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Conversations about Impact in
Documentary
Patricia Aufderheide
American University
Visible Evidence 2015
•You can’t measure the impact
of art!
•We need better tools to
measure impact!
•We need better theory to
measure impact!
SOPA/PIPA coverage
between 2010 and 2012:
http://cyber.law.harvard.edu/research/mediacloud/2013/
mapping_sopa_pipa/
• Impact defined too
narrowly
• Key terms politicized
• Awards/promotions
lock meaning
• Typologies siloed
THANK YOU!
Be in touch at
paufder@american.edu

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Aufderheide on impact and documentaries, Visible Evidence 2015

  • 1. Conversations about Impact in Documentary Patricia Aufderheide American University Visible Evidence 2015
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. •You can’t measure the impact of art! •We need better tools to measure impact! •We need better theory to measure impact!
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. SOPA/PIPA coverage between 2010 and 2012: http://cyber.law.harvard.edu/research/mediacloud/2013/ mapping_sopa_pipa/
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. • Impact defined too narrowly • Key terms politicized • Awards/promotions lock meaning • Typologies siloed
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. THANK YOU! Be in touch at paufder@american.edu