This document contains information about social responsibility and corporate social responsibility (CSR). It defines social responsibility as businesses balancing profit-making with benefiting society. CSR refers to how social responsibility applies specifically to businesses. The document provides Audi as an example of a company that takes CSR seriously by being a good employer, remaining competitive, delighting customers, protecting the environment, and ensuring a livable future. It explains Audi's commitment to the UN Global Compact principles around human rights, labor, environment and anti-corruption.

1. INNER
POWER
1. Thiệu Vi Nhã Trúc
2. Tống Anh Thư
3. Nguyễn Phương Hồng
Hiếu
4. Đỗ Hoàng Phương
Uyên
5. Lê Ngọc Phương
Trinh
6. Phạm Việt Hồng Anh
DEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING

2. PHASE 4:
Implemetation
and Control
Objectives
Standards
Assign Responsibility
Measure Performance
Correct For Error

4. Understand international strategy and competencies and
international competitive advantage.
Describe the steps in the global strategic planning process
Understand the purpose of mission statements, objectives,
goals and strategies
Understand global, multidomestic, and transnational strategies
and when to use them
Describe the new directions in strategic planning
Describe the sources of competitive information
Understand the importance of industrial espionage

5. Provide the information and tools
to maximize U.S. competitiveness
and enable economic growth for
American industries,workers,and
consumers

6. Foster science and technological leadership
by protecting intellectual
property,enhancing technical standards,and
advancing measurement science

7. Observe,protect,and manage
the Earth’s resources to
promote environmental
stewardship

9. - Cover a wide range of subjects from construction to technology,
from energy management to health and safety
- Provide a reliable basis for people to share the same expectations
about a product or service.
Safety
Speed
Materials
Fashionable
Entertainment

11. Social responsibility is the idea that
businesses should balance profit-
making activities with activities that
benefit society. Social responsibility
means that individuals and companies
have a duty to act in the best interests
of their environments and society as a
whole. Social responsibility as it
applies to business is known as
corporate social responsibility (CSR).
Many companies, such as those with
"green" policies, have made social
responsibility an integral part of their
business models.

13. AUDI
The Audi Group takes this responsibility very
seriously, in order to be a good employer long term,
to remain competitive, to delight its customers, to
protect the environment and to ensure a livable
future for generations to come – and because Audi
believes that economic success and responsible action
are inseparably linked.
In Febuary 2012, Audi AG join the UN Global
compact as a sign of its willingness to accept
corporate responsibility. Audi Communication on
Progress regarding the ten principle and 21 criteria in
the areas of Human Rights, Labor, Enviroment and
Anti-Corruption

15. ? Why ? Purpose of Measure Performance
Objectives for for-profit organizations:
–Measure changes to stakeholders wealth; put in
simple terms, the value of a firm.
–Reward employees for contributing to increase
in firm value

16. AUDI: base their higher managerial-level results
controls on accounting measures of performance;
that is, accounting profits and returns and their
components (revenues, costs, assets, and liabilities).

18. • Definition
Correct the error; find and solve the problem
about product
• The Customer care of Audi

19. THANK YOU !