SlideShare a Scribd company logo
Imtiaz Bin Mohiuddin
Trailblazer CGL
Dhaka, Bangladesh Administrators Group
3x Salesforce Certified
2x Trailhead Ranger
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Automation of Case
ManagementBy
@imtiazbm
Agenda
• History of Case
• Case Management
• Benefits of Case management automation
• Case Automation tools
• Queues
• Assignment Rule
• Escalation Rule
• Auto-Response Rule
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
History of Case
• What is Case?
- A case is a customer's question, feedback, or issue.
- Responding to cases keeps your customers happy.
- Agents review cases to deliver better service.
• How to create Case?
- Create cases manually from the Cases tab, the Cases related list.
- Agents can log cases using SF phone call service.
- Web-to-Case and Email-to-case can automatically capture the case.
- Customers can log their own cases from customer community, Customer Portal.
- Case can be logged from SF Chatter answers.
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Case Management
• Case management means
organizing customer cases into
one place and making sure they
go to the right person, for the
right answer, by the right time.
• Service Cloud does all that
behind the scenes with
automation tools.
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Benefits of Case management automation
• Centralize
- Customer support interactions can be tracked from here.
• Integrate
- Deal with cases more quickly by integrating case information with existing knowledge bases or Salesforce
Knowledge , a knowledge base designed to help solve cases .
• Streamline
- Business processes can be enhanced by setting up automatic case escalation and workflow tasks.
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Queues
• Automatically prioritize support
team’s workload by creating lists
• Using queues agents can jump in
to solve certain types of cases.
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Assignment Rule
• Automatically assign incoming
cases to specific agents/queues
so that the right people work on
the right cases.
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Escalation Rule
• Automatically escalate cases to
the right people when the cases
aren’t solved by a certain time.
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Auto-Response Rule
• Automatically send personalized
email responses to customers
based on each case’s details.
#BangladeshSFDC Dhaka, Bangladesh Administrators Group
Automation of case management

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Automation of case management

  • 1.
  • 2. Imtiaz Bin Mohiuddin Trailblazer CGL Dhaka, Bangladesh Administrators Group 3x Salesforce Certified 2x Trailhead Ranger #BangladeshSFDC Dhaka, Bangladesh Administrators Group Automation of Case ManagementBy @imtiazbm
  • 3. Agenda • History of Case • Case Management • Benefits of Case management automation • Case Automation tools • Queues • Assignment Rule • Escalation Rule • Auto-Response Rule #BangladeshSFDC Dhaka, Bangladesh Administrators Group
  • 4. History of Case • What is Case? - A case is a customer's question, feedback, or issue. - Responding to cases keeps your customers happy. - Agents review cases to deliver better service. • How to create Case? - Create cases manually from the Cases tab, the Cases related list. - Agents can log cases using SF phone call service. - Web-to-Case and Email-to-case can automatically capture the case. - Customers can log their own cases from customer community, Customer Portal. - Case can be logged from SF Chatter answers. #BangladeshSFDC Dhaka, Bangladesh Administrators Group
  • 5. Case Management • Case management means organizing customer cases into one place and making sure they go to the right person, for the right answer, by the right time. • Service Cloud does all that behind the scenes with automation tools. #BangladeshSFDC Dhaka, Bangladesh Administrators Group
  • 6. Benefits of Case management automation • Centralize - Customer support interactions can be tracked from here. • Integrate - Deal with cases more quickly by integrating case information with existing knowledge bases or Salesforce Knowledge , a knowledge base designed to help solve cases . • Streamline - Business processes can be enhanced by setting up automatic case escalation and workflow tasks. #BangladeshSFDC Dhaka, Bangladesh Administrators Group
  • 7. Queues • Automatically prioritize support team’s workload by creating lists • Using queues agents can jump in to solve certain types of cases. #BangladeshSFDC Dhaka, Bangladesh Administrators Group
  • 8. Assignment Rule • Automatically assign incoming cases to specific agents/queues so that the right people work on the right cases. #BangladeshSFDC Dhaka, Bangladesh Administrators Group
  • 9. Escalation Rule • Automatically escalate cases to the right people when the cases aren’t solved by a certain time. #BangladeshSFDC Dhaka, Bangladesh Administrators Group
  • 10. Auto-Response Rule • Automatically send personalized email responses to customers based on each case’s details. #BangladeshSFDC Dhaka, Bangladesh Administrators Group