Automated Optimization with Smart Notifications by Jorrin Quest at MeasureCamp London September 2016
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Why and how we created a bandit algorithm to earn more money with smart notifications. Earn over learn. www.smartnotifications.com
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Automated Optimization with Smart Notifications by Jorrin Quest at MeasureCamp London September 2016
- 17. Proof of Concept! Do notifications have any negative effect?
- 20. Proof of Concept! Do notifications have any negative effect?
- 21. Proof of Concept! Do notifications have any negative effect?
- 22. Proof of Concept! Do notifications have any negative effect? What are the key factors1 for effective notifications? !
- 23. Proof of Concept! Do notifications have any negative effect? What are the key factors1 for effective notifications? ! Key Factors1 = Content, Segment, Journey step, Algorithm Less Impactful Factors2 = Design, Position, Animation
- 24. Proof of Concept! Do notifications have any negative effect? What are the key factors1 for effective notifications? Optimize these key factors to earn more! Key Factors1 = Content, Segment, Journey step, Algorithm Less Impactful Factors2 = Design, Position, Animation
- 25. Proof of Concept! Do notifications have any negative effect? What are the key factors1 for effective notifications? Optimize these key factors to earn more! Key Factors1 = Content, Segment, Journey step, Algorithm Less Impactful Factors2 = Design, Position, Animation
- 47. Example! Control! No notifcations Variant B! No notifications Variant C! Variant D!
- 49. Example 2! Control! Variant B! Variant C! Variant D!