The document discusses the readership and impact of the Confidential media brand. It summarizes that Confidential has a loyal readership of over 500,000 ABC1 professionals monthly across various UK cities. The brand works with prestigious clients and offers various advertising packages including landing pages, emails, banners, and competitions to help clients engage with readers and drive business results. Testimonials from satisfied clients praise the quick turnaround, excellent promotion of Manchester, and positive returns generated from Confidential campaigns.

2. THE COMPANY WE KEEP
CLIENTS
The Confidential team
works with some of the
most prestigious and
recognizable brands in
the UK. They turn to us
to help build customer
loyalty & engagement
among our ABC1
readers, who treat us a
trusted brand.

3. Who Are We Talking To?
• 81% ABC1 professionals
• 97% Employed
• 68% Employed in private sector
• 84% aged 22-44 years
Our readers have disposable
income, and look to us to tell
them where to eat, shop and
where to spend their money.
59.2% female 41.8% male

4. Confidential Key Stats
Leeds
Manchester
1,906
124,825 Unique Monthly
Liverpool Unique Monthly
Visitors
Visitors
3,299
20,540 465,443 Page views
Unique Monthly
Visitors Page Views
2,652
48,345 108,284 Email list
Email list
Page views
14,904
Email list
Confidential enjoys a loyal and steadily growing
readership. We only work with brands who fit the
demographic of our readership to ensure a good ROI
on your investment.

5. ADDITIONAL SITE READERSHIP
Fashion Parenting
& beauty & family
32,342
UNIQUE MONTHLY site 13,888 site
VISITORS UNIQUE MONTHLY
VISITORS
75,208 27,446
PAGE VIEWS PAGE VIEWS
44,535 9,287
EMAIL LIST EMAIL LIST
Newest 1,830
7,398 Travel
city UNIQUES
,UNIQUES
lifestyle & leisure
site 13,846 site 3,330
PAGE VIEWS
PAGE VIEWS

6. Media Package Components

7. Dedicated Account Manager
No matter which options you decide on, you are
assigned a dedicated account manager to help:
Assists with day to day project management
Ensure creative and branding satisfaction
Statistic collation when your campaign finished
Give performance advice if results are not satisfactory

8. Landing Page / Microsite
The landing page serves
as the anchor point for
your campaign, which
contains pertinent brand
and offer details. There
are multiple access
points across site and via
emails to the page, and
it serves as the point of
data capture for your
CDE (client database
email) list

9. Email Inclusions
MONTH
Minimum of 4 times per
month, with a 12%
average open rate
Email banner
EMAIL INCLUSIONS ARE
clicks through
SENT AS PART OF to microsite
NEWSLETTER TO OUR
DATABASE OF READERS

10. Offers Page Inclusion
Our Offers page is
the most visited
page on site. A
reader can link to
your landing by
clicking on the
‘teaser’ message,
which is designed
to encourage
readers find out
more about your
offer

11. Competition Page Inclusion
Competitions are
a popular draw for
capturing the
attention of our
readership, and all
advertisers are
encouraged to
engage our loyal
followers with their
brand or business.
Competitions
awareness is
driven on site with
email inclusions
and social media.

12. Competition/Promotional Event
Helps build
‘CDE’ email Promotional
database, it events are a
also call to
Accelerates action for
viral our readers
awareness by to visit your
encouraging location,
readers to making it an
share the excellent
competition footfall
on social driver
media

13. Competition CDE
This email is sent to
entrants of your
competition about the
winner status. It can
also contain another
call to action offer,
which helps to drives
brand awareness on
very cost effective
basis. They also have
very high open rates as
the subject line will
refer to their status in
your competition

14. CDE Mailer
From your offers and competitions,
you will build up your CDE list. These
are hot leads that you can market
to by sending out occasional emails
with special offers. It is designed to
help improve customer loyalty

15. Standalone Email
With the highest
open rates of all
email options, our
stand-alone
mailer contains
only your
message, and is
not shared with
other advertisers.
It provides
intensified
exposure for your
brand

16. Wrapped Email
Email wraps
provide high
impact brand
positioning.
And since we
naturally read
from left to
right, the
positioning
provides
improved dwell
time on your
message

17. Site Banners
Our banners are
designed to
prompt readers LEADERBOARD
to your micro- BANNER
site. But more
importantly, it
provides
awareness of
your brand MPU
across the site BANNER
for non-email
subscriber

18. Premium Banner Options
A splash page is a pop-up mini-
page as you first arrive onsite,
providing automatic full
readership exposure
SPLASH
PAGE
After the splash page
deactivates, the nag button NAG
provides primary advertising
BUTTON
space on the home page.

19. Facebook and Twitter
2,000
monthly
active users
23,000+
followers
Amplifies Encourages
key message viral activity

20. WHAT OUR CLIENTS HAVE TO SAY
TESTIMONIALS:
• ‘Manchester Confidential want to work with you on what suits your business.... All
our promotions have been a great success and I would highly recommend working
with the team at Planet Confidential.’ Helen Hipkiss, PR & Marketing Manager, The
Lowry Hotel
• ‘I can’t express how happy I am with our campaigns with Manchester Confidential, we
have had 5 sales as a result, working out at an average of £150,000 per plot, it has
resulted in a massive £750,000 worth of business’ Hollie Reynolds, Senior Sales &
Marketing Manager
• ‘Manchester Confidential works brilliantly for us for three main reasons: There's a very
quick turnaround on promotions, if we need to push a certain production last minute,
it's never a problem; the take up on the offers is always excellent - it goes to the right
people at the right time and we always get a good return; and finally, the promotions
are backed up with intelligent editorial content, which is interested and supportive of
Manchester and its arts scene.’ Vanessa Walters, Marketing Manager, Royal
Exchange Theatre

21. WHAT OUR CLIENTS HAVE TO SAY
TESTIMONIALS:
• ‘Working with Manchester Confidential gives us three crucial opportunities:
1. Affective PR over different network formats speaking to thousands of
people
2. Access to a new high spending customer base who dine out a lot
3. Association with a successful brand that promotes all that is good and
great about Manchester’ Jon Grieves, Proprietor, Choice Bar & Restaurant
• ‘We are thrilled with our campaign with Manchester Confidential, it has resulted in almost
3000 people through the turnstiles in a month and a half.’ Sharon Hardy, Marketing
Manager, Belle Vue Dogs
• ‘Thanks for all the help with the North Pole project, it was a great success. Roll on next
year.’ Harriet Taggart, Project Manager, Ear to the Ground