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AAttttiittuuddee iiss aa 
EEVVEERRYYTTHHIINNGG
 AAttttiittuuddee iiss EEvveerryytthhiinngg.. 
IITT IIMMPPAACCTTSS 
EEVVEERRYYTTHHIINNGG 
YYOOUU DDOO..
FFoorr mmee,, aattttiittuuddee ccaann bbee ddeeffiinneedd aass 
oonnee wwoorrdd……LLIIFFEE 
 It makes an incredible difference in your LIFE. 
 It can be a powerful tool for positive action. 
 It can be a poison that cripples you. 
 It dictates whether you’re living life or life’s living 
you. 
 It determines whether you’re… 
 ON THE WAY or IN THE WAY.
SSttoopp NNeeggaattiivvee AAssssuummppttiioonnss 
They’ll never buy. 
They can’t afford it. 
They’re a pain to work with. 
They’re just looking 
for a good deal. They probably already 
know what they want. 
If I ask for 
referrals, 
customers will 
think I’m pushy. 
They’re cheap.
MMaakkee tthheemm PPoossiittiivvee...... 
They will buy if I give 
them what they want. 
They can afford it, if they 
want it. 
They have high standards. 
They want the best 
value for their money. 
I can help them 
discover what they 
If customers like want. 
me and my 
service, they’ll be 
happy to give 
referrals! 
They will spend on 
things that are 
valuable to them.
Change your attitude with a change in 
PERSPECTIVE. Give yourself permission 
to love and forgive. 
See Failure as an Event. 
Don’t Take it Personally.
Every failure, obstacle or hardship is an 
opportunity in disguise. Success in many 
cases is failure turned inside out. 
Eliminate the negative attitude and believe 
you can do anything. Replace 'if I can, I 
hope, maybe' with 'I can, I will, I must.” 
Mary Kay Ash 
Founder of Mary Kay Cosmetics empire
HHooww ddoo YYOOUU rreessppoonndd ttoo ffaaiilluurree?? 
I’m such an 
IDIOT! I’ll 
never try 
THAT again! 
What can I 
learn from this 
experience? 
OR
•Your attitude is YOUR responsibility… Start managing 
your emotions. 
•Change your perspective. 
•YOU determine the value of YOUR life experiences. 
Life is 10% what happens to YOU and 
90% how YOU respond to it.
You must have VISIONS, GOALS and 
PLANS to turn attitude into action. 
Lack of VISION will make you lose. 
Develop a complete GAME PLAN.
BE PREPARED to take action BEFORE a 
situation occurs. Victory lies on the 
other side of each challenge… 
KEEP THE FAITH.
NNoo mmaatttteerr wwhhaatt yyoouu 
ddoo iinn lliiffee,, iiff yyoouu hhaavvee 
aa ppoossiittiivvee aattttiittuuddee,, 
yyoouu’’llll aallwwaayyss bbee 
110000%%
AAccccoorrddiinngg ttoo oouurr 
aallpphhaabbeett ssyysstteemm,, iiff yyoouu 
aassssiiggnn aa nnuummeerriiccaall 
vvaalluuee ttoo eeaacchh lleetttteerr ((11-- 
2266)),, aattttiittuuddee wwiillll eeqquuaall 
110000%%
ATTITUDE IS EVERYTHING! 
A = 1 
T = 20 
T = 20 
I = 9 
T = 20 
U = 21 
D = 4 
E = 5 
ATTITUDE = 100
TThhaannkk YYoouu 
--BByy SSwwaappnniill GGaaddggiill

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Attitude

  • 1. AAttttiittuuddee iiss aa EEVVEERRYYTTHHIINNGG
  • 2.
  • 3.  AAttttiittuuddee iiss EEvveerryytthhiinngg.. IITT IIMMPPAACCTTSS EEVVEERRYYTTHHIINNGG YYOOUU DDOO..
  • 4. FFoorr mmee,, aattttiittuuddee ccaann bbee ddeeffiinneedd aass oonnee wwoorrdd……LLIIFFEE  It makes an incredible difference in your LIFE.  It can be a powerful tool for positive action.  It can be a poison that cripples you.  It dictates whether you’re living life or life’s living you.  It determines whether you’re…  ON THE WAY or IN THE WAY.
  • 5. SSttoopp NNeeggaattiivvee AAssssuummppttiioonnss They’ll never buy. They can’t afford it. They’re a pain to work with. They’re just looking for a good deal. They probably already know what they want. If I ask for referrals, customers will think I’m pushy. They’re cheap.
  • 6. MMaakkee tthheemm PPoossiittiivvee...... They will buy if I give them what they want. They can afford it, if they want it. They have high standards. They want the best value for their money. I can help them discover what they If customers like want. me and my service, they’ll be happy to give referrals! They will spend on things that are valuable to them.
  • 7. Change your attitude with a change in PERSPECTIVE. Give yourself permission to love and forgive. See Failure as an Event. Don’t Take it Personally.
  • 8. Every failure, obstacle or hardship is an opportunity in disguise. Success in many cases is failure turned inside out. Eliminate the negative attitude and believe you can do anything. Replace 'if I can, I hope, maybe' with 'I can, I will, I must.” Mary Kay Ash Founder of Mary Kay Cosmetics empire
  • 9. HHooww ddoo YYOOUU rreessppoonndd ttoo ffaaiilluurree?? I’m such an IDIOT! I’ll never try THAT again! What can I learn from this experience? OR
  • 10. •Your attitude is YOUR responsibility… Start managing your emotions. •Change your perspective. •YOU determine the value of YOUR life experiences. Life is 10% what happens to YOU and 90% how YOU respond to it.
  • 11. You must have VISIONS, GOALS and PLANS to turn attitude into action. Lack of VISION will make you lose. Develop a complete GAME PLAN.
  • 12. BE PREPARED to take action BEFORE a situation occurs. Victory lies on the other side of each challenge… KEEP THE FAITH.
  • 13. NNoo mmaatttteerr wwhhaatt yyoouu ddoo iinn lliiffee,, iiff yyoouu hhaavvee aa ppoossiittiivvee aattttiittuuddee,, yyoouu’’llll aallwwaayyss bbee 110000%%
  • 14. AAccccoorrddiinngg ttoo oouurr aallpphhaabbeett ssyysstteemm,, iiff yyoouu aassssiiggnn aa nnuummeerriiccaall vvaalluuee ttoo eeaacchh lleetttteerr ((11-- 2266)),, aattttiittuuddee wwiillll eeqquuaall 110000%%
  • 15. ATTITUDE IS EVERYTHING! A = 1 T = 20 T = 20 I = 9 T = 20 U = 21 D = 4 E = 5 ATTITUDE = 100
  • 16. TThhaannkk YYoouu --BByy SSwwaappnniill GGaaddggiill

Editor's Notes

  1. Ask yourself: “What negative assumptions do I make about my customers? About my prospects? About selling?” Dondra: Can we insert a personal story here about negative assumptions you – or a salesperson you know – has made about a customer...and been wrong? Key point (transition): Challenge your negative assumptions. Let’s see how each of those negative statements can be turned into a positive thought...
  2. Look at how we took negative words and turned them into positive talk. Words like “they will” instead of “they won’t” are more positive. Turning phrases like “they’re a pain to work with” into “they have high standards” changes the way you look at and interact with “high maintenance people”. Challenge the idea that some customers are “cheap” or “can’t afford a luxury cruise”. Instead, think of it this way. Most people work hard for their money. They’re careful about how they spend it. But most people are willing to spend on things that they VALUE. Transition: “Let’s look at a few examples of this...”
  3. This is a wrap up slide. Quote from Mary Kay Ashe, one of the world’s most successful entrepreneurs. Her she summarizes what makes a positive sales attitude. Look at the key themes. Failure is opportunity. Eliminate negative attitude. Believe you can do anything. Positive talk. Say “I can, I will, I must!” Thank you! I want to leave each of you with a challenge...
  4. Think of the last failure you had. Examples: Lost a big account. Made a fool of yourself in public. Tried a new sales technique that didn’t work. Made a mistake on a booking or servicing an account...and you caught heck for it. Dondra: Could you share one of your big failures, and explain how you handled it? What messages did you send yourself – how did you overcome it and move on (using a positive sales attitude)?
  5. Dondra – what do you think it should be? What would you like them to walk away and try tomorrow?
  6. Dondra – what do you think it should be? What would you like them to walk away and try tomorrow?