Augmented Reality Product Packaging
•
0 likes•246 views
Product packaging are a great way for a brand to continuously engage with its customers and no better way to do it than using Augmented Reality
Report
Share
Report
Share
Download to read offline
Recommended
Risk, Awareness & Opportunity Using Social Listening to stay on top on trends...
Risk, Awareness & Opportunity Using Social Listening to stay on top on trends...Business Development Institute
Presentation: Risk, Awareness & Opportunity
Using Social Listening to stay on top on trends in Food & Beverage
Presented by: Hannah Godfrey, North American Food and Beverage Lead, Brandwatch
Brands in food and beverage are ‘Passion Brands’, people really care about what they consume and how it is produced, packaged and sold. This results in millions of conversations online about different food, drinks, brands and products every day. This passion can be a huge advantage if leveraged correctly but can also pose serious threats. In this session we’ll share stories of companies in the sector that are doing a great job of using social listening to mitigate risk and create opportunities.GH and Unilever
The document provides summaries of marketing campaigns for several brands:
1. Unilever's Magnum ice cream campaign included creating "Magnum Manor" where media could interview celebrity Eva Longoria and experience new products, generating over 380 million impressions.
2. Klondike's video contest asking "What Would You Do for a Klondike Bar?" included digital content and social media, generating over 390 million impressions and increasing online conversation.
3. Dove's campaign in Taiwan engaged celebrities and university product placements to reintroduce the brand to 20-somethings and increase market share among that group.
4. A "Food-shion Show" in Shanghai modernized Unilever's
Infographic: Engaging Today's Connected Consumers
Smartphones, tablets, email, apps, and push notifications have drastically changed today’s shopping experience. Retailers must use mobile-first strategies to engage customers at each stage of the customer lifecycle.
Digital Strategy For Nivea Cosmetics
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Would you bet on AR? Bettina Stier Scamatchia - Chiquita
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
P1032013 Monegros: Demografía y población
La Comarca de Los Monegros tiene una población en declive debido a la baja natalidad y la emigración de sus residentes. A pesar de esto, la comarca mantiene una economía basada en la agricultura y la ganadería.
P2032013 Monegros: Geografía Física
La comarca de Los Monegros se encuentra en Aragón. Tiene un relieve llano, clima seco y vegetación escasa. El agua es escasa debido a las pocas precipitaciones.
Visualising China - historical photos of China
Presentation about a University of Bristol project to crowdsource historical photographs of China, delivered at the JISC New Strategies for Digital Content Conference, London, March 2011.
Recommended
Risk, Awareness & Opportunity Using Social Listening to stay on top on trends...
Risk, Awareness & Opportunity Using Social Listening to stay on top on trends...Business Development Institute
Presentation: Risk, Awareness & Opportunity
Using Social Listening to stay on top on trends in Food & Beverage
Presented by: Hannah Godfrey, North American Food and Beverage Lead, Brandwatch
Brands in food and beverage are ‘Passion Brands’, people really care about what they consume and how it is produced, packaged and sold. This results in millions of conversations online about different food, drinks, brands and products every day. This passion can be a huge advantage if leveraged correctly but can also pose serious threats. In this session we’ll share stories of companies in the sector that are doing a great job of using social listening to mitigate risk and create opportunities.GH and Unilever
The document provides summaries of marketing campaigns for several brands:
1. Unilever's Magnum ice cream campaign included creating "Magnum Manor" where media could interview celebrity Eva Longoria and experience new products, generating over 380 million impressions.
2. Klondike's video contest asking "What Would You Do for a Klondike Bar?" included digital content and social media, generating over 390 million impressions and increasing online conversation.
3. Dove's campaign in Taiwan engaged celebrities and university product placements to reintroduce the brand to 20-somethings and increase market share among that group.
4. A "Food-shion Show" in Shanghai modernized Unilever's
Infographic: Engaging Today's Connected Consumers
Smartphones, tablets, email, apps, and push notifications have drastically changed today’s shopping experience. Retailers must use mobile-first strategies to engage customers at each stage of the customer lifecycle.
Digital Strategy For Nivea Cosmetics
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Would you bet on AR? Bettina Stier Scamatchia - Chiquita
Chiquita Bananas has a unique opportunity to connect with consumers through storytelling on their iconic blue stickers. The summaries seeks to leverage new technologies like augmented reality stickers and Snapchat filters to engage younger audiences and bring more fun and smiles to everyday experiences. The goal is to push the Chiquita brand further into popular culture and have something interesting going on throughout the year to keep people interested and engaged with the brand.
P1032013 Monegros: Demografía y población
La Comarca de Los Monegros tiene una población en declive debido a la baja natalidad y la emigración de sus residentes. A pesar de esto, la comarca mantiene una economía basada en la agricultura y la ganadería.
P2032013 Monegros: Geografía Física
La comarca de Los Monegros se encuentra en Aragón. Tiene un relieve llano, clima seco y vegetación escasa. El agua es escasa debido a las pocas precipitaciones.
Visualising China - historical photos of China
Presentation about a University of Bristol project to crowdsource historical photographs of China, delivered at the JISC New Strategies for Digital Content Conference, London, March 2011.
Glosarium teks debat . della ika&candra maulana.x mm1 vocsten malang
Dokumen ini merupakan glosarium tentang debat yang menjelaskan definisi debat, jenis debat formal seperti di parlemen, unsur-unsur debat, dan macam-macam debat seperti debat Amerika, debat proposal, dan debat parlementer. Dokumen ini juga menjelaskan debat kompetitif yang sering dilakukan di sekolah dan universitas.
P3032013 Monegros: Economía
La Comarca de Los Monegros se encuentra en la provincia de Huesca, y su economía se basa principalmente en la agricultura y la ganadería. Otras industrias incluyen la producción de energía renovable y el turismo rural.
3Com 03-0021-001 REV. A1
This document provides information about purchasing a 3Com 03-0021-001 REV. A1 ETHERLINK III product from Launch 3 Telecom. It describes how to purchase the product via phone, email or by filling out a request for quote form online. It also provides details about payment methods, same day shipping and tracking, warranty and additional repair services offered by Launch 3 Telecom.
3Com EDL-3C-16681
This document provides information about purchasing a 3Com EDL-3C-16681 product from Launch 3 Telecom. It includes contact information for purchasing, payment options, same-day shipping details, and warranty information. It also describes additional services provided by Launch 3 Telecom such as repairs, maintenance contracts, de-installation, and telecom equipment recycling.
La ira tarea 6
La ira como respuesta hacia situaciones que se consideran injustas o que amenazan la integridad del individuo. Cuando es sostenida en el tiempo perjudica notablemente la salud.
Diapositivas de congruencias.
Este informe final presenta información sobre las traslaciones geométricas. Define las traslaciones como movimientos directos que mantienen la forma y tamaño de las figuras trasladadas usando un vector. Explica que los elementos característicos de una traslación son el vector de traslación, y describe diferentes tipos de vectores como vectores equipolentes, libres, fijos y unitarios. Además, discute sistemas de representación de traslaciones usando planos cartesianos y software.
Reglamento ito
REGLAMENTO DE LA LEY N° 20.703, QUE CREA Y REGULA EL REGISTRO NACIONAL DE INSPECTORES TÉCNICOS DE OBRA (ITO)
Target Audience Questionnaire
The document discusses the results of a questionnaire given to people aged 16-32 about their preferences regarding an indie magazine. Key findings include:
- Most respondents preferred a black and white color scheme with occasional pops of color over pastel or vibrant colors.
- Younger people slightly preferred obscurity in design while older respondents emphasized uniformity and structure.
- Respondents expected to see male artists on the cover more than female artists, likely due to societal influences.
- Respondents most associated the indie genre with string instruments and least with woodwind instruments.
2 клас урок 15 короткі історичні відомості (від абака до нетбука)
2 клас урок 15 короткі історичні відомості (від абака до нетбука)
Dayfresh Tetra Launch Ideation 2016
This document outlines an experiential activation plan for Tetra brand milk. The goal is to educate consumers about the benefits of Australian cow milk versus buffalo milk through interactive experiences. The plan involves pre-hype social media activities, a virtual reality farm experience installation in select malls, and in-store sampling and promotions. Consumers will learn about Tetra's milk through virtual reality, Q&A sessions with chances to win prizes, and sharing on social media. The experiential campaign aims to uniquely position Tetra milk and give consumers a memorable brand experience.
Top 6 Trends in Packaging. Contract Packaging Association 2014 Conference
Trends in Packaging 2014 - Contract Packaging Association
CPA 2014 Annual Meeting
Today consumers control brands. The internet and social media have given consumers more of a voice than they have ever had. This rise of the “Experience Economy” and “The internet of things” has changed the retail shopping experience. This always-on digital savvy consumer creates massive challenges for brands on how they have to mobilize their product development and supply chain management to deliver on the ever-shifting landscape of consumer demands. The good news is these changes are causing explosive growth in the contract packaging industry. In his presentation, Pete Sena takes us you through some emerging consumer trends and behaviors to inspire you on some ways you can better service consumer packaged goods organizations who are consistently shifting and evolving to meet the needs and demands of consumers globally.
A framework for top 6 trends and consumer wants in Package Design and consumer packaged goods.
1 - Sustainability
2 - Transparency
3 - Social Media & Connected Technology
4 - Functionality
5 - Entertainment
6 - Convenience
Brands are looking for innovative thinking to transform their business
If we know that 68% of purchase decisions can be driven by packaging an unsatisfied consumer means opportunity for packagers.
Created a Framework of 6 Key Pillars of for the intersection of consumers and packaging worldwide to inspire disruptive innovation.
-when people feel like the brand stands for the values they do, they have a higher affinity towards brands.
sustainability is paramount.
-better environment, better world.
The LOHAS consumer (life of health and sustainability) segment is a 290 billion dollar market in the US alone.
this estimated 13 to 19 percent of the population cannot be avoided.
sustainability matters more than because our customers want it
The choices we make will affect our children's future on this earth.
The land grab for the higher income consume is among us.
environmentally friendly packaging is important to consumers.
Reusable packaging offers people something extra for their money, allows consumers to feel environmentally responsible in their purchase decisions
people care how a product was made.
where possible we must lift the curtain
Focus groups are too slow and don’t offer the power and reach that social media does.
As a society we suffer from Cell Phone Addiction and FOMO (fear of missing out)
Social media paired with ethnographic research can unlock and validate key decisions in the supply chain and brand vision
News media and PR drives consumer interest.
Unilever, L'Oreal, Johnson & Johnson, Avon Products, Henkel, Estee Lauder, Coty, Clorox, LG, Procter & Gamble (P&G), MSW Packaging, Heartside Food Solutions, The Visual Pak Companies, ADCO Manufacturing, Church & Dwight, Revlon, Chanel, Energizer Holdings Inc, Prestige Brands,
Brand As Verb: Principles of High Performing Experience Brands
This document discusses closing the "experience gap" between what brands promise and the actual experiences consumers have. It outlines 5 principles for improving customer experiences: 1) Add value for consumers, 2) Invite consumer participation, 3) Use user-first design, 4) Inspire sharing of brand experiences, and 5) Create brand content that consumers want to engage with rather than interrupting them. It provides examples of brands like KLM, Ikea, Dove, and Honda that have successfully implemented these principles through campaigns, programs and digital experiences. The overall message is that brands must shift from focusing on marketing messages to focusing on the experiences they provide and the value they deliver to consumers.
Kommando Marketing Creds 2017
Celebrating 15 years of creating and producing incredible Experiential events. We bring brands and people closer together using technology, brand experience and digital marketing channels. Part creative, part innovation. All heart.
Kommando Marketing Media Pack 2017
A fearless independent Brand Experience agency with in-house production. We deliver unique end to end campaigns for agencies and brands across the world. Combining operational precision with bold creativity, we bring people and brands closer together.
Committed to innovation and driven by experience, we turn the impossible into a reality.
Brand experience insights and case studies
The document discusses 5 principles of high performing experience brands in today's attention economy:
1. Add value - Brands need to give more than they take from consumers by offering value like helpful information or services.
2. Invite participation - Brands should focus on managing communities of supporters rather than rigid brand standards and invite participation through contributing ideas or influencing experiences.
3. User-first design - Brand experiences need to start with understanding consumers' behaviors and catering to their needs and wants to increase engagement without extra convincing.
4. Inspire sharing - Brands must provide compelling content or causes that consumers genuinely want to talk about and share with others through their personal networks.
5. Be
Fft 7 food purchase path
The document discusses the various stages consumers go through when purchasing food and beverages. It begins by outlining the JWT Consumer Buying System, which identifies 7 stages - awareness, information search, evaluation of options, purchase decision, purchase, consumption, and post-purchase evaluation. It then provides examples of how brands target consumers at each stage, such as triggering awareness through sensory cues or occasions, aiding the search process online, influencing preferences through branding and messaging, and engaging customers after the purchase. The document emphasizes that understanding the full consumer journey allows brands to develop effective strategies at each step.
More Related Content
Viewers also liked
Glosarium teks debat . della ika&candra maulana.x mm1 vocsten malang
Dokumen ini merupakan glosarium tentang debat yang menjelaskan definisi debat, jenis debat formal seperti di parlemen, unsur-unsur debat, dan macam-macam debat seperti debat Amerika, debat proposal, dan debat parlementer. Dokumen ini juga menjelaskan debat kompetitif yang sering dilakukan di sekolah dan universitas.
P3032013 Monegros: Economía
La Comarca de Los Monegros se encuentra en la provincia de Huesca, y su economía se basa principalmente en la agricultura y la ganadería. Otras industrias incluyen la producción de energía renovable y el turismo rural.
3Com 03-0021-001 REV. A1
This document provides information about purchasing a 3Com 03-0021-001 REV. A1 ETHERLINK III product from Launch 3 Telecom. It describes how to purchase the product via phone, email or by filling out a request for quote form online. It also provides details about payment methods, same day shipping and tracking, warranty and additional repair services offered by Launch 3 Telecom.
3Com EDL-3C-16681
This document provides information about purchasing a 3Com EDL-3C-16681 product from Launch 3 Telecom. It includes contact information for purchasing, payment options, same-day shipping details, and warranty information. It also describes additional services provided by Launch 3 Telecom such as repairs, maintenance contracts, de-installation, and telecom equipment recycling.
La ira tarea 6
La ira como respuesta hacia situaciones que se consideran injustas o que amenazan la integridad del individuo. Cuando es sostenida en el tiempo perjudica notablemente la salud.
Diapositivas de congruencias.
Este informe final presenta información sobre las traslaciones geométricas. Define las traslaciones como movimientos directos que mantienen la forma y tamaño de las figuras trasladadas usando un vector. Explica que los elementos característicos de una traslación son el vector de traslación, y describe diferentes tipos de vectores como vectores equipolentes, libres, fijos y unitarios. Además, discute sistemas de representación de traslaciones usando planos cartesianos y software.
Reglamento ito
REGLAMENTO DE LA LEY N° 20.703, QUE CREA Y REGULA EL REGISTRO NACIONAL DE INSPECTORES TÉCNICOS DE OBRA (ITO)
Target Audience Questionnaire
The document discusses the results of a questionnaire given to people aged 16-32 about their preferences regarding an indie magazine. Key findings include:
- Most respondents preferred a black and white color scheme with occasional pops of color over pastel or vibrant colors.
- Younger people slightly preferred obscurity in design while older respondents emphasized uniformity and structure.
- Respondents expected to see male artists on the cover more than female artists, likely due to societal influences.
- Respondents most associated the indie genre with string instruments and least with woodwind instruments.
2 клас урок 15 короткі історичні відомості (від абака до нетбука)
2 клас урок 15 короткі історичні відомості (від абака до нетбука)
Viewers also liked (15)
Glosarium teks debat . della ika&candra maulana.x mm1 vocsten malang
Glosarium teks debat . della ika&candra maulana.x mm1 vocsten malang
2 клас урок 15 короткі історичні відомості (від абака до нетбука)
2 клас урок 15 короткі історичні відомості (від абака до нетбука)
Slaid refresher kospen elemen pemakanan petaling 19 mac 2017
Slaid refresher kospen elemen pemakanan petaling 19 mac 2017
Similar to Augmented Reality Product Packaging
Dayfresh Tetra Launch Ideation 2016
This document outlines an experiential activation plan for Tetra brand milk. The goal is to educate consumers about the benefits of Australian cow milk versus buffalo milk through interactive experiences. The plan involves pre-hype social media activities, a virtual reality farm experience installation in select malls, and in-store sampling and promotions. Consumers will learn about Tetra's milk through virtual reality, Q&A sessions with chances to win prizes, and sharing on social media. The experiential campaign aims to uniquely position Tetra milk and give consumers a memorable brand experience.
Top 6 Trends in Packaging. Contract Packaging Association 2014 Conference
Trends in Packaging 2014 - Contract Packaging Association
CPA 2014 Annual Meeting
Today consumers control brands. The internet and social media have given consumers more of a voice than they have ever had. This rise of the “Experience Economy” and “The internet of things” has changed the retail shopping experience. This always-on digital savvy consumer creates massive challenges for brands on how they have to mobilize their product development and supply chain management to deliver on the ever-shifting landscape of consumer demands. The good news is these changes are causing explosive growth in the contract packaging industry. In his presentation, Pete Sena takes us you through some emerging consumer trends and behaviors to inspire you on some ways you can better service consumer packaged goods organizations who are consistently shifting and evolving to meet the needs and demands of consumers globally.
A framework for top 6 trends and consumer wants in Package Design and consumer packaged goods.
1 - Sustainability
2 - Transparency
3 - Social Media & Connected Technology
4 - Functionality
5 - Entertainment
6 - Convenience
Brands are looking for innovative thinking to transform their business
If we know that 68% of purchase decisions can be driven by packaging an unsatisfied consumer means opportunity for packagers.
Created a Framework of 6 Key Pillars of for the intersection of consumers and packaging worldwide to inspire disruptive innovation.
-when people feel like the brand stands for the values they do, they have a higher affinity towards brands.
sustainability is paramount.
-better environment, better world.
The LOHAS consumer (life of health and sustainability) segment is a 290 billion dollar market in the US alone.
this estimated 13 to 19 percent of the population cannot be avoided.
sustainability matters more than because our customers want it
The choices we make will affect our children's future on this earth.
The land grab for the higher income consume is among us.
environmentally friendly packaging is important to consumers.
Reusable packaging offers people something extra for their money, allows consumers to feel environmentally responsible in their purchase decisions
people care how a product was made.
where possible we must lift the curtain
Focus groups are too slow and don’t offer the power and reach that social media does.
As a society we suffer from Cell Phone Addiction and FOMO (fear of missing out)
Social media paired with ethnographic research can unlock and validate key decisions in the supply chain and brand vision
News media and PR drives consumer interest.
Unilever, L'Oreal, Johnson & Johnson, Avon Products, Henkel, Estee Lauder, Coty, Clorox, LG, Procter & Gamble (P&G), MSW Packaging, Heartside Food Solutions, The Visual Pak Companies, ADCO Manufacturing, Church & Dwight, Revlon, Chanel, Energizer Holdings Inc, Prestige Brands,
Brand As Verb: Principles of High Performing Experience Brands
This document discusses closing the "experience gap" between what brands promise and the actual experiences consumers have. It outlines 5 principles for improving customer experiences: 1) Add value for consumers, 2) Invite consumer participation, 3) Use user-first design, 4) Inspire sharing of brand experiences, and 5) Create brand content that consumers want to engage with rather than interrupting them. It provides examples of brands like KLM, Ikea, Dove, and Honda that have successfully implemented these principles through campaigns, programs and digital experiences. The overall message is that brands must shift from focusing on marketing messages to focusing on the experiences they provide and the value they deliver to consumers.
Kommando Marketing Creds 2017
Celebrating 15 years of creating and producing incredible Experiential events. We bring brands and people closer together using technology, brand experience and digital marketing channels. Part creative, part innovation. All heart.
Kommando Marketing Media Pack 2017
A fearless independent Brand Experience agency with in-house production. We deliver unique end to end campaigns for agencies and brands across the world. Combining operational precision with bold creativity, we bring people and brands closer together.
Committed to innovation and driven by experience, we turn the impossible into a reality.
Brand experience insights and case studies
The document discusses 5 principles of high performing experience brands in today's attention economy:
1. Add value - Brands need to give more than they take from consumers by offering value like helpful information or services.
2. Invite participation - Brands should focus on managing communities of supporters rather than rigid brand standards and invite participation through contributing ideas or influencing experiences.
3. User-first design - Brand experiences need to start with understanding consumers' behaviors and catering to their needs and wants to increase engagement without extra convincing.
4. Inspire sharing - Brands must provide compelling content or causes that consumers genuinely want to talk about and share with others through their personal networks.
5. Be
Fft 7 food purchase path
The document discusses the various stages consumers go through when purchasing food and beverages. It begins by outlining the JWT Consumer Buying System, which identifies 7 stages - awareness, information search, evaluation of options, purchase decision, purchase, consumption, and post-purchase evaluation. It then provides examples of how brands target consumers at each stage, such as triggering awareness through sensory cues or occasions, aiding the search process online, influencing preferences through branding and messaging, and engaging customers after the purchase. The document emphasizes that understanding the full consumer journey allows brands to develop effective strategies at each step.
Top 5 Franchise Marketing Strategies for 2014
The Top 5 Franchise Marketing Strategies for 2014 will make you rethink your local marketing and will help you learn to empower your customers, build local relationships, and leverage location-based marketing!
MRA Awards 2020
The document summarizes winners of the Modern Retail Awards in 2020. It discusses how brands like Brooklinen, 1-800-Contacts, and Imperfect Foods drove innovation in sustainability and social good during the challenging COVID-19 pandemic year. It highlights how some winners, like online grocery stores, solved problems for consumers needing food delivery during quarantines. The document recommends reading about each winner's story to learn lessons that can inform strategies for 2021 and beyond.
0 sephora case study v2
Sephora has successfully integrated digital technologies and mobile platforms into its marketing and shopping experiences. It understands that customers are digital and mobile, so it collects customer data to provide personalized service across online and offline channels. A key example is its Color IQ program, which uses a skin scanning device in stores and matches foundations to customers' skin tones, then enables them to browse and purchase product recommendations on mobile devices. By offering valuable content and empowering sharing, Sephora enhances customer relationships and drives sales.
New normal digital insights and recommendations
Indonesians are adjusting to life under COVID-19 restrictions by working from home, ordering deliveries, and meeting digitally. Social media sentiment about COVID-19 has remained positive in Indonesia. Search trends show high interest in symptom information. Shopping behaviors have changed, with more people stocking up on essentials and prioritizing product quality over price. Eating out and travel have decreased significantly. Media consumption has shifted heavily to television and digital platforms. App usage for communication, gaming, productivity and entertainment has increased sharply. Businesses need to adapt to these new consumer behaviors and shifts in order to effectively engage customers during this period.
Nokia E7 Final Presentation
The document outlines a proposed marketing strategy called "Experience the Lifestyle Campaign" to promote French Baker and Shopwise using digital and mobile media in the Philippines. It involves three phases - awareness, experience, and lifestyle integration. Phase 1 creates awareness through viral videos and mobile applications. Phase 2 encourages experiences through promotions and QR codes. Phase 3 aims to integrate the brands into customers' lifestyles through loyalty programs, an online shopping site, and in-store touchscreens. The strategy targets tech-savvy Filipinos and aims to increase sales through customer engagement, personalization, and establishing the brands as part of customers' everyday experiences.
Digital Marketing
This PowerPoint explains the 4Es in Digital Marketing. The 4Es include excitement, education, experience, and engagement. Read more to find out how each of these operates in the digital media world. You will also be presented with examples within the 4E framework and how you can potentially put it to future use.
Retail trends
1) Retail is being disrupted by new digital-savvy shoppers who seamlessly move between online and in-store shopping. They expect personalized, convenient experiences and relevant offers across all channels.
2) Traditional retailers must adopt an omnichannel approach and focus on creating life experiences instead of just transactions to survive. They need to provide value and ease of shopping at every touchpoint.
3) The future of retail involves predictive, personalized experiences everywhere and letting consumers help design products and own brands through participation and social selling. Retailers will need to harness consumer data and mobile technology to drive in-store sales and create seamless shopping journeys.
4food - burgers go social
4Food is a new burger restaurant in New York that uses social media and mobile technologies to engage customers and promote the brand. Customers can customize their burgers using a variety of toppings and share their creations on social media. The restaurant encourages this sharing by giving customers credits towards future purchases each time another customer orders their custom burger. 4Food aims to "de-junk fast food" by serving high-quality, locally-sourced ingredients and promoting health and wellness.
DigitasLBiConnectedCommerceSurvey_2014
A survey of 12,000 consumers across 12 countries was conducted to understand changing shopping behaviors and the role of technology. Some key findings:
- Smartphones are increasingly important throughout the shopping process, from research to purchase, especially in China. Tablets and laptops are also important research devices.
- While most online purchases still happen on desktops/laptops rather than mobile, 1/3 of smartphone users have made purchases on their phone in the last 3 months. This is highest in China at 76%.
- Social media influences vary widely by country, with over 80% of Chinese consumers influenced in purchases, compared to around 40% in Western countries.
- In-store technologies are enhancing
Connected Commerce - Digitas
A survey of 12,000 consumers across 12 countries was conducted to understand new shopping habits and the increasing importance of smartphones. Some key findings:
- Smartphones are the most commonly owned devices and are used throughout the shopping process, from initial research to in-store purchases. Their role is largest in China.
- Most online shopping still occurs via desktop/laptop rather than mobile, though mobile usage for research and purchases is rising. Social media influences vary significantly by country.
- Stores remain an important source of information. Digital tools are enhancing the in-store experience and role of sales associates. Consumers are open to new technologies both for convenience and to receive personalized offers.
Augmented / Virtual Reality in the Packaging Industry
The document discusses how augmented and virtual reality technologies can be used in various areas of the packaging industry, including:
1. Using product sleeves and labels as markers to provide interactive AR/VR experiences for branding, marketing, and engaging consumers at different stages of the purchase funnel.
2. Enhancing sales of manufacturing equipment and systems by allowing customers to immerse themselves in virtual demonstrations of complex production lines and customization options.
3. Streamlining spare parts procurement, maintenance, and repair of production systems by overlaying technical information to guide technicians and enable remote collaboration.
4. Improving training programs by simulating dangerous or complex procedures to allow repeated practice in a safe virtual environment.
Turning The Tide
The document summarizes key insights from a webinar series hosted by Facebook and Ogilvy to help brands navigate the new normal using Facebook services. It discusses how social creativity can help transform brands, commerce, and experiences during COVID-19. Some of the strategies highlighted include using virtual experiences, augmented reality, interactive ads, livestreaming and more to engage customers and drive sales remotely.
Media Planning for L'Oréal
This document contains information about media planning for a L'Oreal Paris campaign. It discusses the consumer journey and key tasks in each stage (Seek, Involve, Act, Share). It then outlines L'Oreal's online value proposition and strategies to build trust and create a touch/feel experience. The document also discusses media mix strategies like reach, frequency, share of voice. It proposes a new "Women of Worth" campaign to pay tribute to working women and their relationships. Strategies to amplify the campaign message through TV ads, hashtags, awards are also mentioned.
Similar to Augmented Reality Product Packaging (20)
Top 6 Trends in Packaging. Contract Packaging Association 2014 Conference
Top 6 Trends in Packaging. Contract Packaging Association 2014 Conference
Brand As Verb: Principles of High Performing Experience Brands
Brand As Verb: Principles of High Performing Experience Brands
Augmented / Virtual Reality in the Packaging Industry
Augmented / Virtual Reality in the Packaging Industry
Recently uploaded
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
This case study explores designing a scalable e-commerce platform, covering key requirements, system components, and best practices.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Trusted Execution Environment for Decentralized Process Mining
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Recently uploaded (20)
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Augmented Reality Product Packaging
- 1. Interactive Packaging using Augmented Reality
- 2. of smartphone users turn to their phone to influence a purchase decision while in a store. Addingavaluetothecustomerexperienceduringusagecouldbeareal differentiator,andnobetterwaythanusingAugmentedReality. 82% of 25- to 34-year-olds head to the kitchen with either their smartphones or tablets. 75% Grocery purchase decisions being made in-store. 3 in 4
- 3. Embedding the Augmented Experience into product packaging to: 1. reach out to customers on a deeper level. 2. make the brand experience more memorable. 3. getting people to "lock" back their experiences into the product. 4. would be a great value-add that the brand would provide to the customers it packs for - to engage with their audiences.
- 4. unlock brand stories unlock recipes engage in contests people share photos of dishes using the brand & tag friends Experience
- 5. MovingUp Products ℗ Ltd (FlippAR) NUMA Bengaluru, 5th Floor 46/1 Church Street Bengaluru 560 001 Email: 1800@flippAR.com Call: +91 98456 87447 Web: www.flippAR.com FB: facebook.com/FlippARWorld Twitter: twitter.com/FlippARWorld AR experience with the product packaging will not only deliver a surprising tangible experience to the customer, but it will also link this experience deeply with the main touchpoint in the customers' mind.