The document discusses audience research conducted for the music group AlunaGeorge. The researcher wanted to understand what AlunaGeorge's fans would expect from a music video for the group. They surveyed fans by identifying people who commented on AlunaGeorge's Facebook page and directly messaging them a questionnaire. From the responses, they concluded that AlunaGeorge has two main audience types - a primary audience of younger people interested in trends, and a secondary audience of older people still aware of trends but focused on living fully. The researcher now needs to create a music video that appeals to both audiences.

1. Audience Research
Audience ResearchKhadeeja Paul

2. Getting audience
correct can be tricky…

3. Getting audience
correct can be tricky…
Its also imperative for the development of the music video
because we don’t want to produce something that doesn't’t do the
genre justice and so as a result does not appeal to the artists
figurative audience.

4. Getting audience
correct can be tricky…
Its also imperative for the development of the music video
because we don’t want to produce something that doesn't’t do the
genre justice and so as a result does not appeal to the artists
figurative audience.
To counteract any misconstrued ideas we may have about what the
video SHOULD look like, I decided to do go straight to the fans
of AlunaGeaorge and ask THEM what they’d expect

5. Getting audience
correct can be tricky…
Its also imperative for the development of the music video
because we don’t want to produce something that doesn't’t do the
genre justice and so as a result does not appeal to the artists
figurative audience.
To counteract any misconstrued ideas we may have about what the
video SHOULD look like, I decided to do go straight to the fans
of AlunaGeaorge and ask THEM what they’d expect(Also to get some
idea of audience profiling)

6. I started by delving
into the online world
of AlunaGeorge…

7. I started by delving
into the online world
of AlunaGeorge…

9. I went onto
their
Facebook page
as it is one
of the only
places I
could find a
collective
portion of
their fan
base that I
would be able
to contact.

11. Using the
posts made by
fans on their
page I
managed to
identify some
possible
survey
subjects.

12. Using the
posts made by
fans on their
page I
managed to
identify some
possible
survey
subjects.

13. Using the
posts made by
fans on their
page I
managed to
identify some
possible
survey
subjects.

14. Using the
posts made by
fans on their
page I
managed to
identify some
possible
survey
subjects.

15. I then found these
people on Facebook
and sent them a
message through
the social
networking
website.

16. I then found these
people on Facebook
and sent them a
message through
the social
networking
website.
I wrote out a
questionnaire for
them to fill in
via the website.

17. I did this with quite
a few people,

18. I did this with quite
a few people,
Surprisingly, I got a
few to respond

19. I did this with quite
a few people,
Surprisingly, I got a
few to respond

20. I did this with quite
a few people,
Surprisingly, I got a
few to respond

21. I did this with quite
a few people,
Surprisingly, I got a
few to respond

22. I did this with quite
a few people,
Surprisingly, I got a
few to respond

23. I did this with quite
a few people,
Surprisingly, I got a
few to respond

24. I did this with quite
a few people,
Surprisingly, I got a
few to respond

25. From the information I
gathered I came to some
conclusions…

26. From the information I
gathered I came to some
conclusions…
AlunaGeorge seem to have two types of audience;

27. From the information I
gathered I came to some
conclusions…
AlunaGeorge seem to have two types of audience;

28. From the information I
gathered I came to some
conclusions…
AlunaGeorge seem to have two types of audience;
Primary Audience
Young people (late teens – early twenties)
that aspire to be trendy and in fashion
(focused on brands and gadgets)

29. From the information I
gathered I came to some
conclusions…
AlunaGeorge seem to have two types of audience;
Primary Audience
Young people (late teens – early twenties)
that aspire to be trendy and in fashion
(focused on brands and gadgets)

30. From the information I
gathered I came to some
conclusions…
AlunaGeorge seem to have two types of audience;
Primary Audience
Young people (late teens – early twenties)
that aspire to be trendy and in fashion
(focused on brands and gadgets)
Secondary Audience
Mature (late 20’s – late 30’s) focused on
living life to the fullest in later years but
also aware of trends and pop culture.

31. Now we just have to figure out
how we can develop a music
video that both appeals to the
primary audience but does not
alienate the secondary
audience.