SlideShare a Scribd company logo
Sample Sizes
• Prosper Insights & Analytics Annual Media Behaviors & Influence™ (MBI) Study
• 19,774 Adults 18+ representative of the general US population
•

Prosper Insights & Analytics Monthly Consumer Survey as conducted online in Nov. 2013 and
included Auto Intenders
• 6201 Adults 18+ representative of the general US 18+ population
Young

Male

Parents

Married
Professional

African American
Hispanic

Asian

Southerner
14% of US Adults Over 18 (or 34 Million Americans) Are Planning
to Buy an Auto in the Next 6 Months

Half Plan to Buy New

One-Third will Buy Used
16% are Unsure
Nearly Two-Thirds Will Buy a Car
1 in 4 an SUV, 2 in 5 a Truck and 1 in 10 a Minivan
or Cross-Over (cross between SUV and Car)
12% of US Adults Over 18 Bought a Vehicle in the Past 6 Months
57% Bought New
One-Third Bought Used
Half Bought a Car
1 in 4 an SUV and 1 in 10 Bought a Truck




•














Digital Influence on New Car Purchasers - IAB Study

More Related Content

Viewers also liked

WebSoft Presentation
WebSoft PresentationWebSoft Presentation
WebSoft Presentation
pkovalev
 
Ka Lehkhabu 2 Nun Hluiten Kir An Rel Lo
Ka Lehkhabu 2 Nun Hluiten Kir An Rel LoKa Lehkhabu 2 Nun Hluiten Kir An Rel Lo
Ka Lehkhabu 2 Nun Hluiten Kir An Rel LoEllis Pachuau
 
A I Z A W L V E N G L A I K O H H R A N A N N U A L R E P O R T S 2009
A I Z A W L  V E N G L A I  K O H H R A N   A N N U A L  R E P O R T S 2009A I Z A W L  V E N G L A I  K O H H R A N   A N N U A L  R E P O R T S 2009
A I Z A W L V E N G L A I K O H H R A N A N N U A L R E P O R T S 2009
Ellis Pachuau
 
V E N G L A I 21. 11. 2010
V E N G L A I  21. 11. 2010V E N G L A I  21. 11. 2010
V E N G L A I 21. 11. 2010
Ellis Pachuau
 
Principles of effective collaboration mm
Principles of effective collaboration mmPrinciples of effective collaboration mm
Principles of effective collaboration mm
Atlanta Public Schools
 
Konsep sk panitia
Konsep sk panitiaKonsep sk panitia
Konsep sk panitia
Taufik Opic
 
Basics of Forex and Online Trading
Basics of Forex and Online TradingBasics of Forex and Online Trading
Basics of Forex and Online Trading
Visionworks Japan
 

Viewers also liked (8)

WebSoft Presentation
WebSoft PresentationWebSoft Presentation
WebSoft Presentation
 
Ka Lehkhabu 2 Nun Hluiten Kir An Rel Lo
Ka Lehkhabu 2 Nun Hluiten Kir An Rel LoKa Lehkhabu 2 Nun Hluiten Kir An Rel Lo
Ka Lehkhabu 2 Nun Hluiten Kir An Rel Lo
 
A I Z A W L V E N G L A I K O H H R A N A N N U A L R E P O R T S 2009
A I Z A W L  V E N G L A I  K O H H R A N   A N N U A L  R E P O R T S 2009A I Z A W L  V E N G L A I  K O H H R A N   A N N U A L  R E P O R T S 2009
A I Z A W L V E N G L A I K O H H R A N A N N U A L R E P O R T S 2009
 
V E N G L A I 21. 11. 2010
V E N G L A I  21. 11. 2010V E N G L A I  21. 11. 2010
V E N G L A I 21. 11. 2010
 
Origin of success
Origin of successOrigin of success
Origin of success
 
Principles of effective collaboration mm
Principles of effective collaboration mmPrinciples of effective collaboration mm
Principles of effective collaboration mm
 
Konsep sk panitia
Konsep sk panitiaKonsep sk panitia
Konsep sk panitia
 
Basics of Forex and Online Trading
Basics of Forex and Online TradingBasics of Forex and Online Trading
Basics of Forex and Online Trading
 

Similar to Digital Influence on New Car Purchasers - IAB Study

Motoring magazines research report v8
Motoring magazines research report v8Motoring magazines research report v8
Motoring magazines research report v8
Magazine Media Associatie
 
The Future of Vehicle Ownership Report 2019
The Future of Vehicle Ownership Report 2019The Future of Vehicle Ownership Report 2019
The Future of Vehicle Ownership Report 2019
ThinkNow
 
Iab summer skincaredigitalreportfinal
Iab summer skincaredigitalreportfinalIab summer skincaredigitalreportfinal
Iab summer skincaredigitalreportfinal
Gene Tan
 
Global Mobile Commerce Trends
Global Mobile Commerce TrendsGlobal Mobile Commerce Trends
Global Mobile Commerce Trends
MobiCommerce
 
Nada@2014 people driven marketing will drive your sales
Nada@2014 people driven marketing will drive your salesNada@2014 people driven marketing will drive your sales
Nada@2014 people driven marketing will drive your sales
PhoneTrack
 
Women In Automotive 2016 - Rebecca Lindland
Women In Automotive 2016 - Rebecca LindlandWomen In Automotive 2016 - Rebecca Lindland
Women In Automotive 2016 - Rebecca Lindland
Christina Fowinkle
 
Into The Minds Of Consumers
Into The Minds Of ConsumersInto The Minds Of Consumers
Into The Minds Of Consumers
Counselorauto
 
Cars Online 2017
Cars Online 2017Cars Online 2017
Cars Online 2017
Capgemini
 
The car industry : Which nations are more inclined to purchasing a car online
The car industry : Which nations are more inclined to purchasing a car online The car industry : Which nations are more inclined to purchasing a car online
The car industry : Which nations are more inclined to purchasing a car online
Sumit Roy
 
Automotive - Canada and USA - June 2017
Automotive -  Canada and USA - June 2017Automotive -  Canada and USA - June 2017
Automotive - Canada and USA - June 2017
paul young cpa, cga
 
US Hispanic Marketing Trends 2015
US Hispanic Marketing Trends 2015US Hispanic Marketing Trends 2015
US Hispanic Marketing Trends 2015
Arjun Vazirani
 
Think now pulse
Think now pulseThink now pulse
Think now pulse
ThinkNow Research
 
Cars Online 2014
Cars Online 2014Cars Online 2014
Cars Online 2014
Stradablog
 
Generation connected: Cars online 2014
Generation connected: Cars online 2014Generation connected: Cars online 2014
Generation connected: Cars online 2014
Capgemini
 
Cars Online Report 2014: Generation Connected
Cars Online Report 2014: Generation ConnectedCars Online Report 2014: Generation Connected
Cars Online Report 2014: Generation Connected
Capgemini
 
CARS ONLINE 2014 Generation Connected
CARS ONLINE 2014 Generation ConnectedCARS ONLINE 2014 Generation Connected
CARS ONLINE 2014 Generation Connected
default default
 
Vehicle preferences and purchase behaviors of NPR News listeners
Vehicle preferences and purchase behaviors of NPR News listenersVehicle preferences and purchase behaviors of NPR News listeners
Vehicle preferences and purchase behaviors of NPR News listeners
NPR Audience Insight & Research
 
The 5 Auto Shopping Moments
The 5 Auto Shopping MomentsThe 5 Auto Shopping Moments
The 5 Auto Shopping Moments
Stradablog
 
Marketing to the Heartland presentation
Marketing to the Heartland presentationMarketing to the Heartland presentation
Marketing to the Heartland presentation
Tatyana Levina
 
2018 car buyer journey study brochure
2018 car buyer journey study brochure2018 car buyer journey study brochure
2018 car buyer journey study brochure
RMS Automotive, A Cox Automotive Company
 

Similar to Digital Influence on New Car Purchasers - IAB Study (20)

Motoring magazines research report v8
Motoring magazines research report v8Motoring magazines research report v8
Motoring magazines research report v8
 
The Future of Vehicle Ownership Report 2019
The Future of Vehicle Ownership Report 2019The Future of Vehicle Ownership Report 2019
The Future of Vehicle Ownership Report 2019
 
Iab summer skincaredigitalreportfinal
Iab summer skincaredigitalreportfinalIab summer skincaredigitalreportfinal
Iab summer skincaredigitalreportfinal
 
Global Mobile Commerce Trends
Global Mobile Commerce TrendsGlobal Mobile Commerce Trends
Global Mobile Commerce Trends
 
Nada@2014 people driven marketing will drive your sales
Nada@2014 people driven marketing will drive your salesNada@2014 people driven marketing will drive your sales
Nada@2014 people driven marketing will drive your sales
 
Women In Automotive 2016 - Rebecca Lindland
Women In Automotive 2016 - Rebecca LindlandWomen In Automotive 2016 - Rebecca Lindland
Women In Automotive 2016 - Rebecca Lindland
 
Into The Minds Of Consumers
Into The Minds Of ConsumersInto The Minds Of Consumers
Into The Minds Of Consumers
 
Cars Online 2017
Cars Online 2017Cars Online 2017
Cars Online 2017
 
The car industry : Which nations are more inclined to purchasing a car online
The car industry : Which nations are more inclined to purchasing a car online The car industry : Which nations are more inclined to purchasing a car online
The car industry : Which nations are more inclined to purchasing a car online
 
Automotive - Canada and USA - June 2017
Automotive -  Canada and USA - June 2017Automotive -  Canada and USA - June 2017
Automotive - Canada and USA - June 2017
 
US Hispanic Marketing Trends 2015
US Hispanic Marketing Trends 2015US Hispanic Marketing Trends 2015
US Hispanic Marketing Trends 2015
 
Think now pulse
Think now pulseThink now pulse
Think now pulse
 
Cars Online 2014
Cars Online 2014Cars Online 2014
Cars Online 2014
 
Generation connected: Cars online 2014
Generation connected: Cars online 2014Generation connected: Cars online 2014
Generation connected: Cars online 2014
 
Cars Online Report 2014: Generation Connected
Cars Online Report 2014: Generation ConnectedCars Online Report 2014: Generation Connected
Cars Online Report 2014: Generation Connected
 
CARS ONLINE 2014 Generation Connected
CARS ONLINE 2014 Generation ConnectedCARS ONLINE 2014 Generation Connected
CARS ONLINE 2014 Generation Connected
 
Vehicle preferences and purchase behaviors of NPR News listeners
Vehicle preferences and purchase behaviors of NPR News listenersVehicle preferences and purchase behaviors of NPR News listeners
Vehicle preferences and purchase behaviors of NPR News listeners
 
The 5 Auto Shopping Moments
The 5 Auto Shopping MomentsThe 5 Auto Shopping Moments
The 5 Auto Shopping Moments
 
Marketing to the Heartland presentation
Marketing to the Heartland presentationMarketing to the Heartland presentation
Marketing to the Heartland presentation
 
2018 car buyer journey study brochure
2018 car buyer journey study brochure2018 car buyer journey study brochure
2018 car buyer journey study brochure
 

Recently uploaded

Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitExpanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Forth
 
MODULE ONE PRPC19 Design of Machine Elements- 1 .pdf
MODULE  ONE PRPC19 Design of Machine Elements- 1 .pdfMODULE  ONE PRPC19 Design of Machine Elements- 1 .pdf
MODULE ONE PRPC19 Design of Machine Elements- 1 .pdf
ShanthiniSellamuthu
 
RACI Matrix Managed Services on Cloud 08-11-19_AS.pdf
RACI Matrix Managed Services on Cloud 08-11-19_AS.pdfRACI Matrix Managed Services on Cloud 08-11-19_AS.pdf
RACI Matrix Managed Services on Cloud 08-11-19_AS.pdf
xmasmen4u
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
78tq3hi2
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
vaibhavsrivastava482521
 
Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
jennifermiller8137
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
Forth
 
EN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptxEN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptx
aichamardi99
 
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
g1inbfro
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
afkxen
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
Blue Star Brothers
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
78tq3hi2
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
Forth
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
MarynaYurchenko2
 
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinCharging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Forth
 
Charging Fueling & Infrastructure (CFI) Program by Kevin Miller
Charging Fueling & Infrastructure (CFI) Program  by Kevin MillerCharging Fueling & Infrastructure (CFI) Program  by Kevin Miller
Charging Fueling & Infrastructure (CFI) Program by Kevin Miller
Forth
 
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinCharging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Forth
 
Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
wstatus456
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
afkxen
 

Recently uploaded (20)

Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitExpanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
 
MODULE ONE PRPC19 Design of Machine Elements- 1 .pdf
MODULE  ONE PRPC19 Design of Machine Elements- 1 .pdfMODULE  ONE PRPC19 Design of Machine Elements- 1 .pdf
MODULE ONE PRPC19 Design of Machine Elements- 1 .pdf
 
RACI Matrix Managed Services on Cloud 08-11-19_AS.pdf
RACI Matrix Managed Services on Cloud 08-11-19_AS.pdfRACI Matrix Managed Services on Cloud 08-11-19_AS.pdf
RACI Matrix Managed Services on Cloud 08-11-19_AS.pdf
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
 
Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
 
EN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptxEN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptx
 
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
 
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinCharging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
 
Charging Fueling & Infrastructure (CFI) Program by Kevin Miller
Charging Fueling & Infrastructure (CFI) Program  by Kevin MillerCharging Fueling & Infrastructure (CFI) Program  by Kevin Miller
Charging Fueling & Infrastructure (CFI) Program by Kevin Miller
 
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinCharging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
 
Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
 

Digital Influence on New Car Purchasers - IAB Study

  • 1.
  • 2. Sample Sizes • Prosper Insights & Analytics Annual Media Behaviors & Influence™ (MBI) Study • 19,774 Adults 18+ representative of the general US population • Prosper Insights & Analytics Monthly Consumer Survey as conducted online in Nov. 2013 and included Auto Intenders • 6201 Adults 18+ representative of the general US 18+ population
  • 3.
  • 4.
  • 6. 14% of US Adults Over 18 (or 34 Million Americans) Are Planning to Buy an Auto in the Next 6 Months Half Plan to Buy New One-Third will Buy Used 16% are Unsure Nearly Two-Thirds Will Buy a Car 1 in 4 an SUV, 2 in 5 a Truck and 1 in 10 a Minivan or Cross-Over (cross between SUV and Car)
  • 7. 12% of US Adults Over 18 Bought a Vehicle in the Past 6 Months 57% Bought New One-Third Bought Used Half Bought a Car 1 in 4 an SUV and 1 in 10 Bought a Truck
  • 10.
  • 11.
  • 13.
  • 14.
  • 18.
  • 19.