AWS Summit - Brisbane 2014 - Keynote


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AWS Summit 2014 Brisbane

Opening Keynote by Ed Lenta, Head of Amazon Web Services ANZ

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AWS Summit - Brisbane 2014 - Keynote

  1. 1. © 2014, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of, Inc. Ed Lenta Managing Director, Australia & New Zealand Amazon Web Services
  2. 2. Startups on AWS
  3. 3. Enterprises on AWS
  4. 4. Public Sector on AWS
  5. 5. System Integrators on AWS
  6. 6. ISVs on AWS
  7. 7. Infrastructure-as-a-service Magic Quadrant 2014 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  8. 8. “Increasingly, organizations are asking what can’t go to the cloud, rather than what can…” “[Enterprise customers are] skipping the years of early getting-their- feet-wet, and immediately jumping in with more significant projects, with more ambitious goals…” “As 2014 dawns, we’re moving into an era of truly mainstream adoption of cloud…”
  9. 9. Why are companies adopting cloud computing and AWS so quickly?!
  10. 10. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
  11. 11. Storage Photos Music Hotels
  12. 12. Old World: Infrastructure in weeks Enterprises Can’t Afford to Be Slow
  13. 13. “Want to increase innovation? " Lower the cost of failure"! Joi Ito, Director MIT Media Lab
  14. 14. A Culture of Innovation: Experiment Often & Fail Without Risk
  15. 15. Iain Rouse Director, Research & Development Technology One
  16. 16. §  Largest publicly listed software company in Australia §  We develop, implement and sell enterprise software in 7 key vertical markets §  Continuously profitable for 22 years §  900 people in 14 offices around the world §  R&D team of 300 people, right here in Brisbane About TechnologyOne
  17. 17. 1.  Moving our entire business to the cloud •  Spotlight on R&D 2.  Enterprise App Store 3.  TechnologyOne Cloud Our Story in three parts
  18. 18. 1. R&D BC (Before Cloud) §  1,400 virtual machines §  200 VMs with no identified/remembered use §  Custom built data centre §  Disaster recovery linked via dark fibre - on 24/7 §  Hundreds of build servers that were 80% idle on average Today §  125 instances scaling to 500 each day §  Everything linked to just in time §  Time of day, day of week processing §  1 build controller that elastically scales on demand
  19. 19. 2. Enterprise App Store Goals §  Kill off DVD snail mail §  Simplify software delivery §  Reimagine the delivery of help §  Deliver enterprise software in smaller components (Apps) Today §  Deeply integrated with our build systems §  In app video to guide users, simple interactive help is just a click away §  Global software delivery and incredibly fast downloads using CloudFront §  Simple upgrades for customers
  20. 20. Goals §  Plan for massive scale §  Automation as a key goal §  Better disaster avoidance and continuity than possible on premise §  Make it SaaS §  10x faster than on premise TechnologyOne Cloud
  21. 21. Amazon EC2 Amazon WorkSpaces Amazon Route 53 Elastic Load Balancing AWS Direct Connect Amazon VPC Amazon S3 Amazon Glacier CloudFront DynamoDB Amazon RDS Amazon Redshift Elastic Beanstalk AWS CloudFormation CloudWatch AWS CloudTrail IAM Amazon SES Amazon SNS Amazon SQS Auto Scaling Amazon EBS
  22. 22. AWS Services Enterprise Software Amazon EC2 Amazon WorkSpaces Amazon Route 53 Elastic Load Balancing AWS Direct Connect Amazon VPC Amazon S3 Amazon Glacier CloudFront DynamoDB Amazon RDS Amazon Redshift Elastic Beanstalk AWS CloudForma tion CloudWatch AWS CloudTrail IAM Amazon SES Amazon SNS Amazon SQS Auto Scaling Amazon EBS Automation Self Service Multi Tenancy Control Plane Elasticity Cloud Platform 100% browser delivery
  23. 23. Today §  Active/Active Architecture §  Sophisticated automation §  Self healing operations §  Incredible performance §  Multiple countries §  Ready for smart mobile devices TechnologyOne Cloud
  24. 24. © 2014, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of, Inc.
  25. 25. A broad and deep platform helps customers" build sophisticated, scalable applications! #2: Platform Breadth
  26. 26. 10 regions 26 availability zones 52 edge locations It’s Not Just Having Services in a Couple of Regions
  27. 27. Foundation! Services! Compute! (VMs, Auto-scaling and Load Balancing)! Storage! (Object, Block and Archive)! Security & Access Control! Networking! Infrastructure! Regions! CDN Points of Presence!Availability Zones! Enterprise! Applications! Virtual Desktops Collaboration and Sharing! Platform! Services! Databases! Caching! Relational! No SQL! Analytics! Hadoop! Real-time! Data Workflows! Data Warehouse! App Services! Queuing! Orchestration! App Streaming! Transcoding! Email! Search! Deployment & Management! Containers! Dev/ops Tools! Resource Templates! Usage Tracking! Monitoring and Logs! Mobile Services! Identity! Sync! Mobile Analytics! Notifications!
  28. 28. Unmatched platform and geographic breadth Speed to deployment + Analytics Management & Administration Networking Regions Availability Zones Content Delivery POPs Support Certification Training Professional Services Storage Compute Databases Application Services Containers & Deployment (PaaS) Ecosystem Technology Partners Consulting Partners AWS Marketplace Combine platform agility with global scale
  29. 29. Damien King Chief Technical Officer Guvera
  30. 30. HOW DO WE COMPETE?" •  Competing in a Global crowded market place! •  Startup with limited resource! •  Build a global enterprise platform to support millions of users!
  31. 31. LIFE BEFORE AMAZON" •  2 Full Racks of Dedicated Hosting! •  2 Main Web tiers! •  30 Application tiers! •  Terabytes of storage ! THE ISSUES! ! •  Time Zone difference ! •  Delay for new hardware ! •  Poor support!
  32. 32. WHY AMAZON?" •  Need to focus on our products and our proposition – in the business of music no hardware! •  Need Agility and Flexibility for delivery and operations! ! •  Need a high resilience global ! platform! •  Innovate faster than our ! competitors – give developers! the tools and services they need! •  Amazon Partner support - ITOC! COST SAVINGS OF OVER 70%"
  33. 33. BEFORE" AFTER"
  34. 34. The Guvera Platform has now scaled to have over 1 Million registered users in 9 countries across 4 availability zones! GLOBAL ROLLOUT"BEFORE" AFTER – GUVERA GOES GLOBAL"
  35. 35. DEVELOPERS, DEVELOPERS " • Full IAM access accounts, integrate continuous integration! • Innovation servers and platform playground! • No cost, no risk to production! • They do it themselves with full autonomy! • Tiny cost and easy to get them up and running! !
  37. 37. © 2014, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of, Inc.
  38. 38. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  39. 39. AWS Rapid Pace of Innovation! 2009! Amazon RDS! Amazon VPC! Auto Scaling! Elastic Load! ! Balancing! +48! 2010! Amazon SNS! AWS Identity ! ! & Access ! ! Management! Amazon Route 53! +61! 2011! Amazon ! ! ElastiCache! Amazon SES! AWS ! ! CloudFormation! AWS Direct ! ! Connect! AWS Elastic ! ! Beanstalk! GovCloud! +82! Amazon ! ! CloudTrail! Amazon ! ! CloudHSM! Amazon ! ! WorkSpaces! Amazon Kinesis! Amazon Elastic! ! Transcoder! Amazon ! ! AppStream! AWS OpsWorks! +280! 2013! Amazon SWF! Amazon Redshift! Amazon Glacier! Amazon ! ! Dynamo DB! Amazon ! ! CloudSearch! AWS Storage! ! Gateway! AWS Data ! ! Pipeline! +159! 2012! Since inception AWS has:! ! •  Released 927 new services and features ! •  Introduced over 35 major new services! ! ! 2008! +24! Amazon EBS! Amazon! ! CloudFront! +270! 2014! Amazon Cognito! Amazon Zocalo! Amazon Mobile! ! Analytics! *as of July 31, 2014
  40. 40. March 2014! June 2014! Feb 2014! May 2014! Jan 2014! April 2014! July 2014! 33! 270! New features in ! 2014 so far including…! 29! 35! Amazon AppStream available to all customers! !!March 12, 2014! Amazon WorkSpaces available to all customers! !!March 26, 2014! 34! 57! Introduced Amazon Zocalo!!!!!!!!!!!July 10, 2014! *as of July 12, 2014 38! 44! Introduced T2, the New Low-Cost, General Purpose Instance Type for Amazon EC2!!!!!!!!!!!July 1, 2014! Introduced Amazon Mobile Analytics!!!!!!!!!!!July 10, 2014! …!
  41. 41. 72 new features since Feb 2013 IAM Redshift Elastic Map Reduce Data Pipeline Route 53 CloudFront CloudFormation Elastic Load Balancer EC2 S3 EBS DynamoDB Broad Features and Functionality for Each Service AppStream Kinesis Regional expansion to US West (Oregon) Support for temporary credentials when loading data from Amazon S3 Regional expansion to EU West (Dublin) SOC1/2/3 Compliance certification Ability to UNLOAD encrypted files in parallel to Amazon S3 Regional expansion to Asia Pacific (Tokyo) Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC Enable logging of UNLOAD statements New built-in function to compute the SHA1 hash of a value Added support for UTF-8 characters up to 4 bytes in size Ability to share snapshots between accounts to simplify manageability. Support for statement timeouts to automatically terminate queries that exceeded allotted execution time Added support for timezone conversion in SQL Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion Simplified ingestion by automatically detecting date and time formats. Added support for automatic query timeouts to workload management queues. Enabled the use of wildcards when assigning queries to workload management queues. New built-in function to enable customers to calculate the CRC32 checksum of a value Console improvements to show progress bars for backup and restore operations. Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which resources. Obtained PCI compliance Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction Added support for POSIX regex expressions when using SIMILAR to in SQL queries Added Cursor support to enable extraction of large data sets over ODBC connections Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier Added system tables to enable logging of database activity for auditing Regional expansion to Asia Pacific (Singapore, Sydney) Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or Amazon CloudHSM Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, management, configuration and security. Integration with Canal to enable streaming data ingestion Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that supports SSH access and script execution Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake schemas Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for control plane events
  42. 42. Epic" Collaboration + = Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Small, “Two Pizza” Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback
  43. 43. On-premises infrastructure Upgrades are your responsibility Upgrades happen automatically Every New Feature and Service Arrives Ready to Use ElastiCache Support for Redis 2.8
  44. 44. Amazon WorkSpaces! Delivering on the promise of desktop virtualization Infrastructure & admin tools End user desktop and mobile apps Most successful preview, ever
  45. 45. Amazon Zocalo! Easy Sharing! Simple document feedback! Access from any device! Integrate your corporate directory! Secure! Low cost!
  46. 46. Amazon Mobile Analytics! Fast: get your data within an hour! ! Automatic MAU, DAU, session and retention reports! ! Design and track custom app events! ! Data is not mined or sold by Amazon!
  47. 47. Introducing Logs for CloudWatch! Automatic log aggregation and monitoring! ! Install a small foot print daemon for all logs! ! Use the same tool for infrastructure and application metrics and reporting! ! Exception handling and notifications!
  48. 48. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand! Reserved! Spot 3 Save more money as you grow bigger Tiered pricing! Volume discounts! Custom pricing 4 Economies-of-scale provide lower costs than companies can do on their own 2 45 price reductions since 2006! #4: Cost Savings and Flexibility
  49. 49. “Without AWS we would have needed to raise $7.1M to launch instead of $1.8M” “Migrating data centers to AWS contributes to a global savings of $100M in infrastructure costs” “We've halved storage costs. We're looking forward to saving hundreds of millions of dollars”
  50. 50. How are enterprises thinking about and using the cloud in 2014?!
  51. 51. Paul Young CIO Ausenco
  52. 52. © 2014, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of, Inc.
  53. 53. 70% reduction in" operational costs #1: Development and Testing Do more dev and test work, faster  Banking Systems &, Management Tools SAP Reduced dev and test environment costs Oracle
  54. 54. #2: New Workloads Product prototyping 
 Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile games Mobile music discovery
  55. 55. #3: Supplement Existing Workloads with the Cloud! Reduced incoming Internet traffic into NAB’s data centres by 90%. Web Hosting Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing
  56. 56. #4: Supplement Workloads with Existing! On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  57. 57. #5: Migrating Existing Applications! Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  58. 58. #6: Data Center Migration! From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
  59. 59. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things…! operating data centers is not one of those things” Hosting all core systems, SAP, Hyperion, Active Directory and SharePoint! 2000 applications migrating ! to AWS in 18 months
  60. 60. Let’s talk about ‘private clouds’…!
  61. 61. 92% of private clouds are still falling short of the core requirements: self-service, full automation, tracking and monitoring. September 2013 Survey
  62. 62. What are customers really looking for? Meet regulatory requirements Build compliant environments Adhere to existing internal policies Deploy in a familiar environment
  63. 63. The Good News Is That You Can Get All of This in the Cloud! Private network Private compute Private storage Private key management Governance
  64. 64. Which Is the Better Path?! Spend millions to create a circa-2010 AWS clone that is largely frozen in time Satisfy your isolation requirements No upfront costs Continued benefit of economies of scale 100s of new features & services every year
  65. 65. Integration with On-premises Resources! Integrated networking Integrated access control Integrated cloud backups Single pane of glass # # Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway
  66. 66. Customer obsession 1 Invention 2 Long-term orientation 3 Some final thoughts about Amazon…
  67. 67. Enjoy the rest of today’s event Thank You
  68. 68. © 2014, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of, Inc.