Conducted by Haya Farah & lilian Abou Zeki on the occasion of AUB NGO conference 30 April 2015 Human centered design (HCD) has emerged as a potent tool during the past 2 decades majorly coined by the founders of IDEO in north America and governmental and public entities across the UK such as the design council. What started out as trying to understand the "designer's methods" of solving problems soon became a replicable methodology used across businesses, NGOs and start-ups to highlight their user's needs, develop insight and innovate their services or models in iterative ways. This workshop is an intro to the world of HCD by putting forward the framework and guidelines that can help NGOs to adopt it in order to optimize their impact.

1. by
HUMAN
CENTERED
DESIGN
L I L I A N A B O U Z E K I & H A Y A F A R A H
For Non Profits

2. WHY HUMAN CENTERED
DESIGN FOR
NON PROFITS?

3. WHO USES HCD?
& ....

4. WHAT COMES TO YOUR
MIND WHEN WE SAY
HCD?

5. understand
their
community’s
needs in NEW
WAYS
Find
INNOVATIVE
solutions to
meet those
needs
deliver
solutions with
IMPACT
& financial
Sustainability
1 2 3

6. ANYONE HEARD OF
"PLAY PUMP"
PROJECTS?

7. “bring drinking
water to
thousands of
African
communities by
harnessing the
power of children
at play.”

8. understand
their
community’s
needs in NEW
WAYS
Find
INNOVATIVE
solutions to
meet those
needs
deliver
solutions with
IMPACT
& financial
Sustainability
1 2 3

9. NOPE

10. WHY?
NOT user centered
NOT designed in context

11. understand
their
community’s
needs in NEW
WAYS
Find
INNOVATIVE
solutions to
meet those
needs
deliver
solutions with
IMPACT
& financial
Sustainability
1 2 3

12. HCD IS A TOOL/METHOD

13. AND YOU ARE THE ABSOLUTE
BEST CANDIDATES TO USE IT
YOU ARE NATURALLY GEARED
AND PURPOSED FOR EMPATHY

14. VIDEO
HTTP://POPTECH.ORG/BLOG/KEVIN_STARR_DEMANDS_IMPACT

15. TARGET
VERB
IMPACT

16. TO DEVELOP INSIGHT
& UNDERSTAND
YOUR USER IN NEW
WAY NOTHING
TRUMPS "EMPATHY"
fact
TARGET

17. TARGET

18. VERB
78% OF NGOS DO NOT
ALIGN WITH THEIR
MISSION STATEMENT
fact

19. VERB

20. 60.5% LACK
FINANCIAL RESOURCES
IMPACT
fact

21. IMPACT

22. WE ALL WANT
TO END
WORLD POVERTY

23. BUT WHAT DO
EYEGLASSES
HAVE TO DO WITH IT?

24. VIDEO
HTTP://VISIONSPRING.ORG/WHY-EYEGLASSES/

26. HOW ARE THEY
DIFFERENT?
A FOCUSED PROBLEM
A SIMPLE SOLUTION
MEASURABLE IMPACT
YOUR CONTRIBUTION

27. SITE
HTTP://VISIONSPRING.ORG/REACHING-OUR-CUSTOMERS/
THEIR APPROACH
A PROPRIETARY MODEL TO
EMPOWER LOCAL COMMUNITIES
THEY MASTERED THEIR OUTREACH
THEY FOUND LOCAL PARTNERS

28. VISION SPRING’S WORK OUTLINES
HOW A HUMAN CENTERED
APPROACH COULD BE USED TO
SOLVE A PROBLEM.

29. HOWEVER,
THAT’S NOT ALL.
WHAT ABOUT
THE IMPACT.

30. IS YOUR WEBSITE
SERVING OR HURTING
YOUR MISSION?
AND HOW TO GO
ABOUT IT

31. What would the potential donor,
partner, or volunteer find if they
were to search for your
organization online?
Would the available information on
your website encourage them to
take action and collaborate
with you?

32. Clearly express what you do and why

33. Show your impact

34. Be clear on how people can
volunteer with you

35. Show people where, how, and why
they should donate

36. SITES
HTTP://WWW.BLOODWATER.ORG/SOLUTIONS
CONTENT & COMMUNICATION LIVE
HTTP://SPLASH.ORG/JHARANA

37. MAKE
YOURSELF
ACCESSIBLE

38. KEEP IN TOUCH