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Avoid Analytics Overload

     Keidra Chaney             Andrew Wilder
         @kdc                     @blogtutor
www.thelearnedfangirl.com       blogtutor.com
 www.keidrachaney.com          eatingrules.com
   keidra@gmail.com         andrew@blogtutor.com
Web Analytics: Why You Should Care



 • Evaluate the effectiveness of social media, e-mail
 newsletters and other marketing efforts on your blog

 • Find out what people like and don't like about your content

 • Get into the heads of your visitors as they visit your blog

 • Improve your blog's design and content for your audience
Getting Set Up in Google Analytics

      Create an account at www.google.com/analytics

                                           Click
                                                 O
                                          "Adm n
                                                in"

  Then
       C
  New lick
     Accou
           nt




   Fill in
           y
  info.. our
         .
Get Your
Tracking Code

           Your Site's
           Unique Tracking
           ID




           The Tracking
           Code
Installing The Tracking Code on WordPress (self-hosted)

OPTION 1: Some WordPress themes have a place for you to enter your Tracking ID
(looks like UA-555121-2) or a place to paste the entire tracking code.




                                                     The code
                                                                should
                                                     be in the
                                                               <head>
                                                    section o
                                                              f yo u r
                                                    site




OPTION 2: Use a WordPress plugin,
like Google Analytics by Joost de Valk
http://bit.ly/ga-yoast



OPTION 3: Paste the code into your theme's header.php file, just before the </head> tag.
Installing The Tracking Code on Blogger




            Just Enter
            Your
            Tracking ID
Filter out your own visits to your site

Admin > Account > Filters > New Filter

Set up a filter for to exclude the IP
Address of every location you regularly
use to visit your site.

Get your current address:
www.checkmyip.com

Your IP Addresses may change from
time to time, so it's important to check
this every once in awhile.

You may also need to filter out your
own server’s IP address!
It's good to have backup stats -
As a second opinion or if there's a GA hiccup.
Stats won't be equal. A 1% to 3% difference is normal.


WordPress.com Stats
Free part of the Jetpack plugin,
Integrates into WP Dashboard
bit.ly/jetpackplugin




Get Clicky
GetClicky.com
Free up to 3,000 page views/day
WordPress Plugin:
bit.ly/clickyplugin
Visitors Overview: The Basic Stats
                                     Date Range,
                                     Defaults to last
                                     30 days


    The Info On                            Each Dot
    the Graph                              On the Graph




Unique Visitors:
 Visits:
The number of to
 Someone comes
 If you click on
  Pageviews:
individuals views 1+
 your blog, who
 these time a it of
  Every then
have been toleaves
 pages,graphs,your
 Average Numberwill
 Pages Viewed a web
  visitor views
site during the date
rangeyouRate:
 takeVisit a site
 per on to more
  Bounce
  page
  Percentage of
 (2-3 about those
 info is typical)
  visitors who leave
 stats viewing only
  after
  one page
Avoiding Data Overload

Identify key metrics that tell you how your site is performing
-- and that agencies/advertisers ask for.


For blogs, here's a good start:


 • Unique Visitors and Pageviews
 • Top Referring Websites
 • Top Keywords and Phrases from search engines
 • Site Content Popularity
 • Traffic from Mobile Devices
Top Referring Websites
Top Keywords and Phrases from search engines
Site Content Popularity: All Pages
Site Content: Landing Pages & Traffic Sources
Mobile Traffic
New vs. Returning Visitors
 Do new visitors leave your site quickly? Or are they engaged and looking around
 more? While in launch mode, focus on new visitors as a metric. When looking at
 content engagement and effectiveness, focus on returning visitors.
Visitor Behavior: Averages Lie!

 Frequency - Count of Visits – Number of times the same person comes back
 Recency - Days Since Last Visit – How long it’s been since they've been to your site
 Visit Duration - How long they stay on your site in a single visit
 Page Depth - Number of pages they view in a single visit
Avoiding Data Overload

    Create a dashboard in an Excel spreadsheet so you
     can easily track weekly/monthly/ yearly trends:




Excel Plug-ins Automatically Draw from your GA Account:
                gaexcelplugin.tatvic.com
                 excellentanalytics.com
The Annotations Tool




                     this!
               Click
URL Campaign Builder
Promoting your blog on Facebook, Twitter or e-mail? Use URL Builder to
tag e-mails and social links and track visitor information from those
links. It'll show up in referring traffic under “campaigns.”
bit.ly/gacampaignbuilder




Best practices for
tagging social and
e-mail links:
goo.gl/CNKFu
Additional Tools
 Google & Bing Webmaster Tools
 webmaster.google.com & webmaster.bing.com




 Crazy Egg
 www.crazyegg.com
Google Analytics Resources
 Google Analytics Education (Videos and more):
 goo.gl/mGpDG


 Google Analytics Support:
 goo.gl/dKOkS


 Google Analytics Blog:
 goo.gl/fQDWC


 Google Analytics Reporting Tools (Excel Plugins and more):
 goo.gl/zzA66


 Google Analytics URL Builder:
 goo.gl/MB6zX
Avoid Analytics Overload

     Keidra Chaney             Andrew Wilder
         @kdc                     @blogtutor
www.thelearnedfangirl.com       blogtutor.com
 www.keidrachaney.com          eatingrules.com
   keidra@gmail.com         andrew@blogtutor.com

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Avoid analytics overload blog her 12 - 7-20-12

  • 1. Avoid Analytics Overload Keidra Chaney Andrew Wilder @kdc @blogtutor www.thelearnedfangirl.com blogtutor.com www.keidrachaney.com eatingrules.com keidra@gmail.com andrew@blogtutor.com
  • 2. Web Analytics: Why You Should Care • Evaluate the effectiveness of social media, e-mail newsletters and other marketing efforts on your blog • Find out what people like and don't like about your content • Get into the heads of your visitors as they visit your blog • Improve your blog's design and content for your audience
  • 3. Getting Set Up in Google Analytics Create an account at www.google.com/analytics Click O "Adm n in" Then C New lick Accou nt Fill in y info.. our .
  • 4. Get Your Tracking Code Your Site's Unique Tracking ID The Tracking Code
  • 5. Installing The Tracking Code on WordPress (self-hosted) OPTION 1: Some WordPress themes have a place for you to enter your Tracking ID (looks like UA-555121-2) or a place to paste the entire tracking code. The code should be in the <head> section o f yo u r site OPTION 2: Use a WordPress plugin, like Google Analytics by Joost de Valk http://bit.ly/ga-yoast OPTION 3: Paste the code into your theme's header.php file, just before the </head> tag.
  • 6. Installing The Tracking Code on Blogger Just Enter Your Tracking ID
  • 7. Filter out your own visits to your site Admin > Account > Filters > New Filter Set up a filter for to exclude the IP Address of every location you regularly use to visit your site. Get your current address: www.checkmyip.com Your IP Addresses may change from time to time, so it's important to check this every once in awhile. You may also need to filter out your own server’s IP address!
  • 8. It's good to have backup stats - As a second opinion or if there's a GA hiccup. Stats won't be equal. A 1% to 3% difference is normal. WordPress.com Stats Free part of the Jetpack plugin, Integrates into WP Dashboard bit.ly/jetpackplugin Get Clicky GetClicky.com Free up to 3,000 page views/day WordPress Plugin: bit.ly/clickyplugin
  • 9. Visitors Overview: The Basic Stats Date Range, Defaults to last 30 days The Info On Each Dot the Graph On the Graph Unique Visitors: Visits: The number of to Someone comes If you click on Pageviews: individuals views 1+ your blog, who these time a it of Every then have been toleaves pages,graphs,your Average Numberwill Pages Viewed a web visitor views site during the date rangeyouRate: takeVisit a site per on to more Bounce page Percentage of (2-3 about those info is typical) visitors who leave stats viewing only after one page
  • 10. Avoiding Data Overload Identify key metrics that tell you how your site is performing -- and that agencies/advertisers ask for. For blogs, here's a good start: • Unique Visitors and Pageviews • Top Referring Websites • Top Keywords and Phrases from search engines • Site Content Popularity • Traffic from Mobile Devices
  • 12. Top Keywords and Phrases from search engines
  • 14. Site Content: Landing Pages & Traffic Sources
  • 16. New vs. Returning Visitors Do new visitors leave your site quickly? Or are they engaged and looking around more? While in launch mode, focus on new visitors as a metric. When looking at content engagement and effectiveness, focus on returning visitors.
  • 17. Visitor Behavior: Averages Lie! Frequency - Count of Visits – Number of times the same person comes back Recency - Days Since Last Visit – How long it’s been since they've been to your site Visit Duration - How long they stay on your site in a single visit Page Depth - Number of pages they view in a single visit
  • 18. Avoiding Data Overload Create a dashboard in an Excel spreadsheet so you can easily track weekly/monthly/ yearly trends: Excel Plug-ins Automatically Draw from your GA Account: gaexcelplugin.tatvic.com excellentanalytics.com
  • 19. The Annotations Tool this! Click
  • 20. URL Campaign Builder Promoting your blog on Facebook, Twitter or e-mail? Use URL Builder to tag e-mails and social links and track visitor information from those links. It'll show up in referring traffic under “campaigns.” bit.ly/gacampaignbuilder Best practices for tagging social and e-mail links: goo.gl/CNKFu
  • 21. Additional Tools Google & Bing Webmaster Tools webmaster.google.com & webmaster.bing.com Crazy Egg www.crazyegg.com
  • 22. Google Analytics Resources Google Analytics Education (Videos and more): goo.gl/mGpDG Google Analytics Support: goo.gl/dKOkS Google Analytics Blog: goo.gl/fQDWC Google Analytics Reporting Tools (Excel Plugins and more): goo.gl/zzA66 Google Analytics URL Builder: goo.gl/MB6zX
  • 23. Avoid Analytics Overload Keidra Chaney Andrew Wilder @kdc @blogtutor www.thelearnedfangirl.com blogtutor.com www.keidrachaney.com eatingrules.com keidra@gmail.com andrew@blogtutor.com

Editor's Notes

  1. www.eatingrules.com
  2. www.eatingrules.com
  3. www.eatingrules.com
  4. www.eatingrules.com
  5. www.eatingrules.com
  6. www.eatingrules.com
  7. www.eatingrules.com
  8. www.eatingrules.com
  9. Sure, number of visitors is important… But so are a lot of other stats. Trends are even more important! The graphs can help you see if your site is growing over time, and if you reader engagement is growing over time. Is your bounce rate increasing or decreasing? How many pages per visit does your average visitor read? Looking at the “Big Picture” is much more important than simply looking at total number of visits or pageviews. (Even if you have advertising on your site.) Defaults to last 30 days. Click to change… Can also compare time periods. “ Bounce Rate” is the percentage of visitors who come to your site, view that one “landing” page, and then don’t view another page. Regular readers may also be “bouncers” because they will read your latest post and then leave. As such, bounce rates on blogs tend to be higher than other sites. Can view by day, week, or month. Choosing larger chunks can help identify trends. put in screenshot of whole dashboard, animate through all the definitions how to set date range definitions how to change the graph metric click on one of those graphs next to the overview metrics to get to a graph about that metric Visitor: An individual user of your site Visit/Session: Time from when a visitor enters and leaves your website Pageviews: Every time a visitor views a web page on a site Pages/Visit - 2 to 3 is typical Site Referrer: External web page that brought visitor to you Conversion: When a visitor completes an action (buys a product, subscribes to newsletter) Bounce Rate: Percentage of visitors that exit after only viewing one page of a website. Typical rate for a blog: 50% to 75% www.eatingrules.com
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  16. Not every visit lasts 1 minute and 31 seconds! Looking at the distribution curve helps us understand what’s really happening. The blue bars below show you the percentage of visitors in each time-group. The distribution shows a completely different story than the overall average. 80% of my visits last less than 10 seconds! How can you reduce the % that are in the 0-10 second group? Start looking at the changes to this curve over time to gauge your progress and success. www.eatingrules.com
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