Vast range of accessories available
JANÉ EPIC £649
Summary: Sporty looks, light and
compact build, pushes like a dream
thanks to its incredible suspension
◗ Compatible with Matrix Light 2
combined car seat/carryco
◗ Seat has high position, perfect for cafes
◗ Easy to click on seats, car seat and carrycot
◗ Easy to steer; puncture proof wheels
◗ Adjustable handlebar so different
height family members comfortable
PHIL AND TEDS SMART LUX £349
Summary: A nippy and flexible model,
light and narrow (55cm) so ideal for shops,
cafés and urban living
◗ Takes the Maxi-Cosi Pebble or
Cabriofix car seats
◗ Handles different terrains well
◗ Roomy carrycot for larger babies
◗ Easy to fold, locks automatically
◗ Seat converts to newborn bassinet
STOKKE CRUSI £879
Summary: Expensive yet streamlined
pushchair, with strong, light chassis and
high seat position to help your back
◗ Can use Stokke Izi Go car seat
◗ Plush carrycot has own mosquito net
◗ Converts to tandem with sibling seat
◗ Soft suspension on all
◗ Folds flat and wheels are removable
SILVER CROSS SLEEPOVER £675
Summary: Combining classic looks with
practicality, it’s a head turner that comes
in three luxurious colourways
◗ Takes car seat to form a travel system
◗ Mattress good for overnight sleeping
◗ Puncture resistant pneumatic wheels
◗ Seat faces the front or back
◗ Super roomy shopping basket
Three’s
company
FEATURESFEATURESFEATURESFEATURES
FEATURESFEATURES
IS IT A PUSHCHAIR,
A PRAM OR A TRAVEL
SYSTEM? ACTUALLY, IT’S
ALL THREE...
SARAH LAFARGE MEETS
THE BEST THREE-IN-ONES
ON THE MARKET
SNOW JOKING
If you’re heading to more
extreme climates, look for
a pushchair with chunky,
puncture-proof wheels,
good suspension, a great
cosytoes and a well fitting
raincover too
Choose bold florals, hawaiian prints and exotic animals and fruits for a fun filled holiday look
| S U M M E R 2 0 1 5 | B B A BY M A G A Z I N E . C O M
46
FASHION
Top row: ROMPER £20 Ted Baker Baby (Debenhams), TOWELLING COVER UP £20 Monsoon, SWIM ROMPER £55 Stella McCartney Kids, BLUE
FLORAL PRINT TROUSERS £36 Guess (childsplayclothing) Middle row: FLAMINGO DRESS £14 River Island Mini, BOWMAN ESPADRILLES £40
Ralph Lauren, FLORAL BODYSUIT £18 Ted Baker at Debenhams, HAWAIIAN SHIRT £10 River Island Mini Bottom row: FLAMINGO TRUNKS £27
Trotters, PLAYSUIT £16 Monsoon, POLO SHIRT £18 Mamas & Papas, PINEAPPLE ROMPER £59 Paul Smith Jnr (Smallable)
TOTALLY TROPICAL
EXPERT EDITORIAL CONTENT INFORMS
AND EDUCATES MUMS-TO-BE
The respected, experienced editorial team
at offers mums-to-be and new mums a
comprehensive guide to their pregnancy,
birth and beyond with a mixture of features
on health, wellbeing, products and lifestyle.
Each issue contains:
◗ Pregnancy health
◗ Ask the midwife
◗ Baby health and development
◗ Maternity news
◗ Time for me
◗ Travel with baby and Babymoons
◗ Product features, with the best new
baby products on the market
◗ Health and beauty
◗ Baby fashion
◗ Maternity wear
◗ Interior design for the nursery
◗ New mum masterclass
◗ Gifts and keepsakes
◗ Books, DVD and app reviews
Quality time with
8. RADHIKA
HOLMSTROM
An Oxford garduate with
a strong background
in health journalism,
Radhika has written
extensively for many
consumer and specialist
magazines on subjects
as diverse as identity
theft and asylum seakers’
rights. Whilst she focuses
on health, parenting and
learning issues, she has
also written widely on
environmental and ethical
issues. She is a visiting
lecturer at Middlesex and
Goldsmith’s Universities,
lecturing to students on
journalism and feature-
writing.
LIAT HUGHES
JOSHI
Liat is a well known
name in the parenting
world, author of books
including ‘New Old-
fashioned Parenting’ and
‘How to Unplug Your
Child’ (Summersdale)
and Raising Children: The
Primary Years (Pearson).
She has contributed
to man national and
international publications
ranging from The
Daily Telegraph, The
Sunday Times and The
Independent on Sunday
to leading magazines
and websites. She is a
columnist and feature
writer for Parentdish.
SALLY J. HALL
Sally has been an expert
in the baby market
for years and has an
unrivalled knowledge
of the baby industry
and nursery products.
She has worked for
most of the UK’s major
parenting titles including
Emma’s Diary, Mother
and Baby, Pregnancy
and Birth, Bounty and
Boots. She has written
for UK daily and Sunday
newspapers including
The Independent and is
the author of Eco Baby, A
Guide to Green Parenting
and several chapters of
Watch My Baby Grow
(Dorling Kindersley).
Biscuit I love:
Dutch Speculaas; spicy &
warming with espresso
Biscuit I love:
Custard cream - great tea
dunkers and very moreish
Biscuit I love:
Chocolate stem ginger;
because, who wouldn’t?
Biscuit I love:
Bourbon cream; you can
pull it apart to make it last
Biscuit I love:
Garibaldi; well, it’s one of
my five a day, isn’t it?
Biscuit I love:
HobNobs; Meltingly
fabulous in any situation
RUTH ELLIS
With 12 years’ experience
in the consumer
publishing industry,
particularly within the
parenting market, Ruth
has designed numerous
magazines and websites
for many prestigious
titles, including Mother
and Baby and Boots
Health and Beauty. Her
unique style, flair and eye
for design has made her
one of the most sought-
after designers in the
industry and having her
daughter Elsie last year
has given her a personal
as well as a professional
interest in the baby
market.
SARAH LAFARGE
Sarah has worked in
magazine publishing for
17 years. Her background
in fashion writing led to a
well-respected career as
a fashion stylist for some
of the UK’s top titles but
after the birth of her
second child, she entered
the parenting world.
Sarah is well known as a
former Shopping Editor
for Mother & Baby, where
she covered all aspects
of fashion, interiors,
baby products and
testings. She is extremely
knowledgeable on all
baby products and is
incredibly well respected
in the nursery industry.
SARAH
WILKINSON
Sarah has been immersed
in Baby Media for
over 12 years, with
experience across over 13
communication platforms.
Sarah relishes learning
your brand’s objectives
then combines research,
industry & B knowledge
to generate successful
media campaigns. If
you are interested in
marketing and advertising
opportunities with B, give
Sarah a call. Adept at
managing client relations,
Sarah will ensure you get
the best value and work
with us on a continuing
basis.
b
EDITORIALDIRECTOR
bDESIGNDIRECTOR
b
HEALTHANDPREGNANCY
b
CONTRIBUTINGEDITOR
b
SHOPPINGEDITOR
b
COMMERCIALDIRECTOR
The team
9. KEEPING THE READER INFORMED
When women receive their copy of
at their private maternity establishment,
they are given several prompts to visit
our website. Invitations to read more on
a particular subject are joined by
competitions and give-aways to bring
the reader to our informative,
exciting website where we
showcase the very latest in
maternal and baby health news,
new product launches and offers.
The website also contains the
comprehensive product reviews
section. In addition, women are
engaged with and informed via
our lively social media channels.
Facebook is the place where
we share new products, items from
complementary companies and
showcase new features which
appear on the website.
Twitter is used to promote
competitions and inform about
specific topics.
Online
bbabymagazine.co.uk
@BBabyMag BBabyMagazine
Hauck @HauckForKids Aug 25
We are delighted to announce BBaby Magazine will
soon be reviewing our Malibu XL All in One and we
cannot wait to read the reviews @BBabyMag
10. AD SIZE RATE (1 ISSUE) RATE (4 ISSUES)
Outside Back Cover £3,250 £2,925
Inside Front Cover £2,600 £2,275
Inside Back Cover £2,250 £1,875
Double Page Spread £3,575 £3,250
First Right Hand Page £2,600 £2,275
Full page £1,950 £1,625
Half Page full bleed £1,100 £900
Half Page inset £975 £780
Quarter page £520 £455
Eighth page £275 £260
DPS WITH BLEED 466 X 306MM
DPS TRIM 460 X 300MM
FULL PAGE WITH BLEED 236 X 306MM
FULL PAGE TRIM 230 X 300MM
FULL PAGE TYPE AREA 210 X 280MM
HALF VERTICAL FULL BLEED
306 X 116MM (300MM X 113MM TRIM)
HALF HORIZONTAL FULL BLEED
236 X 151MM (230 X 145MM TRIM)
HALF PAGE VERTICAL 102 X 280MM
HALF PAGE HORIZONTAL 210 X 138MM
QUARTER PAGE 102 X 132MM
EIGHTH PAGE 102 X 64MM
FP
DPS
HV
HH
HV
EP QP
HH
Advertising rates Specifications
11. For editorial enquiries
Sally J Hall
info@bbabymagazine.co.uk
T: 0208 340 2212 M: 07790 992797
For advertising opportunities
Sarah Wilkinson
sarah@bbabymagazine.co.uk
M: 07779 639382
bbabymagazine.co.uk @BBabyMag BBabyMagazine
Contact
