By Ariane Delalande and Charlotte Geoffray. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

1. ACCESS TO ENERGY
Awango by Total
November 2016

2. Access to Energy
 1.3 billion people do not have access to electricity
 2.7 billion people do not have access to clean cooking solutions
Map – IFC - Crédits photo : HO/AFP

3. Awango by Total, a business response to a social issue
2. Supply chain and logistics
4. Last Mile distribution
3. Training & responsible marketing
5. Financing solutions
7. Customer feedback &
field surveys
6. After-sales service & recycling
8. Reinvestment 1. Design & sourcing of quality
solar products
 Affordable, reliable, sustainable and modern energy for all

4. The solar offer
Lighting
Lighting + charging
KEY CRITERIA
 In a box
 Plug & play
 Efficient
 Mobile
 Robust
• 1 to 4 lamps
• USB plug for small devices:
radio, cell phones, …
• 2 to 4 lamps
• 12V for bigger devices :
TV, fan, …
Modular kits
Mini kits

5. Clean cookstoves
 Build the customer journey & promote new markets

6. New distribution models

7. M
 Awango by Total is active in 36 countries
and 40 by the end of 2016
Deployement

8. 9 million people impacted
HEALTH & SAFETY EDUCATION ECONOMICS
WOMEN
EMPOWERMENT
SATISFACTIONENVIRONMENT
• Savings
• Additional
revenues
• …
• 85% of users
say that their solar
lamps have
improved
their daily life
a lot
• C0² emissions
• Recycling
•…
* Based on the sales of 1,8 million lamps from 2011 to 2016

9. Partnership: a key success factor
Central procurement
Total Access To
Energy
Network Last Mile
Independent
resellers
Young Solar
resellers
(stations staff)
Institutional
partners
(cooperatives,NGO,
MicroFinance…)
BtoB clients
(plantations,
mines,…)
Service
stations
LPG
resellers
Solar Liaison
Officers
(EP)
60% of sales
Affiliate
40% of sales

10. Ambition
Develop and promote our social business model
Impact 25 million people in Africa by 2020
Have a positive impact on the Climate-Energy challenge