This document discusses the Indian marketing environment. It covers topics like the New Economic Policy of the 1990s that liberalized the Indian economy, the growing middle class in India, and the emerging profile of the Indian market characterized by a changing demographic structure, growth of the middle class, youth and women segments, expansion of advertising media, emergence of organized retailing, and a "buy now, pay later" trend.

1. MARKETING MANAGEMENT
Chapter 24
INDIAN MARKETING
ENVIRONMENT

2. Chapter 24
Indian Marketing
Environment
The New Economic Policy
1. Industrial licensing
2. Foreign Investment and Foreign Technology Agreement
3. MRTP regulations (subsequently repealed)
4. Public sector
Marketing Management
Himalaya Publishing House Dr. K. Karunakaran

3. Chapter 24
Indian Marketing
Environment
The Growing Indian Middle Class
Marketing Management
Himalaya Publishing House Dr. K. Karunakaran

4. Chapter 24
Indian Marketing
Environment
Emerging Profile of the Indian Market
 Changing Demographic Structure
 The Growing Indian Middle Class
 Growing Market of the Youth and Women’s Segments
 Advertising Media Explosion
 Buy Now, Pay Later Trend
 Marketing Thrust
 Emergence of Organized Retailing and Service Sector
Marketing Management
Himalaya Publishing House Dr. K. Karunakaran