To effectively engage with the emerging generations we need to understand the shaping influences in the world they are growing up in. As Generation Y increasingly fill our workplaces, Gen Z are today's students and Generation Alpha are filling our preschools. We are living in times of unprecedented change which is shaping the worldview of these emerging generations. A decade ago if we talked about tweets, status updates, androids and cloud computing, people would have wondered what we were talking about! In Australia, we are not only experiencing an ageing population, but also a baby boom, with record births, exceeding 300,000 being reached in 2012.

1. Engaging
Emerging
Generations:
Demographically Changed &
Geographically Redefined
Claire Madden
www.clairemadden.com

7. Know the Times
bit.ly/knowthetimes

8. #1
Demographically
changed

20. 1972

21. 2012

22. 2052

23. Today: 1 retiree : 5 workers
2050: 1 retiree : 2.7 workers
Ageing workforce
Total population increase: 370,000
Working age population increase: 170,000

25. #2
Generationally
redefined

30. Builders Generation
Aged 68+
11% pop
1% of workforce
0% in 2020

31. Boomers: Aged 49-67
Prime Ministers
William McMahon
1971-1972
Malcolm Fraser
1975-1983
Gough Whitlam
1972-1975
23% pop
34% of workforce
17% in 2020

32. Worldview: Boomers
Technology / Music
Television 1956 Audio Cassette
1962
Colour Television
1975
Elvis The Beatles

33. Worldview: Boomers
Social Events
Decimal Currency
1966
Neil Armstrong
1969
Vietnam War 1965-
1973
Cyclone Tracy
1974
Advance Australia Fair
1974

34. Gen X: Aged 34-48
Prime Ministers
Bob Hawke
1983-1991
Paul Keating
1991-1996
21% of pop
42% of workforce
36% in 2020

35. Worldview Gen X
Technology / Music
VCR 1976
Walkman 1979 IBM Personal Computer
1981
Madonna The Eagles Tina Turner

36. Worldview: Gen X
Social Events
Haley’s Comet
1986
Stock market
crash 1987
Berlin Wall 1989
Newcastle Earthquake
1989

37. Gen Y: Aged 19-33
Prime Ministers
John Howard
1996-2007
Kevin Rudd
2007- 2010
21% of pop
21% of workforce
35% in 2020

38. Worldview: Gen Y
Technology
SMS / mobile
phones 1995
DVDs 1995
Playstation / XBox / Wii
World Wide Web
1995
Email 1995
Social media – web 2.0

39. Worldview: Gen Y
Social Events
Thredbo disaster
1997
Columbine
Shootings 1999 New Millennium
2000
September 11, 2001 Bali Bombing 2002

40. Gen Z: Aged 3-18
Prime Ministers
Kevin Rudd
2007- 2010
Julia Gillard
2010 - current
19% of pop
2% of workforce
12% in 2020

41. Worldview: Gen Z
Technology

42. Speaking Gen Z
A quiz!
dis
chron
epic
defs
lms
soz
foshizzle
ttyl
confuzzled
chillax
hectic
lol
rofluts
bff
all g
tbh

43. www.clairemadden.com
www.mccrindle.com.au | info@mccrindle.com.au
FREECALL1800TRENDS
(1800873 637)
Claire Madden:
claire@mccrindle.com.au