The document summarizes audience research conducted on two similar artists, Two Door Cinema Club and George Ezra. The research found that both artists' target audiences are primarily females aged 18-24 from lower social grades living in various regions of the UK, though they differ in top regions and professions. Additional psychographic research through polling questions found that most people value representations of sensitive and earthy masculinity over materialism, and there is a 50/50 split on identifying with mainstream vs. non-mainstream men. This research influenced the portrayal of male characters in Milky Chance's music video to be more earthy and sensitive to better connect with audiences.

1. AUDIENCE RESEARCH
- I researched into potential target
audiences by researching audience profiles
of 2 similar artists using YouGov Profiles.

2. Demographics;
-Gender: Female
-Age : 18-24
-Social Grade: C2DE
Top Regions;
-London
-North East
-Yorkshire
Professions;
-Law
-Sports Industry
-Fashion Design
Monthly Spare £;
-£500 - £999
Two Door Cinema Club

3. GEORGE EZRA
Demographics;
-Gender: Female
-Age : 18-24
-Social Grade: C2DE
Top Regions;
-Central Scotland
-East Anglia
-South Coast
Professions;
-Consumer Goods
-Entertainment
-Accounting
Monthly Spare £;
-Less than £125

4. What I found useful about the demographic research is
that it showed the general audience age, (18-24) and
the social grades being C2DE however the research
proved that the gender audience is just females
however I believe Milky Chances’ Target gender
audience is both, males and females. However I needed
more information so did some psychographic research
and asked 10 people the following questions…

5. 1-Do you identify with representations of
sensitive masculinity?
2-Do you value representations of men who are
earthy as apposed to men who are
materialistic?
3-Do you identify with men who are appear to
be non mainstream and alternative as apposed
to mainstream?

6. Question 1 results
-'Do you identify with representations of sensitive masculinity?'
yes no
numberofpeople

7. Question 2 results
‘Do you value representations of men who are earthy as
apposed to men who are materialistic?’
yes no
numberofpeople

8. Question 3 results
‘Do you identify with men who are appear to be non mainstream
and alternative as apposed to mainstream?’
yes no
numberofpeople

9. From this I have learnt that it is clear that people
see the earthy side of men, a slight increase in
people value the sensitive side of men and that
thereis a 50/50 split in people identifying with
mainstream and non mainstrem men.
This has influenced the way we will portray our
male character in the music video by making
him more earthy and sensitive as I believe this
will connect with the audience more.