We asked you to get behind our first ever National
Infertility Awareness Week – and you did – in your
The response was amazing - you pulled out all the
stops and made it a week to remember. We have so far
raised over £10,000 which is an incredible amount in
such a short time.
It went so well that we are making this an annual
event, so save the dates for the next one now:
27th October –
2nd November 2014
It’s YOUR week so make sure
you save the dates now and
start thinking about how YOU
can get involved next time.
Because we can’t do it
without your support.
Great Cake Bake Challenge
The clinics did us proud. There are simply too
many to mention by name, but everyone who took up
our Great Cake Bake Challenge got involved and did
their bit. We had bake-offs galore and cake sales,
creating some amazing cakes along the way.
CRM CARE, London: the Embryo
CRM CARE London pledged their support by
donating £5 for each embryo created in their
new laboratory during awareness week.
Mr Robert Forman, medical director, said:
“National Infertility Awareness Week helped us all to
focus on the issues facing couples who simply want to
have a child. Our embryologists are supporting the
cause and every embryo created in our new laboratory
during this special week generated a £5 donation to
I N UK.”
We love this initiative and would like more clinics
to adopt the Embryo Challenge in 2014.
Corporates and Organisations
Our corporate partners all got behind the awareness
week, right across the globe. Auxogyn had a Halloween
cake bake in California and Merck Serono had an
Afternoon Tea at their head office in London.
Ferring Pharmaceutical reps wore National Infertility
Awareness Week polo shirts during their working week
and in Scotland their rep Alan Doyle, together with the
staff at Glasgow Royal Infirmary, had a cake bake.
Many other organisations held fundraisers for us,
including Lewis Fertility Testing who held a Tea on the
Terrace in Belfast, and all we can say is another huge
thank you to everyone who supported us.
Baking for Baby Challenge
Clare Bremner gathered over 100 cake bakers and
suppliers for a Baking for Baby challenge which gave us
a huge boost.
Great Cake Bake Cake Book
We have put the gorgeous cakes together in a virtual
cake book you can see on our Facebook page:
14 I N UK Winter 2014
Our Great Cake
Congratulations to Deborah Sloan, Infertility Counsellor for The Agora Clinic, Brighton & Hove,
who is the winner of our Great Cake Bake competition and wins spa vouchers kindly donated by
spabreaks.com - well done Deborah, and of course well done and thank you to everyone who
supported the Great Cake Bake!
Don’t forget – you can see all the cakes in our Great Cake Bake Cake Book at:
Glasgow Royal Infirmary
Thank You : £10,000
Olympian Sharron Davies and author Kitty
Dimbleby both stepped up, spoke out and helped
generate publicity for us – brilliant!
Sharron spoke about
her own ‘private hell’ of
“It’s a private hell for
most of us who want to
start a family and can’t!
It’s not something you can
chat about like you do a
cold or a broken arm, so
people often suffer in
silence which makes it
even harder to deal with. I believe it’s no different, if
‘those parts’ don’t work, than any other part of our
bodies, so why shouldn’t someone be entitled to help
to fix them?
“But it’s a hard battle with huge emotional con-
sequences either way and often not really understood
fully unless you have gone through it. I have and I
wouldn’t wish it on anyone. But there are some
amazing organisations out there that offer help to
make dealing with it just a little bit easier.”
Kitty Dimbleby was born with a condition called
Hirschsprung’s Disease, which resulted in years of ill
health and many operations. She was
told just aged 16 that she may never
have children. Now after IVF
treatment, she is the mother to a
year old little girl, Chloe.
She says: “Only women
who have been through
infertility can really under-
stand the loss you feel each
month when your period
comes, the physical pain of
longing when you see a small
baby and the guilt as
friends tell you their good
news. All you can think
is, ‘I want it to be me.’
Those who see IVF as a
luxury have never experi-
enced the pain of not being
able to have a child, in my
case by far the worst side
effect of my poor health.”
What the media said:
We made headlines across the
country, from the Herald to the
Huffington Post; we were
featured on ‘Loose Women’ and
‘This Morning’ and many regionals
and radio programmes.
This Morning: As part of National
Infertility Awareness Week, ‘This
Morning’ is talking to couples who have
struggled to conceive. Today we meet Anna and
Thom Jones, who after two-and-a-half years of
trying for a baby, have had no luck.
ITV: Today marks the start of National Infertility
Awareness Week which looks to highlight the struggles
of couples trying to conceive across our region.
Huffington Post UK: For National Infertility Aware-
ness Week (28 October – 3 November 2013), we’ve
pulled together a series of videos to discuss causes,
symptoms and possible options.
Manchester Evening News: As National Infertility
Awareness Week approaches, one woman talks
frankly to Lisa Salmon about the heartache and
eventual joy of her IVF experience.
Winter 2014 I N UK 15