audience research

1. AUDIENCE RESEARCH
- I researched into potential target
audiences by researching audience profiles
of 2 similar artists using YouGov Profiles.

2. Demographics;
-Gender: Female
-Age : 18-24
-Social Grade: C2DE
Top Regions;
-London
-North East
-Yorkshire
Professions;
-Law
-Sports Industry
-Fashion Design
Monthly Spare £;
-£500 - £999
Two Door Cinema Club

3. GEORGE EZRA
Demographics;
-Gender: Female
-Age : 18-24
-Social Grade: C2DE
Top Regions;
-Central Scotland
-East Anglia
-South Coast
Professions;
-Consumer Goods
-Entertainment
-Accounting
Monthly Spare £;
-Less than £125

4. What I found useful about the demographic research is
that it showed the general audience age, (18-24) and
the social grades being C2DE however the research
proved that the gender audience is just females
however I believe Milky Chances’ Target gender
audience is both, males and females. However I needed
more information so did some psychographic research
and asked 10 people the following questions…

5. -Do you identify with representations of
sensitive masculinity?
-Do you value representations of men who are
earthy as apposed to men who are materialistic?
-Do you identify with men who are appear to be
non mainstream and alternative as apposed to
mainstream?