The document provides an overview of Audionic, a Pakistan-based consumer electronics company founded in 2003. It discusses Audionic's expansion from speakers in 2003 to additional product categories like tablets, toys, and e-Quran learning. The document also analyzes Audionic's market share in home theaters, headphones, and other categories, identifies its major competitors, and outlines its marketing strategies over the years including celebrity endorsements and targeting universities to reach younger audiences. Key events in Audionic's history and options for its future direction are also summarized.

2. 2001
Founded In
Company
Parent

3. 2003
Founded In
Consumer
Electronics
Category

4. 2011
Founded In
e-Quran
Learning
Category

5. 2015
Founded In
Hoverboard
& Toys
Category

6. 2003
Founded In
Home Audio
& Theaters
Category

7. Karachi
Hyderabad
Hub
Quetta
Peshawar
Rawalpindi
Lahore
Multan
AUDIONIC
OFFICES & FACTORIES
In China & Taiwan
Aswell

8. Target
Market
SPEAKERS
Affordable
15 – 50 YEARS OLD
Age
A- & B
Sec

9. Neckbands
Market
Headphones
Market
INDUSTRY ANALYSIS
Majlis, Mehfil &
Taraweeh
(MMT) Market
Home
Theaters
Market
Breakdown

10. MAJOR COMPETITORS
INDUSTRY ANALYSIS
12%Market
Share
Home Theaters
Headphones & Earphones
Deals In
*Euromonitor
OTHER BRANDS

11. MAJOR COMPETITORS
INDUSTRY ANALYSIS
7% Market
Share
Home Theaters
Headphones & Earphones
Deals In
*Euromonitor
OTHER BRANDS
12%Market
Share
Home Theaters
Headphones & Earphones
Deals In

12. MAJOR COMPETITORS
INDUSTRY ANALYSIS
7% Market
Share
Home Theaters
Headphones & Earphones
Deals In
*Euromonitor
OTHER BRANDS
11%Market
Share
All Categories
Deals In

13. CUSTOMER PREFERENCES
Width
Control Panel
Driver Size Unit
Rechargeable Battery
Wireless Charging
Removable Battery RMS Watts
Bluetooth
AUX
WiFi

14. PROBLEM
Audionic a Chinese Brand?

15. How Audionic Became
Pakistan’s Leading Speakers Brand

16. TV ADVERTISEMENTS
2015
Wasim Akram
for Dany Tab

17. DANY TAB PRINT AD

18. TV ADVERTISEMENTS
2015
Wasim Akram
for Dany Tab
2015
ICC World Cup
2015
2016
Audionic’s Star
Studded Ad
2017
Fahad Mustafa
as Audionic’s BA
2018
Ahmed Raza Qadri
Mehfil Speakers Ad

19. MARKET THEM YOUNG
To Spend
More Money
To Fullest
Live Life
*Based on survey by Audionic

20. Universities
Top
Competition
Music
2017
Late
Mostly
Undergrads
MARKET THEM YOUNG

21. OTHER MARKETING CHANNELS
BTL
Digital

22. DEALER SHOP BRANDING
Exclusive Shops
No
Visibility
Show

23. DISTRIBUTION
Outlet Type 2013 2014 2015 2016 2017 2018
Store-Based Retailing 84.5 82.7 80.1 77.8 76.6 75.5
Grocery Retailers 4.3 4.3 4.3 4.4 4.5 4.5
Discounters - - - - - -
Hypermarkets 4.3 4.3 4.3 4.4 4.5 4.5
Supermarkets - - - - - -
Other Grocery Retailers - - - - - -
Non-Grocery Specialists 59.6 58.4 56.2 54.2 53.8 53.7
Electronics and Appliance Specialist Retailers 57.8 56.9 54.8 52.9 52.6 52.5
Other Non-Grocery Specialists 1.7 1.6 1.4 1.3 1.3 1.2
Mixed Retailers 20.6 20.0 19.6 19.3 18.3 17.3
Non-Store Retailing 15.5 17.3 19.9 22.2 23.4 24.5
Direct Selling - - - - - -
Homeshopping 2.5 2.7 2.8 2.8 2.9 2.9
Internet Retailing 13.0 14.6 17.1 19.3 20.5 21.6
Total 100.0 100.0 100.0 100.0 100.0 100.0

24. KEY EVENTS
2001
Dany Tech
was formed
2003
Audionic was formed
2008
HP Collaboration with
Dany
2015
Audionic
Positioning Change
2015
Wasim Akram Became
Dany Tab BA
2015
Audionic
ICC WC 20152016
Celebrity TVC
of Audionic
2017
Fahad Mustafa Became
Audionic BA 2017Audionic Idol
2017
Audionic Dealer Branding
2018Ahmed Raza
Qadri Mehfil TVC

25. MANAGEMENT MEETING 2019
Option 1: Focus On Youth
Option 2: Open Exclusive Stores in
Malls
Option 3: Introduce New Brand for
Premium Pricing

26. THANK YOU