We conducted audience research using quantitative methods such as questionnaires. The questionnaires provided results about our audience. The results from the questionnaires gave us insights into our audience.
This research is an attempt to analyze the decision making process of parents (customers) in choosing a school for their children.Results will help school in making strategies to effectively position themselves in consumers mind.The primary data collected through questionnaires from the higher middle class section of the society to understand the factors which plays important in selecting a school because though the children is the end user the final decision still lies with parents. The outcomes are examined and efforts made to establish a meaningful segmentation approach to support the marketing plan.
In any industry, the customer is very important for the brand’s success. UX Research should be done in order to know the user experience about the product or the service.
Seminar Data-Driven Decision Making @ School of Business and Economics & Inst...Mark Graus
Slides of my 15 minute presentation on adopting a more user-centric approach in data-driven personalization. Presented during the joint seminar organized by the data-driven decision making (D3M) research theme at School of Business and Economics and the Institute of Data Science (IDS) at Maastricht University.
This research is an attempt to analyze the decision making process of parents (customers) in choosing a school for their children.Results will help school in making strategies to effectively position themselves in consumers mind.The primary data collected through questionnaires from the higher middle class section of the society to understand the factors which plays important in selecting a school because though the children is the end user the final decision still lies with parents. The outcomes are examined and efforts made to establish a meaningful segmentation approach to support the marketing plan.
In any industry, the customer is very important for the brand’s success. UX Research should be done in order to know the user experience about the product or the service.
Seminar Data-Driven Decision Making @ School of Business and Economics & Inst...Mark Graus
Slides of my 15 minute presentation on adopting a more user-centric approach in data-driven personalization. Presented during the joint seminar organized by the data-driven decision making (D3M) research theme at School of Business and Economics and the Institute of Data Science (IDS) at Maastricht University.
