2. Brand Identity
 How the 3 of my products, Radio Trailer, Newspaper
and Billboard poster all link together.

3. Brand Identity
 My billboard poster has a male on the front cover
called Mr.Trotter, this is the same male’s voice which I
used in the Radio Trailer as I wanted to create a local
feel having a local footballer people know and also
hearing his voice on the radio trailer.

4. Brand Identity
 I linked in my story of my Leicester
footballer being in a bar brawl and
the Leicester footballer promoting
my newspaper with the billboard
poster and audio trailer.
 These link together well and bring
the newspaper home to Leicester
making it feel more local and
personal to the readers.

5. Brand Identity
 My first page of my
newspaper keeps the sense
of everyone being local in
Leicester, with protesters all
together and the Leicester
MP confronting them. My
C1-C2 income bracket target
market would
stereotypically be
concerned about the local
people/area and want to
know what is going on.