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54%don’t think there are
enough vegetarian cooked
breakfast choices
www.GreatBritishBreakfast.co.uk
Source: Consumer Toluna Research 300 consumers surveyed, November 2014
52%of people eat breakfast out after 9am
75%are likely or very likely to
order a cooked breakfast when
eating breakfast out-of-home
29%eat breakfast out at least once a week
THE
GREAT BRITISH
BREAKFAST
87%would order a cooked
breakfast between 7am and 11am
07 39
38%of people would expect to pay
£4.01-£5.00 for a cooked breakfast
Hash brownsare the third
favourite cooked breakfast item after
sausages/bacon and eggs
12
3
80%of people would pay 50p
more if their breakfast came
with a hash brown
FIF
TY P EN
CE
50
68%think a great British
breakfast should include a
hash brown
36%of people would buy from a bakery
when having breakfast on-the-go
38%would go to a café when
eating breakfast out-of-home
Cafe
70%are most likely to order
a Full English when ordering a
cooked breakfast
The threemost popular
breakfast baps are; Bacon,
Sausage and Egg & Mushroom
FIRST
PLACE
SECOND
PLACE THIRD
PLACE
BREAKFAST
80%of people don’t think
there are enough gluten-free
cooked breakfast choices
BREAKFAST
MENU
GLUTEN-FREE
BREAKFAST

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The Great British Breakfast - The Facts

  • 1. 54%don’t think there are enough vegetarian cooked breakfast choices www.GreatBritishBreakfast.co.uk Source: Consumer Toluna Research 300 consumers surveyed, November 2014 52%of people eat breakfast out after 9am 75%are likely or very likely to order a cooked breakfast when eating breakfast out-of-home 29%eat breakfast out at least once a week THE GREAT BRITISH BREAKFAST 87%would order a cooked breakfast between 7am and 11am 07 39 38%of people would expect to pay £4.01-£5.00 for a cooked breakfast Hash brownsare the third favourite cooked breakfast item after sausages/bacon and eggs 12 3 80%of people would pay 50p more if their breakfast came with a hash brown FIF TY P EN CE 50 68%think a great British breakfast should include a hash brown 36%of people would buy from a bakery when having breakfast on-the-go 38%would go to a café when eating breakfast out-of-home Cafe 70%are most likely to order a Full English when ordering a cooked breakfast The threemost popular breakfast baps are; Bacon, Sausage and Egg & Mushroom FIRST PLACE SECOND PLACE THIRD PLACE BREAKFAST 80%of people don’t think there are enough gluten-free cooked breakfast choices BREAKFAST MENU GLUTEN-FREE BREAKFAST