The document provides information on four charitable organizations - The One Foundation, Charity: Water, Action Against Hunger, and City Harvest. It summarizes their missions and unique value propositions. For The One Foundation, it recommends a brand strategy of empowering consumers through challenges and stories, and showing the impact consumers have through exclusive videos of projects funded. The strategy aims to engage people through sports and exercise to replenish communities worldwide.
This document summarizes Coca-Cola's sustainability efforts and progress towards goals in areas of women's economic empowerment, water stewardship, and well-being. It discusses how Coca-Cola achieves the "8 C's" of successful sustainability marketing through initiatives like its 5by20 program to enable 5 million women entrepreneurs by 2020 and replenishing all water used in beverage production. The company engages stakeholders through social media, stories of success, and innovative projects like EKOCENTER kiosks that provide resources and services in developing communities.
This document provides a go-to-market strategy for selling PackH2OTM water backpacks in Kenya. It identifies three potential customer segments: governments, non-governmental organizations (NGOs), and retailers. For governments, it recommends a value-based pricing model of KSh650 per pack. For NGOs, it suggests either selling at cost or segmenting prices between large international and smaller local NGOs. The document provides recommendations for marketing, distribution, pricing, and pilot programs for each segment. It also discusses liner replacement options and additional product recommendations. The overall goal is to transition PackH2OTM distribution from a donation-based model to an economically sustainable business in Kenya.
The World Health Organization says that every year more than 3.4 million people die as a result of water related diseases, making it the leading cause of disease and death around the world. Most of the victims are young children, the vast majority of whom die of illnesses caused by organisms that thrive in water sources contaminated by raw sewage.
This document proposes a new juice beverage called FruitPrint made from surplus fruits to reduce food waste and provide a healthy functional drink. FruitPrint would have a coconut water base and be available at affordable prices in health food stores, coffee shops, and big box stores. It would target environmentally and health conscious consumers ages 22-50. The juice would source surplus fruits from supermarkets, farms, and "ugly produce" businesses for distribution back through those same channels as well as farmers markets.
LOHAS (Lifestyles of Health and Sustainability) refers to consumers focused on healthy, sustainable, and socially responsible living. The LOHAS market is valued at over $300 billion annually in the US across sectors like personal health, green building, and eco-tourism. While interest in sustainability is growing globally, companies must go beyond legal compliance and address social and environmental issues to meet consumer expectations of corporate responsibility. Greenwashing, or making misleading sustainability claims, undermines trust and can take the form of hidden trade-offs, unsubstantiated claims, or irrelevant information. Reliable third-party certification helps consumers identify truly sustainable products and services.
Fiji Water is facing several strategic issues including economic challenges from the recession, environmental concerns about packaging waste, and questions about the socio-economic impact of its operations. Shifting consumer trends around health, sustainability, and price sensitivity have negatively impacted sales. Fiji Water has strengths in its brand awareness and distribution, but weaknesses in its remote sourcing location and declining resources. It must adapt to trends through initiatives like testing water quality, using sustainable packaging, and leveraging its charitable foundation to improve its image while exploring new product opportunities.
The document outlines a digital strategic communication plan for launching Himalayan packaged drinking water. It discusses the growing demand for bottled water in India and analyzes Himalayan's strengths, weaknesses, opportunities, and threats. The plan proposes creating social media pages and a game app to promote the new eco-friendly paper bottle packaging and raise awareness about plastic waste before launch. It then suggests endorsements, reviews, and consumer activations after launch to establish the brand and increase sales.
Salubrious is a non-profit organization founded in 2012 to combat global food scarcity through connecting farms, ideas, and technology. The organization aims to educate farmers, create local farm networks for trading, and provide resources to intensify agricultural production and incomes. Within its first year, Salubrious plans to research failing farms, improve production at 6 farms and start a small network, while also creating a viral video campaign to raise awareness and initial donations. The organization will partner with other groups and universities to bring innovations to farms and make small wins impactful.
This document summarizes Coca-Cola's sustainability efforts and progress towards goals in areas of women's economic empowerment, water stewardship, and well-being. It discusses how Coca-Cola achieves the "8 C's" of successful sustainability marketing through initiatives like its 5by20 program to enable 5 million women entrepreneurs by 2020 and replenishing all water used in beverage production. The company engages stakeholders through social media, stories of success, and innovative projects like EKOCENTER kiosks that provide resources and services in developing communities.
This document provides a go-to-market strategy for selling PackH2OTM water backpacks in Kenya. It identifies three potential customer segments: governments, non-governmental organizations (NGOs), and retailers. For governments, it recommends a value-based pricing model of KSh650 per pack. For NGOs, it suggests either selling at cost or segmenting prices between large international and smaller local NGOs. The document provides recommendations for marketing, distribution, pricing, and pilot programs for each segment. It also discusses liner replacement options and additional product recommendations. The overall goal is to transition PackH2OTM distribution from a donation-based model to an economically sustainable business in Kenya.
The World Health Organization says that every year more than 3.4 million people die as a result of water related diseases, making it the leading cause of disease and death around the world. Most of the victims are young children, the vast majority of whom die of illnesses caused by organisms that thrive in water sources contaminated by raw sewage.
This document proposes a new juice beverage called FruitPrint made from surplus fruits to reduce food waste and provide a healthy functional drink. FruitPrint would have a coconut water base and be available at affordable prices in health food stores, coffee shops, and big box stores. It would target environmentally and health conscious consumers ages 22-50. The juice would source surplus fruits from supermarkets, farms, and "ugly produce" businesses for distribution back through those same channels as well as farmers markets.
LOHAS (Lifestyles of Health and Sustainability) refers to consumers focused on healthy, sustainable, and socially responsible living. The LOHAS market is valued at over $300 billion annually in the US across sectors like personal health, green building, and eco-tourism. While interest in sustainability is growing globally, companies must go beyond legal compliance and address social and environmental issues to meet consumer expectations of corporate responsibility. Greenwashing, or making misleading sustainability claims, undermines trust and can take the form of hidden trade-offs, unsubstantiated claims, or irrelevant information. Reliable third-party certification helps consumers identify truly sustainable products and services.
Fiji Water is facing several strategic issues including economic challenges from the recession, environmental concerns about packaging waste, and questions about the socio-economic impact of its operations. Shifting consumer trends around health, sustainability, and price sensitivity have negatively impacted sales. Fiji Water has strengths in its brand awareness and distribution, but weaknesses in its remote sourcing location and declining resources. It must adapt to trends through initiatives like testing water quality, using sustainable packaging, and leveraging its charitable foundation to improve its image while exploring new product opportunities.
The document outlines a digital strategic communication plan for launching Himalayan packaged drinking water. It discusses the growing demand for bottled water in India and analyzes Himalayan's strengths, weaknesses, opportunities, and threats. The plan proposes creating social media pages and a game app to promote the new eco-friendly paper bottle packaging and raise awareness about plastic waste before launch. It then suggests endorsements, reviews, and consumer activations after launch to establish the brand and increase sales.
Salubrious is a non-profit organization founded in 2012 to combat global food scarcity through connecting farms, ideas, and technology. The organization aims to educate farmers, create local farm networks for trading, and provide resources to intensify agricultural production and incomes. Within its first year, Salubrious plans to research failing farms, improve production at 6 farms and start a small network, while also creating a viral video campaign to raise awareness and initial donations. The organization will partner with other groups and universities to bring innovations to farms and make small wins impactful.
This document provides a strategic marketing plan for a new bottled water called OXYwater. It begins with an in-depth market analysis of the beverage industry and bottled water category. It finds bottled water is the second largest beverage segment and consumption is steadily rising. The document then analyzes bottled water as a business, identifying business models and product types. It also provides a competitive analysis, identifying direct, indirect, and landscape competitors. Key target markets for OXYwater are identified as athletes, mothers/children, hungover drinkers, and health conscious consumers. The document concludes with a forecast of continued growth in the bottled water market.
This document provides an overview of Whole Foods Market, including its philosophy, vision, values, and cultural characteristics. It discusses John Mackey's leadership and the company's emphasis on satisfying customers and employees. It also presents a SWOT analysis, noting strengths like growth and selection but also weaknesses like high prices. The company aims to support sustainable agriculture and a healthy environment. It strives to create a respectful workplace that encourages communication.
This document analyzes Hawaiian Punch's go-to-market strategy. It discusses the fruit juice industry, Hawaiian Punch's competitors and financials, and its dual distribution network. It then proposes feasible solutions, including segmenting customers into families and teens, positioning each network accordingly, innovating flavors across networks, and increasing advertising spending differently for each network focused on internet, TV, and magazines. Monthly reviews of the strategies are recommended to meet sales, profit, and market share targets.
The document summarizes a workshop hosted by Rainforest Alliance to brainstorm a new global narrative around sustainability that appeals to consumers' shifting values around mindful living. Experts from various organizations presented on consumer trends showing people want brands with purpose that empower meaningful lives. Participants then engaged in creative ideation, developing concepts like "Radius" focusing on local communities and "The Good Collective" rewarding positive actions. The workshop aimed to inspire brands to communicate sustainability through everyday experiences that connect to happiness and continual improvement.
Danone's approach to sustainability focuses on bringing health through food to large numbers of people in an environmentally and socially responsible way. Key aspects of Danone's sustainability strategy include reducing environmental impacts across the value chain, empowering local communities through programs like Aqua Lestari that provide access to clean water and livelihood opportunities, and offsetting carbon emissions through the Danone Fund for Nature. The strategy is integrated into Danone's overall mission and aims to balance the economic, social and environmental dimensions of sustainability.
Fiji Water faces pressure from various stakeholders regarding its environmental and social impact. The document analyzes Fiji Water's stakeholders, mapping them based on their interest in and power over the company's strategy. Key stakeholders exerting pressure include environmental groups, media, governments, and industry associations. In response, Fiji Water has emphasized its "carbon negative" campaign, but critics argue it engages in "greenwashing". Moving forward, the document recommends Fiji Water improve transparency, focus on sustainability efforts, and strengthen relationships with the Fijian government and local communities.
it is the IMC campaign for Camelbak Groove. It has totaly new Idea for advertising the company to boost the sells.
By: Saurav Narayan Singh, Vaneet, Siddhant, Jason D'suza
Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
UNICEF's Tap Project aims to provide clean water and sanitation to children worldwide by challenging people to go without their phones. The campaign uses a web app to track how long users can refrain from using their phones, with sponsor Giorgio Armani donating water for every 10 minutes users abstain. The goal is to raise awareness about the lack of access to basic amenities like water that many children face daily. As a new campaign, final results of its impact are still pending.
The document discusses cooperative business models and their advantages over traditional corporations. It notes that cooperatives are jointly owned by members who work together for their mutual benefit. Cooperatives have grown significantly in recent decades in terms of membership, sales, and jobs. They provide economic and social benefits to members and communities by keeping money circulating locally. The cooperative principles of democratic member control, concern for community, and member economic participation are contrasted with the profit-focused model of corporations.
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.
The document outlines a marketing plan for Tide Purclean, P&G's new bio-based laundry detergent, to capture market share in Canada over 7 months. It includes a problem statement, SWOT analysis, competitive analysis, target market of families with middle-high incomes, and a timeline for brand redesign, retail partnerships, and social media presence focused on mothers. Key elements are "Purfect with Purclean" branding, P&G Power Pack value bundles, and partnerships with retailers like Costco and influencer mothers through blogs and Pinterest.
This report analyzes potential international market opportunities for the German bottled water company Gerolsteiner Brunnen GmbH & Co. It finds that the Chinese market has the highest expected growth rates for bottled water sales and presents the best opportunity for expansion. The report recommends that Gerolsteiner initially export products to China to gain experience, then establish distribution through independent representatives. In the longer term, a joint venture with a leading Chinese bottled water company could allow Gerolsteiner to leverage local knowledge for further market penetration and growth in China.
This document outlines a marketing plan to launch Tide Purclean, a new bio-based laundry detergent, in Canada. It includes an introduction to Procter & Gamble and Tide, a problem statement, SWOT analysis, competitive analysis, target market details, and a timeline for implementing strategies like rebranding, retail partnerships, social media engagement and value packages to capture market share over seven months.
Team Grow is a group of five Iowa State University students who have created Foodchange, an online food exchange platform and mobile application. Their goal is to reduce food waste by connecting those with excess food to willing consumers. Users can advertise extra perishable foods for sale on the platform. Interested buyers are then able to purchase these foods at reduced prices before they go to waste. The students aim to pilot the project in Ames, Iowa to curb hunger and food waste in their community.
Team Grow is a group of five Iowa State University students who have created Foodchange, an online food exchange platform and mobile application. Their goal is to reduce food waste by connecting those with excess food to willing consumers. Users can advertise extra perishable foods for sale on the platform. Interested buyers are then able to purchase these foods at reduced prices before they go to waste. The students aim to pilot the project in Ames, Iowa to curb hunger and food waste in their community.
There are a wide range of models such as non-profit, corporate, charitable, and governmental programs that have been employed in trying to tackle urban food deserts. Working together with the communities, I believe there are a couple of measures that real estate developers can also help alleviate the problem.
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...PeerSpring
More than any other generation, Millenials seek to have relationship with "purpose" -- this presentation explores cause-marketing, social innovation, and corporate social responsibility.
This presentation makes the case for healthy, community-based retail solutions to food access. Examples include the Dill Pickle Food and Sugar Beet co-ops in Illinois.
As strategy director, I was responsible for leading a team of six people in devising a research-backed strategic plan for a comprehensive marketing campaign.
I wrote over 90% of the content and organized the layout for pages 3 through 6, but did not take part in the overall design or production of the plans book.
This document provides a strategic marketing plan for a new bottled water called OXYwater. It begins with an in-depth market analysis of the beverage industry and bottled water category. It finds bottled water is the second largest beverage segment and consumption is steadily rising. The document then analyzes bottled water as a business, identifying business models and product types. It also provides a competitive analysis, identifying direct, indirect, and landscape competitors. Key target markets for OXYwater are identified as athletes, mothers/children, hungover drinkers, and health conscious consumers. The document concludes with a forecast of continued growth in the bottled water market.
This document provides an overview of Whole Foods Market, including its philosophy, vision, values, and cultural characteristics. It discusses John Mackey's leadership and the company's emphasis on satisfying customers and employees. It also presents a SWOT analysis, noting strengths like growth and selection but also weaknesses like high prices. The company aims to support sustainable agriculture and a healthy environment. It strives to create a respectful workplace that encourages communication.
This document analyzes Hawaiian Punch's go-to-market strategy. It discusses the fruit juice industry, Hawaiian Punch's competitors and financials, and its dual distribution network. It then proposes feasible solutions, including segmenting customers into families and teens, positioning each network accordingly, innovating flavors across networks, and increasing advertising spending differently for each network focused on internet, TV, and magazines. Monthly reviews of the strategies are recommended to meet sales, profit, and market share targets.
The document summarizes a workshop hosted by Rainforest Alliance to brainstorm a new global narrative around sustainability that appeals to consumers' shifting values around mindful living. Experts from various organizations presented on consumer trends showing people want brands with purpose that empower meaningful lives. Participants then engaged in creative ideation, developing concepts like "Radius" focusing on local communities and "The Good Collective" rewarding positive actions. The workshop aimed to inspire brands to communicate sustainability through everyday experiences that connect to happiness and continual improvement.
Danone's approach to sustainability focuses on bringing health through food to large numbers of people in an environmentally and socially responsible way. Key aspects of Danone's sustainability strategy include reducing environmental impacts across the value chain, empowering local communities through programs like Aqua Lestari that provide access to clean water and livelihood opportunities, and offsetting carbon emissions through the Danone Fund for Nature. The strategy is integrated into Danone's overall mission and aims to balance the economic, social and environmental dimensions of sustainability.
Fiji Water faces pressure from various stakeholders regarding its environmental and social impact. The document analyzes Fiji Water's stakeholders, mapping them based on their interest in and power over the company's strategy. Key stakeholders exerting pressure include environmental groups, media, governments, and industry associations. In response, Fiji Water has emphasized its "carbon negative" campaign, but critics argue it engages in "greenwashing". Moving forward, the document recommends Fiji Water improve transparency, focus on sustainability efforts, and strengthen relationships with the Fijian government and local communities.
it is the IMC campaign for Camelbak Groove. It has totaly new Idea for advertising the company to boost the sells.
By: Saurav Narayan Singh, Vaneet, Siddhant, Jason D'suza
Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
UNICEF's Tap Project aims to provide clean water and sanitation to children worldwide by challenging people to go without their phones. The campaign uses a web app to track how long users can refrain from using their phones, with sponsor Giorgio Armani donating water for every 10 minutes users abstain. The goal is to raise awareness about the lack of access to basic amenities like water that many children face daily. As a new campaign, final results of its impact are still pending.
The document discusses cooperative business models and their advantages over traditional corporations. It notes that cooperatives are jointly owned by members who work together for their mutual benefit. Cooperatives have grown significantly in recent decades in terms of membership, sales, and jobs. They provide economic and social benefits to members and communities by keeping money circulating locally. The cooperative principles of democratic member control, concern for community, and member economic participation are contrasted with the profit-focused model of corporations.
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.
The document outlines a marketing plan for Tide Purclean, P&G's new bio-based laundry detergent, to capture market share in Canada over 7 months. It includes a problem statement, SWOT analysis, competitive analysis, target market of families with middle-high incomes, and a timeline for brand redesign, retail partnerships, and social media presence focused on mothers. Key elements are "Purfect with Purclean" branding, P&G Power Pack value bundles, and partnerships with retailers like Costco and influencer mothers through blogs and Pinterest.
This report analyzes potential international market opportunities for the German bottled water company Gerolsteiner Brunnen GmbH & Co. It finds that the Chinese market has the highest expected growth rates for bottled water sales and presents the best opportunity for expansion. The report recommends that Gerolsteiner initially export products to China to gain experience, then establish distribution through independent representatives. In the longer term, a joint venture with a leading Chinese bottled water company could allow Gerolsteiner to leverage local knowledge for further market penetration and growth in China.
This document outlines a marketing plan to launch Tide Purclean, a new bio-based laundry detergent, in Canada. It includes an introduction to Procter & Gamble and Tide, a problem statement, SWOT analysis, competitive analysis, target market details, and a timeline for implementing strategies like rebranding, retail partnerships, social media engagement and value packages to capture market share over seven months.
Team Grow is a group of five Iowa State University students who have created Foodchange, an online food exchange platform and mobile application. Their goal is to reduce food waste by connecting those with excess food to willing consumers. Users can advertise extra perishable foods for sale on the platform. Interested buyers are then able to purchase these foods at reduced prices before they go to waste. The students aim to pilot the project in Ames, Iowa to curb hunger and food waste in their community.
Team Grow is a group of five Iowa State University students who have created Foodchange, an online food exchange platform and mobile application. Their goal is to reduce food waste by connecting those with excess food to willing consumers. Users can advertise extra perishable foods for sale on the platform. Interested buyers are then able to purchase these foods at reduced prices before they go to waste. The students aim to pilot the project in Ames, Iowa to curb hunger and food waste in their community.
There are a wide range of models such as non-profit, corporate, charitable, and governmental programs that have been employed in trying to tackle urban food deserts. Working together with the communities, I believe there are a couple of measures that real estate developers can also help alleviate the problem.
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...PeerSpring
More than any other generation, Millenials seek to have relationship with "purpose" -- this presentation explores cause-marketing, social innovation, and corporate social responsibility.
This presentation makes the case for healthy, community-based retail solutions to food access. Examples include the Dill Pickle Food and Sugar Beet co-ops in Illinois.
As strategy director, I was responsible for leading a team of six people in devising a research-backed strategic plan for a comprehensive marketing campaign.
I wrote over 90% of the content and organized the layout for pages 3 through 6, but did not take part in the overall design or production of the plans book.
Formed in 1886 as the California Perfume Company, Avon evolved into the world's largest direct seller of beauty products. It has over 6.5 million representatives who sell Avon's portfolio of makeup, skincare, jewelry and other products to 300 million customers annually. Avon utilizes a direct selling model conducted primarily by women representatives and has annual global sales of over $10 billion. It focuses on women's fulfillment and empowerment through its business activities and the philanthropic work of the Avon Foundation.
Pinch of Colour is developing a new ad campaign to launch in the UK. It is an eco-friendly beauty brand that donates proceeds to clean water charities. The campaign will target 20-30 year old women interested in beauty products that support a cause. Tactics will include pop-up shops, ride share partnerships, and emphasizing the brand's mission through social media with the hashtag #beautywithacause. The goal is to create an emotional connection between customers and those helped by their purchases.
This document discusses six social initiatives undertaken by businesses to generate both social and business value. It begins with an introduction to corporate social responsibility and defines social initiatives and their six main components: cause promotion, cause-related marketing, corporate social marketing, corporate philanthropy, workforce volunteering, and socially responsible business practices. It then provides examples from Starbucks, Target, and Johnson & Johnson to illustrate how these companies employ social initiatives focused on environmental sustainability, education, and nurse recruitment/retention respectively. The document concludes by reiterating its coverage of corporate social responsibility, social initiatives, and case study examples.
This presentation from the afternoon of Neighboring Food Co-op Association's Eighth Annual Meeting & Celebration includes the Neighboring Co-operator Awardee (Patrice Lockert Anthony), presentation on Addressing Climate Change:, and important upcoming event dates.
The "Addressing Climate Change: From Advocacy to Operations" workshop covers how co-ops and their members can work together to differentiate ourselves as more sustainable, community-based businesses?
Panelists include:
• Terry Bowling, NCG, Facilitator
• Cat Buxton, Board, Upper Valley Food Co-op
• Kari Bradley, GM, Hunger Mountain Co-op
• Ed Fox, GM, Co-op Food Stores
This document discusses various approaches to corporate social responsibility (CSR). It describes different types of organizations - Corporate B Corps that consider people, planet and profit equally; and non-profits focused on social missions. It provides examples of companies like Google that implement environmental initiatives while also discussing outliers like Patagonia and its founder Yvon Chouinard who are highly invested in sustainability. It explores challenges like balancing brand and profit with CSR and how democratization can help influence social causes.
signmesh snapshot - the best of sustainabilitysignmesh
Explore best practices around sustainability. Consumer expect brands to do more and stand for more. Check how sustainability is driving business, social and environmental innovation.
The document discusses an update on FundHub, a new fundraising platform for schools that will provide a better technology solution and product options. It outlines the opportunity in the school fundraising market, and details FundHub's plans to partner with leading vendors, launch an interactive website, and engage school representatives and associations to promote the platform and new non-food fundraising options starting in the fall of 2012.
PepsiCo: Delivering Access to Safe Water through PartnershipsSustainable Brands
In 2013, Pepsi announced that by teaming up with partners around the globe, it had provided access to safe water for more than three million people, meeting that goal more than two years ahead of schedule. Since then, it has doubled the original goal, and now intends to provide access to six million people by the end of 2015 through partnerships.
An important part of holistic water stewardship is advocacy through partnership. PepsiCo has formed strategic alliances with organizations including the United Nations Global Compact’s CEO Water Mandate, the World Business Council for Sustainable Development Water Leadership Group, the U.S. Water Alliance, Cambridge University, and many more.
In addition to PepsiCo’s business initiatives in key geographies, collaboration with a portfolio of water partners is instrumental to its progress. By seeking out and leveraging the strengths of its water partners, PepsiCo and the PepsiCo Foundation support and enable creative new strategies that achieve measurable and sustainable progress in the fight to alleviate water insecurity and provide access to safe water.
These initiatives include water conservation, distribution, purification, and hygiene for underserved communities in China, India, Mali, Brazil, Colombia and other Latin American countries. Statements of intent inspire and motivate, but effective action on the ground is where change happens. The greatest resource in this effort centers on key collaborations with a diverse and innovative core of water partners.
I need two pages for CUSTOMER ANALYSIS (Check Banana Republic fideladallimore
Nike plans to collaborate with the nonprofit Oceana on a clothing line to raise awareness of ocean conservation. This would help Nike's sustainability efforts and increase sales. However, competition from similar collaborations is intense. Additionally, pricing the clothing higher to benefit Oceana could alienate customers. The collaboration must differentiate itself and clearly communicate that the clothing is not made from recycled ocean plastics. Secondary research on consumer behaviors and environmental concerns will inform the marketing strategy.
This document provides an overview of a Healthy Corner Store Project toolkit created by Sustainable Long Island. The project aims to improve access to healthy foods in underserved communities by partnering with corner store owners. Key aspects of the toolkit include conducting assessments of neighborhood demographics and store inventories, interacting with customers and the community through surveys and outreach, strategically partnering with store owners by providing incentives and support, and monitoring the program's impact through sales tracking and evaluations. The toolkit also outlines successful features of similar programs in other cities that could be replicated, such as increasing healthy product selection and making those products more prominent. If implemented properly using the guidance in this toolkit, the project seeks to create healthier food environments and communities.
The experiential marketing campaign goals are to educate the public on hydration and Mavea's values while increasing brand awareness. The campaign will involve a branded water truck that refills water bottles at various Ontario events in July. Brand ambassadors will educate attendees and distribute promotional items in exchange for donations to charity. Social media will be updated hourly to engage the target market of active families. The objectives are to obtain impressions and social shares to promote coupon discounts. This experiential approach aims to establish Mavea as the top choice in water filtration systems.
The Co-operative Difference in Challenging Times: Why Co-operatives MatterNFCACoops
This document summarizes a presentation given by J. Tom Webb at the 2014 Neighboring Food Co-ops Fall Gathering about why cooperatives matter. The presentation discusses the challenges facing society from problems with the current market-driven economy and investor-owned model, and how cooperatives provide an alternative that places people and communities first. It emphasizes the cooperative principles of democratic governance and concern for community. Webb argues that cooperatives can help create a more sustainable and equitable economic system for both people and the planet.
Zorays Inc. believes in resource sharing and makes full use of electronic data made available by large institutions and organizations.
According to our analysis, there are 40 per cent of schools in Pakistan without clean drinking water. Provided the corporate sector takes the lead by using renewable energy resources these can benefit from the supply of additional energy in the national grid made useful for fulfilling such essential needs.
The document discusses food waste, loss, and surplus. It defines these terms and explains that food waste represents inefficiencies across the food supply chain. Preventing food waste is important because billions of tonnes of edible food is wasted each year while many people remain undernourished. The FSSAI has established regulations and initiatives like "Save Food Share Food Share Joy" to encourage donation of surplus food and reduce waste. The Indian Food Sharing Alliance connects food donors, recovery agencies, volunteers and beneficiaries through a website and app to redistribute surplus safe food to those in need.
This document discusses Lifebuoy's goal to change the handwashing behavior of 1 billion people across Asia, Africa and Latin America by 2015. It outlines Lifebuoy's role in Unilever's Sustainable Living Plan and commitment to making a daily difference through handwashing behavior change programs, skills development partnerships, and advocacy efforts like Global Handwashing Day. The document also tracks social and business impacts and celebrates Lifebuoy handwashing champions.
2. Project company
The One Foundation
Onliness statement:
The only company that uses
bottles of water as product
whose proceeds goes to those
in need of water. It is an
organization that uses products
to entice consumers that
provide funds for those in need
of clean drinking water.
3. The One Foundation
✚ Meaning –To make an impact in
the world by to providing clean
water in Africa.
✚ Vision - Promote achievable
behavior change with the ‘Do one
good thing’ tagline, harnessing
the power of everyday purchases
✚ Flexibility –To communicate a
unique difference that works
beyond water, across categories
and capitalize on new
opportunities to diversify, e.g.,
buy toilet tissue/build sanitation
4. The One Foundation
Value –To Imply a quality
benefit in each product name
and Create a system with a
structured format and
consistent colors which can be
reinterpreted across
categories.
Sustainability –To Capture the
symmetry of the idea in the
copy: “Natural refreshment for
you means new water pumps for
Africa. That’s because 100% of
our profit helps to fund clean
water projects.”(rebrand.com 1)
Commitment –To ultimately
be an ethical brand of choice,
positively changing millions of
lives
5. charity: water
Onliness
statment: solely
focuses on providing
clean water and uses
donations to that
particular cause.
Meaning –To use 100% of
donations go toward water
projects in the field to provide
more clean water
Vision – Starting projects that
provide clean water solutions
for millions of people around
the world
Flexibility – have brought clean
water to over 20 countries
around the globe
6. charity: water
Value – relies on persuasive
story telling based on
providing facts about the
necessities of water in other
countries
Sustainability – partnered
with 14 global organizations
including one mentioned,
Action Against Hunger.
Commitment – hundred of
volunteers committed to
simply bring clean drinking
water to those in need
7. Action Against Hunger
Onliness Statement:
The only company focused on
becoming the largest to provide
food for those in need globally.
Meaning – They’re an
organization who prevents
global hunger
Vision – aiming to end
world hunger
Flexibility - Lifesaving
impact in 40+ countries
with over 5,000+ field staff
assisting more than seven
million people a year
8. Action Against Hunger
Value - 30+ years of
expertise in contexts of
conflict, disasters and food
crises
Sustainability - Accountable
meeting all 20 Better
Business Bureau standards
Commitment - Highest four-star
rating from Charity
Navigator, seven years in a
row
9. Meaning – defines what it
means to have a community
who is willing to help one
another
Vision – to end hunger across
the five boroughs of New
York
Flexibility – delivers food to
more than 500 emergency
food programs throughout
New York City and delivers
food every day.
City Harvest
Onliness
Statement: Is the world’s
first and New York City’s only
food rescue organization
10. City Harvest
Value – rescues 46 million
pounds of excess food from all
segments of the food industry.
Sustainability – More than 150
staff members and 4,0000
volunteers and nearly 2,000
food donors rescue nearly two
million lives each year
Commitment – As the world’s
first and the city’s only food
rescue organization, City
Harvest has grown strived on
ending hunger for over 30
years.
11. Competitive Review
The One foundation –
Similarities:
Charity helping those in need
Fundraisers
Conduct projects to provide a a
resource
Differences:
Uses several products to benefit
and provide sources of clean water
Based in the UK
Onliness: The only company that
uses bottles of water as product
whose proceeds goes to those in
need of water. It is an organization
that uses products to entice
consumers that provide funds for
those in need of clean drinking
water.
Charity: Water –
Similarities:
Set of volunteers helping those
in need
A charity who provides solutions
for a needed resource
Differences:
A charity using donations to provide
the world with more clean water.
Focuses on the need for water in
several countries around the
world
Onliness: Solely focuses on
providing clean water and uses
100% donations to that particular
cause.
12. Competitive Review
Action against Hunger –
Similarities:
Provides resources to different
communities
Has several volunteers helping
those in need
Differences:
30 years of experience
Helping more than 40
countries
Onliness:The only company
focused on becoming the
largest to provide food for
those in need globally.
City Harvest –
Similarities
Helps provide resources for
thousands of lives
Conducts relief efforts/projects
for those in need
Differences
Based In New York City
Provides rescued food from
restaurants that would
typically throw the food away
Onliness: Is the world’s first
and New York City’s only food
rescue organization
13. SWOT Analysis The One Foundation
Strengths:
Consistent message
uses products that can
influence 4/5 senses
Allows everyone around the
world to help those in need
Weakness:
Driving distribution to major
retailers
Not conducting as many relief
projects as competitors
Not globally recognized
Threats:
Cost of manufacturing the
product
Companies using similar
‘One’ slogan
Littering the product
Opportunity:
turning a charity brand
into a consumer brand
Capitalizing on new
opportunities to diversify
product chain
Ethical brand of choice
14. One- Position and Value proposition
Position:
The One Foundation is
positioned in a market of its
own compared to its
competitors by
implementing a consumer
product into its arsenal of
charitable solutions. Its
similarities is solely
providing benefits for those in
need, but by having a product
that meets a demand, One has
an opportunity to be in a
category of its own.
Solution:
What One needs to do is
reinforce its values through its
product. One should position
itself by using an experimental
campaign related to sports and
exercise. To be up with current
trends, they should implement
exercise challenges that gets
the viewer’s attention and
leverage that to introduce how
their products can make an
impact both on their consumer
and the world.
15. One-Sustainable Competitive Advantage
Strength: A consistent message that allows
everyone around the world to help those in need
Promote achievable behavior change
through sports and exercise,
replenishing consumers and revitalizing
Countries around the world.
16. One-Brand Strategy recommendation
1. Empower the Consumer:
The company should empower
their consumers by showing
them how and why they are super
heroes. Every bottle they purchase
should provide helpful fitness/health
tips along with an engaging story
about a life that that consumer just
changed.This would really get the
consumer base involved by learning
how to empower themselves and
others around the world.
17. One-Brand Strategy recommendation
2.Educate and challenge:
One should host events that
require consumers to buy its
products to participate. For example,
starting a water balloon competition
or egg toss challenge. Requiring that
people buy a product to participate
will reinforce the brands efforts to
bring communities together while
influencing others.
18. One-Brand Strategy recommendation
3. Provide proof:
Finally, it’s important that
One show the effects that its
consumers are making. To do
this, I would suggest placing
a code/link on each product
that when entered on their
site shares an exclusive video
showing the viewer what
difference they've made by
buying a product from One.
19. Conclusion
Engage through sports and exercise
Empower, replenish and revitalize
Challenge and educate
Provide proof
Influence the world
20. References
The one foundation - http://www.rebrand.com/best-one-foundation
http://onedifference.org/instanthero/
The Water Project:
http://thewaterproject.org/thewaterchallenge
Charity: water - http://www.charitywater.org/
City harvest - http://www.cityharvest.org/
Action against hunger - http://www.actionagainsthunger.org/
Levens, Michael. Marketing, 1/e Vitalsource eBook for Full Sail
University. Pearson Learning Solutions. VitalBook file.