Audience Theorists- Clark, Hartley, McDougall
•Download as PPTX, PDF•
1 like•362 views
Clark et al believed that media companies should regularly research their target audiences through surveys and interviews to tailor their products to audience expectations. John Hartley accepted the importance of audience research but also felt it was valuable to develop relationships with audiences by representing their views. Julian McDougall believed that the online age makes defining audiences difficult, but that audiences are still able to understand media and give it meaning.
Report
Share
Report
Share
Recommended
Workshop 3 paula lovitt
This document discusses digital policy-making strategies used by the Labour Market Directorate at the Department for Business, Innovation and Skills. It describes how digital tools are used for both engagement and listening. Engagement includes publicizing consultations and announcements online and on social media to reach wider audiences. Listening involves tracking industry blogs and public sentiment. A case study of an employment law blog highlights tips for regular posting and promotion. A consultation on zero-hours contracts received over 38,000 responses, the most in BIS history, after stakeholder groups shared the online survey link. The future may require faster responses to digital feedback and reevaluating how open policy-making inputs are analyzed and valued.
Workshop 2 robin van de hende dwp futures
This document discusses challenges around making policy openly at the Department for Work and Pensions (DWP). It notes that some policy issues can be sensitive and discussing options publicly before they are fully developed can alarm people or generate opposition. The document proposes creating a "Challenge Lab" space where DWP officials and outside experts can freely discuss challenging issues like child maintenance to develop practical solutions. The goal is to get fresh perspectives while reassuring colleagues concerned about openly discussing sensitive issues.
Richard dyer’s star theory
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
Uses and gratifications theory
The Uses and Gratifications theory views audiences as active in their media consumption choices. It posits that people select media to fulfill certain needs and gratifications. The theory assumes audiences are goal-oriented in their selections and can articulate the reasons behind their choices. It also acknowledges that media compete with other sources for fulfilling needs. Common gratifications sought from media include information, entertainment, social interaction, and escape from problems. The degree to which media gratify the reasons people seek them (gratifications sought vs. gratifications obtained) determines audience satisfaction. Media dependency theory extends this by arguing people rely more on media that fulfill important goals and needs.
Blumler and katz
The Uses and Gratifications Theory focuses on what audiences do with media rather than what media does to people. It assumes that audiences are active, interpreting media to meet their needs rather than being passive recipients. People use media to fulfill gratifications, and media compete for viewers based on their ability to provide gratification. The theory follows a model where social and psychological factors motivate needs, which lead people to seek out certain media expecting it will fulfill those needs.
Genre theory
Genre theory posits that genres are defined by certain conventions of content, themes, settings, and forms that are shared among texts belonging to that genre. However, genres are dynamic and open to negotiation rather than fixed forms. Individual texts can also belong to multiple genres depending on factors like location and time period. Genres provide frameworks that position readers and viewers in certain ways, but also offer pleasures through repetition and deviation from expectations.
Uses and Gratifications Theory
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
Using social media to reach out
My presentation and workshop at the General Practitioner Academic Clinical Fellow Conference 2018 in Oxford.
Recommended
Workshop 3 paula lovitt
This document discusses digital policy-making strategies used by the Labour Market Directorate at the Department for Business, Innovation and Skills. It describes how digital tools are used for both engagement and listening. Engagement includes publicizing consultations and announcements online and on social media to reach wider audiences. Listening involves tracking industry blogs and public sentiment. A case study of an employment law blog highlights tips for regular posting and promotion. A consultation on zero-hours contracts received over 38,000 responses, the most in BIS history, after stakeholder groups shared the online survey link. The future may require faster responses to digital feedback and reevaluating how open policy-making inputs are analyzed and valued.
Workshop 2 robin van de hende dwp futures
This document discusses challenges around making policy openly at the Department for Work and Pensions (DWP). It notes that some policy issues can be sensitive and discussing options publicly before they are fully developed can alarm people or generate opposition. The document proposes creating a "Challenge Lab" space where DWP officials and outside experts can freely discuss challenging issues like child maintenance to develop practical solutions. The goal is to get fresh perspectives while reassuring colleagues concerned about openly discussing sensitive issues.
Richard dyer’s star theory
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
Uses and gratifications theory
The Uses and Gratifications theory views audiences as active in their media consumption choices. It posits that people select media to fulfill certain needs and gratifications. The theory assumes audiences are goal-oriented in their selections and can articulate the reasons behind their choices. It also acknowledges that media compete with other sources for fulfilling needs. Common gratifications sought from media include information, entertainment, social interaction, and escape from problems. The degree to which media gratify the reasons people seek them (gratifications sought vs. gratifications obtained) determines audience satisfaction. Media dependency theory extends this by arguing people rely more on media that fulfill important goals and needs.
Blumler and katz
The Uses and Gratifications Theory focuses on what audiences do with media rather than what media does to people. It assumes that audiences are active, interpreting media to meet their needs rather than being passive recipients. People use media to fulfill gratifications, and media compete for viewers based on their ability to provide gratification. The theory follows a model where social and psychological factors motivate needs, which lead people to seek out certain media expecting it will fulfill those needs.
Genre theory
Genre theory posits that genres are defined by certain conventions of content, themes, settings, and forms that are shared among texts belonging to that genre. However, genres are dynamic and open to negotiation rather than fixed forms. Individual texts can also belong to multiple genres depending on factors like location and time period. Genres provide frameworks that position readers and viewers in certain ways, but also offer pleasures through repetition and deviation from expectations.
Uses and Gratifications Theory
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
Using social media to reach out
My presentation and workshop at the General Practitioner Academic Clinical Fellow Conference 2018 in Oxford.
Public Engagement with Research - Music
This document discusses public engagement with research. It provides definitions of public engagement from various organizations that emphasize it as a two-way process involving interaction and listening to generate mutual benefit. Impact is defined as an effect, change or benefit beyond academia. The document then poses four key questions to consider before engaging in public engagement: who the engagement is with, how it will be conducted, how success will be defined, and why the engagement is important. It provides advice on answering each question and capturing evidence of impact. The overall message is that public engagement should be a thoughtful, mutually beneficial process between researchers and the public.
Media Theory - Audience Representation Narrative Genre
1. Reception theory examines how audiences receive and make meaning from media texts. It emphasizes that meaning comes from the interaction between the text and the reader/viewer, not from the text itself.
2. David Morley applied reception theory to television with his Nationwide Project, which found that people from different social groups interpreted the same program differently based on their positions.
3. Uses and gratifications theory posits that audiences are active in choosing media to fulfill certain needs, such as escape, social interaction, identity, and information.
Audience for section 1b
This response applies theories of audience to a coursework production, discussing the targeted audience, how the product was received, and reflections on targeting audiences in new media.
Paragraph 1:
Introduce the media product and discuss who was targeted as the audience. Explain how demographic or psychographic factors were considered to appeal to this audience.
Paragraph 2:
Discuss how the product was actually received or might be received by audiences. Consider both intended and alternative readings using concepts like negotiated or oppositional readings. Reference examples from the product.
Paragraph 3:
Reflect on the challenges
L4A&1
This document discusses various theories about how audiences interact with and make meaning from media, including:
- The hypodermic needle model which sees audiences as passive receivers of media messages.
- Two-step flow theory which proposes people discuss media with opinion leaders before accepting messages.
- Uses and gratifications theory which views audiences as active in choosing media to fulfill needs.
It also covers technological convergence and how this has changed audience consumption habits, making them more interactive in both consuming and creating media content. The effects of representing groups in media and how this relates to ideology are examined.
1. an introduction to audiences
The document discusses audiences for media texts. It defines an audience as individuals or groups that consume media. Audiences can be mass or niche. Mass audiences consume mainstream popular texts, while niche audiences are smaller but influential groups with unique interests. Categorizing audiences is important for targeting advertising and understanding who consumes what types of media texts. New technologies have fragmented audiences across multiple platforms. Researchers use both quantitative and qualitative methods to measure and understand audience sizes and characteristics.
LT7058 Events Marketing -Lecture Week 5
Public relations can be used to manage an event's reputation through both loud tactical tools to draw attention and quiet strategic tools to shift opinions. PR is implemented through various channels like media, events, and word-of-mouth. The goal is often to influence opinions by persuading, crystallizing, or reinforcing them. Relationship marketing focuses on customer retention through mutual benefit and cooperation. It involves social media strategies to engage brand fans and encourage co-creation, which blurs roles between producers and consumers but can benefit all parties.
Presentation: Successful Citizen Engagement
On July 1, IdeaScale hosted a webinar featuring Norm Jacknis, Director of Program Development, who reviewed the benefits of citizen engagement initiatives, the challenges that could limit the success of citizen engagement campaigns, and some tips for ensuring a successful engagement.
Clark, John Hartley & Julian McDougall's view on Audience
- Clark's view is that media industries should regularly conduct audience research through methods like ratings, surveys, and tests to understand audiences' interests and develop content they will enjoy.
- Hartley categorized audiences into 7 social groups: self, gender, age, class, ethnicity, family, and nation.
- McDougall suggests it is harder to view audiences as stable groups in the online age, but audiences still make sense of and give meaning to cultural products.
Engaging researcher introduction participant toolkit 12 07-2012
The handout from our introductory session at the Midlands Hub public engagement event in Coventry on 12-07-2012
Audience theory
The document discusses several theories of how media targets and affects audiences:
1) The "hypodermic syringe model" from the 1920s-1950s viewed audiences as passive and assumed media had direct effects, like propaganda during WWII.
2) The "two-step flow model" developed in the 1940s-50s recognized opinion leaders could influence audiences' reception of media messages on social media today.
3) "Uses and gratification theory" sees audiences as active in interpreting media to fulfill personal needs like identity, education, entertainment and social interaction.
Audience
The document discusses audiences for media texts. It defines an audience as individuals or groups who consume media. Audiences are important because media organizations produce content to attract audiences and make a profit. New technologies have fragmented audiences across multiple platforms. Media companies categorize audiences by factors like social class, interests, and demographics to target specific groups. Audience measurement organizations provide data on audience sizes for television, radio, newspapers and other media.
Critical Responses Presentation
The document discusses the importance of defining and researching audiences for creative media projects. It covers quantitative audience research, which determines the size of potential audiences, and qualitative research, which provides a deeper understanding of audiences through methods like interviews and focus groups. It also discusses profiling audiences through socioeconomic status, psychographics, geodemographics, age, gender, whether they fall into the mainstream or niche categories. Understanding audience demographics and characteristics is crucial for targeting advertising and content appropriately.
The power behind images advertisement discourse
The document discusses critical discourse analysis and how images are encoded and decoded in advertisements. It analyzes six advertisements - two product ads and four non-product ads - using Fairclough's three dimensional model and Kress and van Leeuwen's grammar of visual design. The analysis finds that most producers try to position the viewer as powerful by giving them the choice, likely to encourage selection. When the producer is the government, they aim to show power over people, implying the powerful should assert authority for obedience.
Cluetrain and beyond for corporate communications and public relations
More than 10 years on what are the current implications of The Cluetrain Manifesto for corporate communications and public relations? Created for a lecture to post-graduate MA communications, public relations, marketing and business students at Leeds Metropolitan University.
Audience theorists
David Gauntlett is a British media theorist who specializes in studying contemporary media audiences. In his 2007 work "Media Studies 2.0", he argues that the categories of "audiences" and "producers" have become blurred due to websites that allow users to create and share content, like YouTube. This gives audiences more control over their identity and influence. Uses and Gratifications Theory focuses on what audiences do with media rather than what media does to people. It posits that audiences actively seek out specific media to fulfill needs and gratifications, rather than passively receiving media. Media dependency theory extends this by arguing that people become more dependent on media sources that fulfill their important needs and goals.
Chapter 3 - Convergence and Integrated Communication
This document discusses convergence in public relations, marketing, and advertising. It defines four types of convergence - technological, cultural, economic, and professional - and how they affect the integration of functions between fields. While integration can combine publicity, advertising, and marketing tactics, the document distinguishes public relations by its focus on organizations, publics, and relationships rather than products, audiences, and sales alone. Public relations also plays a role in ensuring the free flow of information in society.
Emerging Participatory Research Methods for Digital Health Communications
This presentation was given as a part of the Health Communication Capacity Collaborative's (HC3) Health Communication Innovation Webinar Series. Many of the research methods highlighted however can also apply beyond the realm of just health communication and into other areas and across a diverse set of population groups.
Recording is located at: http://www.healthcommcapacity.org/blog/hc3-innovation-webinar-2-research-methodologies
Audience
This document discusses audience analysis for media producers. It explains that all media is produced with a specific audience in mind. The audience can be any group that receives the media text through various platforms like newspapers, TV, radio, or the internet. Producers conduct research like surveys and data analysis to understand their target audiences. This research looks at demographics, media habits, and reasons for consuming certain content. The document also briefly outlines theories from Blumler and Katz about audiences being active in choosing media to fulfill their needs, as well as Stuart Hall's theory about producers encoding their values and messages into media texts.
Fellows annotated
The document discusses public engagement with research and provides guidance on how to effectively plan engagement activities. It emphasizes that engagement should be a two-way process with clear goals of mutual benefit. It outlines key questions to consider around the reasons for engagement, intended audiences, engagement methods, partners, and evaluating success. Planning engagement requires defining objectives and intended outcomes, identifying relevant stakeholders, selecting appropriate engagement formats, considering resources and support, and developing ways to capture impact. The overall message is that a systematic approach to engagement planning is important to ensure activities are well-designed and impactful.
Pathways to Impact and Public Engagement
The document discusses public engagement with research and provides guidance on how to effectively engage with external groups. It emphasizes that engagement is a two-way process that should generate mutual benefit. It outlines key questions to consider when planning an engagement activity, including why engage, who is the target audience, how to conduct the engagement, and how to define and measure success. The goal is to take a stepwise approach to engagement in order to ensure it is a powerful and worthwhile experience for both researchers and participants.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
More Related Content
Similar to Audience Theorists- Clark, Hartley, McDougall
Public Engagement with Research - Music
This document discusses public engagement with research. It provides definitions of public engagement from various organizations that emphasize it as a two-way process involving interaction and listening to generate mutual benefit. Impact is defined as an effect, change or benefit beyond academia. The document then poses four key questions to consider before engaging in public engagement: who the engagement is with, how it will be conducted, how success will be defined, and why the engagement is important. It provides advice on answering each question and capturing evidence of impact. The overall message is that public engagement should be a thoughtful, mutually beneficial process between researchers and the public.
Media Theory - Audience Representation Narrative Genre
1. Reception theory examines how audiences receive and make meaning from media texts. It emphasizes that meaning comes from the interaction between the text and the reader/viewer, not from the text itself.
2. David Morley applied reception theory to television with his Nationwide Project, which found that people from different social groups interpreted the same program differently based on their positions.
3. Uses and gratifications theory posits that audiences are active in choosing media to fulfill certain needs, such as escape, social interaction, identity, and information.
Audience for section 1b
This response applies theories of audience to a coursework production, discussing the targeted audience, how the product was received, and reflections on targeting audiences in new media.
Paragraph 1:
Introduce the media product and discuss who was targeted as the audience. Explain how demographic or psychographic factors were considered to appeal to this audience.
Paragraph 2:
Discuss how the product was actually received or might be received by audiences. Consider both intended and alternative readings using concepts like negotiated or oppositional readings. Reference examples from the product.
Paragraph 3:
Reflect on the challenges
L4A&1
This document discusses various theories about how audiences interact with and make meaning from media, including:
- The hypodermic needle model which sees audiences as passive receivers of media messages.
- Two-step flow theory which proposes people discuss media with opinion leaders before accepting messages.
- Uses and gratifications theory which views audiences as active in choosing media to fulfill needs.
It also covers technological convergence and how this has changed audience consumption habits, making them more interactive in both consuming and creating media content. The effects of representing groups in media and how this relates to ideology are examined.
1. an introduction to audiences
The document discusses audiences for media texts. It defines an audience as individuals or groups that consume media. Audiences can be mass or niche. Mass audiences consume mainstream popular texts, while niche audiences are smaller but influential groups with unique interests. Categorizing audiences is important for targeting advertising and understanding who consumes what types of media texts. New technologies have fragmented audiences across multiple platforms. Researchers use both quantitative and qualitative methods to measure and understand audience sizes and characteristics.
LT7058 Events Marketing -Lecture Week 5
Public relations can be used to manage an event's reputation through both loud tactical tools to draw attention and quiet strategic tools to shift opinions. PR is implemented through various channels like media, events, and word-of-mouth. The goal is often to influence opinions by persuading, crystallizing, or reinforcing them. Relationship marketing focuses on customer retention through mutual benefit and cooperation. It involves social media strategies to engage brand fans and encourage co-creation, which blurs roles between producers and consumers but can benefit all parties.
Presentation: Successful Citizen Engagement
On July 1, IdeaScale hosted a webinar featuring Norm Jacknis, Director of Program Development, who reviewed the benefits of citizen engagement initiatives, the challenges that could limit the success of citizen engagement campaigns, and some tips for ensuring a successful engagement.
Clark, John Hartley & Julian McDougall's view on Audience
- Clark's view is that media industries should regularly conduct audience research through methods like ratings, surveys, and tests to understand audiences' interests and develop content they will enjoy.
- Hartley categorized audiences into 7 social groups: self, gender, age, class, ethnicity, family, and nation.
- McDougall suggests it is harder to view audiences as stable groups in the online age, but audiences still make sense of and give meaning to cultural products.
Engaging researcher introduction participant toolkit 12 07-2012
The handout from our introductory session at the Midlands Hub public engagement event in Coventry on 12-07-2012
Audience theory
The document discusses several theories of how media targets and affects audiences:
1) The "hypodermic syringe model" from the 1920s-1950s viewed audiences as passive and assumed media had direct effects, like propaganda during WWII.
2) The "two-step flow model" developed in the 1940s-50s recognized opinion leaders could influence audiences' reception of media messages on social media today.
3) "Uses and gratification theory" sees audiences as active in interpreting media to fulfill personal needs like identity, education, entertainment and social interaction.
Audience
The document discusses audiences for media texts. It defines an audience as individuals or groups who consume media. Audiences are important because media organizations produce content to attract audiences and make a profit. New technologies have fragmented audiences across multiple platforms. Media companies categorize audiences by factors like social class, interests, and demographics to target specific groups. Audience measurement organizations provide data on audience sizes for television, radio, newspapers and other media.
Critical Responses Presentation
The document discusses the importance of defining and researching audiences for creative media projects. It covers quantitative audience research, which determines the size of potential audiences, and qualitative research, which provides a deeper understanding of audiences through methods like interviews and focus groups. It also discusses profiling audiences through socioeconomic status, psychographics, geodemographics, age, gender, whether they fall into the mainstream or niche categories. Understanding audience demographics and characteristics is crucial for targeting advertising and content appropriately.
The power behind images advertisement discourse
The document discusses critical discourse analysis and how images are encoded and decoded in advertisements. It analyzes six advertisements - two product ads and four non-product ads - using Fairclough's three dimensional model and Kress and van Leeuwen's grammar of visual design. The analysis finds that most producers try to position the viewer as powerful by giving them the choice, likely to encourage selection. When the producer is the government, they aim to show power over people, implying the powerful should assert authority for obedience.
Cluetrain and beyond for corporate communications and public relations
More than 10 years on what are the current implications of The Cluetrain Manifesto for corporate communications and public relations? Created for a lecture to post-graduate MA communications, public relations, marketing and business students at Leeds Metropolitan University.
Audience theorists
David Gauntlett is a British media theorist who specializes in studying contemporary media audiences. In his 2007 work "Media Studies 2.0", he argues that the categories of "audiences" and "producers" have become blurred due to websites that allow users to create and share content, like YouTube. This gives audiences more control over their identity and influence. Uses and Gratifications Theory focuses on what audiences do with media rather than what media does to people. It posits that audiences actively seek out specific media to fulfill needs and gratifications, rather than passively receiving media. Media dependency theory extends this by arguing that people become more dependent on media sources that fulfill their important needs and goals.
Chapter 3 - Convergence and Integrated Communication
This document discusses convergence in public relations, marketing, and advertising. It defines four types of convergence - technological, cultural, economic, and professional - and how they affect the integration of functions between fields. While integration can combine publicity, advertising, and marketing tactics, the document distinguishes public relations by its focus on organizations, publics, and relationships rather than products, audiences, and sales alone. Public relations also plays a role in ensuring the free flow of information in society.
Emerging Participatory Research Methods for Digital Health Communications
This presentation was given as a part of the Health Communication Capacity Collaborative's (HC3) Health Communication Innovation Webinar Series. Many of the research methods highlighted however can also apply beyond the realm of just health communication and into other areas and across a diverse set of population groups.
Recording is located at: http://www.healthcommcapacity.org/blog/hc3-innovation-webinar-2-research-methodologies
Audience
This document discusses audience analysis for media producers. It explains that all media is produced with a specific audience in mind. The audience can be any group that receives the media text through various platforms like newspapers, TV, radio, or the internet. Producers conduct research like surveys and data analysis to understand their target audiences. This research looks at demographics, media habits, and reasons for consuming certain content. The document also briefly outlines theories from Blumler and Katz about audiences being active in choosing media to fulfill their needs, as well as Stuart Hall's theory about producers encoding their values and messages into media texts.
Fellows annotated
The document discusses public engagement with research and provides guidance on how to effectively plan engagement activities. It emphasizes that engagement should be a two-way process with clear goals of mutual benefit. It outlines key questions to consider around the reasons for engagement, intended audiences, engagement methods, partners, and evaluating success. Planning engagement requires defining objectives and intended outcomes, identifying relevant stakeholders, selecting appropriate engagement formats, considering resources and support, and developing ways to capture impact. The overall message is that a systematic approach to engagement planning is important to ensure activities are well-designed and impactful.
Pathways to Impact and Public Engagement
The document discusses public engagement with research and provides guidance on how to effectively engage with external groups. It emphasizes that engagement is a two-way process that should generate mutual benefit. It outlines key questions to consider when planning an engagement activity, including why engage, who is the target audience, how to conduct the engagement, and how to define and measure success. The goal is to take a stepwise approach to engagement in order to ensure it is a powerful and worthwhile experience for both researchers and participants.
Similar to Audience Theorists- Clark, Hartley, McDougall (20)
Media Theory - Audience Representation Narrative Genre
Media Theory - Audience Representation Narrative Genre
Clark, John Hartley & Julian McDougall's view on Audience
Clark, John Hartley & Julian McDougall's view on Audience
Engaging researcher introduction participant toolkit 12 07-2012
Engaging researcher introduction participant toolkit 12 07-2012
Cluetrain and beyond for corporate communications and public relations
Cluetrain and beyond for corporate communications and public relations
Chapter 3 - Convergence and Integrated Communication
Chapter 3 - Convergence and Integrated Communication
Emerging Participatory Research Methods for Digital Health Communications
Emerging Participatory Research Methods for Digital Health Communications
Recently uploaded
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Assessment and Planning in Educational technology.pptx
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdHow to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaRecently uploaded (20)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Assessment and Planning in Educational technology.pptx
Assessment and Planning in Educational technology.pptx
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Audience Theorists- Clark, Hartley, McDougall
- 1. Audience Theorists By Alex Knights
- 2. 1.) Clark et al Audience Research
- 3. What he believed • He stated that if you are in the media industry it is important to conduct regular research on your desired audience in order to tailor you media product to their eexpectations. • This can be done in a range of ways such as audience interviews and feedback- or simple surveys.
- 5. What he believed • Hartley accepted that it is very important to talk to audiences, but, it is also very worthwhile to work as one with the audience in order to enter a relation with them as well as to represent their views.
- 6. Julian McDougall Audience and the online age
- 7. What he believed • McDougall believes that the online age offers a range of internet tools to people, this makes it difficult to identify a particular audience, or to categorise people into one certain audience. • However, he does believe that audiences can make sense of media products and are able to give them meanings.