The document outlines the purpose and audience for a radio advertisement promoting the new album of singer-songwriter James Arthur. The purpose is to advertise James Arthur's first album and get people interested in buying it after he appeared as a finalist on the X Factor. The intended audience is anyone listening to the radio, but mainly teenagers who would be interested in current chart music and have watched X Factor, as the advertisement will feature James Arthur's music to appeal to those familiar with him.

1. A02 Audience
and Purpose
By Beth Dreher

2. Purpose
 The purpose of radio advertisement is to
advertise a new album by James Arthur.
James Arthur is an Xfactor finalist who is going
to be bringing out his first album. He is a
singer/song writer that plays the guitar. I am
making a radio advert to advertise his album
and make people want to buy it. I will be
trying to get James Arthur noticed by
everyone through my advert. It is going to
make people want to buy James’ album and
listen to his music.

3. Audience
 Anyone who is listening to the radio and is in
to current music that is in the charts. It is
aimed at people of all ages but mainly
teenagers because they are the most likely to
be into this sort of music. This means they will
also be the most likely to be listening to the
advert as they can relate to the music being
played. It may appeal to people who have
watched the family show Xfactor and know
of James Arthur. As my advert is about James
Arthur I will play his music in the background.