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Social Media for Small Business

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Social Media for Small Business

  1. 1. ROCKING SOCIAL MEDIA MARKETING A Guide for Your Small Business
  2. 2. THE CHALLENGE
  3. 3. THE CHALLENGE Customer Attraction & Retention Securing Investments Your Bottom Line
  4. 4. THE CHALLENGE
  5. 5. THE SOLUTION Clear & Concise Action Plan for Your Organization’s Social Media Marketing Strategy
  6. 6. HOW? CONSIDER 5 KEY QUESTIONS
  7. 7. PUBLIC VS PRIVATE Consider the NEEDS & VALUES of AUDIENCE & INVESTORS Who are your customers? More Millennials = More Transparency Demanded
  8. 8. VOICE OF THE COMPANY Who will represent the VOICE of your company?
  9. 9. VOICE OF THE COMPANY Who will represent the VOICE of your company? One or Many? Who Can Guest Post? What of Politics? How to Vet Contributors?
  10. 10. VENUE SELECTION Strength in numbers best leveraged for events Grow & nurture contacts from interns to investors Direct, real-time customer service tool & news feed
  11. 11. TIME OPEN: Chosen News Site 1. Respond to Mentions/Replies 2. Drip New Content ( ) 3. Close Everything
  12. 12. TIME 30 Minutes in Morning OPEN: Chosen News Site 1. Respond to Mentions/Replies 2. Drip New Content ( ) 3. Close Everything
  13. 13. TIME 30 Minutes in Afternoon OPEN: REPEAT! Chosen News Site 1. Respond to Mentions/Replies 2. Drip New Content ( ) 3. Close Everything
  14. 14. LOCAL AUDIENCE & FINDING A BALANCE
  15. 15. LOCAL AUDIENCE & FINDING A BALANCE Highlight ALL social & green efforts
  16. 16. LOCAL AUDIENCE & FINDING A BALANCE Highlight ALL social & green efforts Add benchmarks for local outreach
  17. 17. LOCAL AUDIENCE & FINDING A BALANCE Highlight ALL social & green efforts Add benchmarks for local outreach Biggest Lesson of Social Media?
  18. 18. LOCAL AUDIENCE & FINDING A BALANCE Highlight ALL social & green efforts Add benchmarks for local outreach Biggest Lesson of Social Media? Listen First, Sell Second!
  19. 19. FINAL THOUGHTS Brought to You by And her Great Mentor at Christi Steiffer Mona Salisbury Olsen http://sites.google.com/ http://www.sbdc.org site.csteiffer help@sbdc.org csteiffer@gmail.com

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