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Attitude
IGNACIO, EZRA DAVE CALDERON
1st Reporter
Dave
An attitude is a set of beliefs that we hold
in relation to an attitude object, where an
attitude object is a person, thing, event
or issue. Attitudes can be positive or
negative, or we can simply have opinions
about issues without any strong
emotional commitment.
Attitude
Dave
“LIKE
OR
NOT?
Attitudes are generally positive or
negative views of a person to
place, thing, or event that is often
referred as the attitude object.
Dave
PERSON’S
ATTITUDE
ATTITUDE
DEFINED
MORE
LEARN MORE HERE
“
POSITIVE
NEGATIVE
FAVORITE? Dave
A mental and neural state of
readiness, organized through
experience, exerting a directive
or dynamic influence upon the
individual’s response to all
objects and situations with
which it is related .
Attitude
ALPORT
(1935)
Dave
It is a psychological tendency
that is expressed by
evaluating a particular entity
with some degree of favor or
disfavor.
Eagly and Chaiken
(1993, 1998)
FAVOR?
Dave
Attitudes do not necessarily exist in
some preformed state but can be
built, created, generated, on the
spot, in fine - tuned response to
contextual demands.
Schwarz (2007)
CREATED?
Dave
“You may know me
but
You don’t have any
idea who I am.”
Iceberg
How
much
do
you
see?
Dave
THE ICEBERG PHENOMENA IS
ALSO APPLICABLE TO HUMAN
BEINGS…
KNOWLEDGE AND SKILLS
ARE KNOWN TO OTHERS BUT
THE WHOLE ATTITUDE IS
HIDDEN ON SIGHT.
90%
Of the Iceberg is hidden and only
10% is what you can see.
Attitude
Dave
Positive
Attitude
Negative
Attitude

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Attitude by Ezra Dave Ignacio

  • 1. Attitude IGNACIO, EZRA DAVE CALDERON 1st Reporter Dave
  • 2. An attitude is a set of beliefs that we hold in relation to an attitude object, where an attitude object is a person, thing, event or issue. Attitudes can be positive or negative, or we can simply have opinions about issues without any strong emotional commitment. Attitude Dave
  • 3. “LIKE OR NOT? Attitudes are generally positive or negative views of a person to place, thing, or event that is often referred as the attitude object. Dave PERSON’S ATTITUDE
  • 5. A mental and neural state of readiness, organized through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related . Attitude ALPORT (1935) Dave
  • 6. It is a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. Eagly and Chaiken (1993, 1998) FAVOR? Dave
  • 7. Attitudes do not necessarily exist in some preformed state but can be built, created, generated, on the spot, in fine - tuned response to contextual demands. Schwarz (2007) CREATED? Dave
  • 8. “You may know me but You don’t have any idea who I am.” Iceberg How much do you see? Dave
  • 9. THE ICEBERG PHENOMENA IS ALSO APPLICABLE TO HUMAN BEINGS… KNOWLEDGE AND SKILLS ARE KNOWN TO OTHERS BUT THE WHOLE ATTITUDE IS HIDDEN ON SIGHT. 90% Of the Iceberg is hidden and only 10% is what you can see. Attitude Dave