This document summarizes brand tracking in augmented reality based on Google Trends data from 2008 to 2009. It tracks search volume for various brands across categories like automobiles, apparel, media/entertainment, food/drink, and miscellaneous. In the automobiles category, BMW Z4, Nissan Cube, and Citroen Picasso saw increased search volumes. Adidas and Benetton trended in apparel. Media brands like Doritos, Assassin's Creed, and Transformers were more searched. Food brands including Stella Artois and McDonald's also trended.

1. Brand Tracking: Augmented Reality
7 Ikea Stella Artois Adidas (VW) Orange
John Mayer
Peugeot (3008)
6 Mazda (2)
Six Flags
Kia (Soul) Wrigleys Lost Valentinos
5 Esquire
Molson (Dry)
Search Volume Index
Paramount (Transformers) Fox (Dollhouse)
MacDonalds (Star Wars)
4 Fox (Night at the Museum)
Fiat (500C and Linea) Disney (Land)
Nissan (370Z) USPS MacDonalds (Avatar)
Topps Nike
3 Paramount (Star Trek) Epson
Toyota (IQ)
Lego Eminem
BMW (Z4) MacDonalds (McNuggets)
2 BMW (Mini)
Nissan (Cube)
Infiniti Adidas Ubisoft (Assassins Creed)
Doritos (Blink 182)
Ray Ban
1
GE (Smart Grid) Citroen (C3 Picasso)
Ford (Ka) Fanta (Virtual Tennis)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)

2. Brand Tracking: Automobiles
7
Peugeot (3008)
6 Mazda (2)
Dodge (Avenger) SEAT
5
Search Volume Index
4
Nissan (370Z)
Kia (Soul)
3
Toyota (IQ) Fiat (500C and Linea)
BMW (Z4)
2 BMW (Mini)
Infiniti
Nissan (Cube)
1
Citroen (C3 Picasso)
Ford (Ka)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)

6. Automobiles: BMW (Z4)

7. Automobiles: Nissan (Cube)

8. Automobiles: Citroen (Picasso)

9. Automobiles: Fiat

12. Automobiles: Seat

13. Automobiles: Mazda

14. Brand Tracking: Apparel
7 Adidas (VW)
6
Benetton
5
Search Volume Index
Hugo Boss
4
Nike
3
2
Adidas
Ray Ban
1
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)

15. Apparel: Adidas

18. Apparel: Benetton

19. Apparel: Hugo Boss

20. Brand Tracking: Media / Entertainment
7
John Mayer Mattel (Avatar)
Lost Valentinos
6
Six Flags
Esquire
5 Fox (Dollhouse)
Search Volume Index
Paramount (Transformers)
MacDonalds (Star Wars)
4 Fox (Night at the Museum)
Disney (Land)
MacDonalds (Avatar)
3 Paramount (Star Trek)
Eminem
MacDonalds (McNuggets)
2
Ubisoft (Assassins Creed)
Doritos (Blink 182)
1
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)

21. Media / Entertainment: Doritos

22. Media / Entertainment: Assassins Creed

23. Media / Entertainment: Night at the Museum

24. Media / Entertainment: Transformers

26. Media / Entertainment:
Star Trek

31. Media / Entertainment: Six Flags

34. Brand Tracking: Food / Drink
7 Stella Artois
Wrigleys
6
5 Molson (Dry)
Search Volume Index
MacDonalds (Star Wars)
4
MacDonalds (Avatar)
3
MacDonalds (McNuggets)
2
Doritos (Blink 182)
1
Fanta (Virtual Tennis)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)

35. Brand Tracking: Misc
7 Ikea Home Depot Orange
6
Cisco
5
Search Volume Index
4
USPS
Topps
3 Epson
Lego
2
1
GE (Smart Grid)
0
Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: Google Trends (Augmented Reality)

36. About KZero
Consulting, Analytics, Insight

37. KZero services (we don’t just do charts)
For Start-ups: Business planning, market sizing, financial modeling, strategic
guidance
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development, user analysis
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For VC’s/Investors: Deal-flow, investment analysis, market sizing

38. Clients

39. Media References