2. Chapter 24
Indian Marketing
Environment
The New Economic Policy
1. Industrial licensing
2. Foreign Investment and Foreign Technology Agreement
3. MRTP regulations (subsequently repealed)
4. Public sector
Marketing Management
Himalaya Publishing House Dr. K. Karunakaran
3. Chapter 24
Indian Marketing
Environment
The Growing Indian Middle Class
Marketing Management
Himalaya Publishing House Dr. K. Karunakaran
4. Chapter 24
Indian Marketing
Environment
Emerging Profile of the Indian Market
Changing Demographic Structure
The Growing Indian Middle Class
Growing Market of the Youth and Women’s Segments
Advertising Media Explosion
Buy Now, Pay Later Trend
Marketing Thrust
Emergence of Organized Retailing and Service Sector
Marketing Management
Himalaya Publishing House Dr. K. Karunakaran