The document discusses trends and paradoxes in automotive evolution and revolution. It focuses on how the passenger cabin has evolved from early stagecoaches to modern vehicles with advanced driver assistance technologies and recognition of passenger needs. The author advocates for an interdisciplinary approach to understanding risk determination and customer behaviors, combining natural science, humanities, common sense, and expert rationality. Sociological research methods are presented as a way to reconstruct customer motives and identify innovation opportunities at the intersection of disciplines.

20. Automobile Habitus