At Work with Kim Vallee: The Why, What and How of Community Building

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The document discusses planning and building an online community. It focuses on key components like forums, member profiles, user-generated content, and tools for readers. It also provides practical tips, including concentrating on differentiation and enhanced content. The community should fit the brand's culture and provide the best user experience through features like commenting, ratings, status symbols, and contextual push notifications to deliver more relevant content.

Technology

The Why, What
and How of
Community
Building

Will focus on
✤ Planning
✤ Key components
✤ Practical Tips
✤ Toolkit

Open doors in:

The way
content
is delivered

Must-Have
✤ Member’s profiles
✤ Rate, comment, ask,
save, and share
✤ User-generated content
✦ Many provide a “blog” platform for
their members

✤ With or w/out experts

Bet ter,
m ore
re lev ant
cont ent
...design bloggers have stimulated an animated
and powerful dialogue based largely on images
published in magazines. They are our treasured
partners, and the conversation they engender and
sense of community they encourage beneﬁt us all.

The product of real-world
cooks with really good ideas

Concentrate on
✤ Differentiation
✤ Enhanced Content
✤ Tools for
Readers

Technology
✤ By Phases
✤ Platform: BuddyPress
✤ Maintenance, Support
✤ New Development

What’s coming
✤ Content-enriched
community
✤ Interface
✤ Experiment

Stay in Touch
✤ KimVallee.com
✦ facebook.com/AtHomewithKimVallee
✦ facebook.com/
OntheWebwithKimVallee

✤ twitter.com/KimVallee
✤ facebook.com/KimVallee

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At Work with Kim Vallee: The Why, What and How of Community Building

1. The Why, What and How of Community Building

5. Will focus on ✤ Planning ✤ Key components ✤ Practical Tips ✤ Toolkit

6. What do I mean by community sites?

7. Stand Alone

8. Niche speciﬁc

9. Add-on to a media/site

10.

11. Community of a blog

12. Why I am adding a community?

13. It is a mean, not a goal

14. Growth

15. Go Beyond the blog

16. Richer content

17.

18. Part of the content

19. Open doors in: The way content is delivered

20. Open doors in: The way content is delivered

21. Key components

22. Must ﬁt within the culture of the brand

23.

24. The Common elements

25.

26.

27. Forums are still there...

28.

29. Must-Have ✤ Member’s profiles ✤ Rate, comment, ask, save, and share ✤ User-generated content ✦ Many provide a “blog” platform for their members ✤ With or w/out experts

30. The Best experience

31.

32.

33.

34. Comment Rating

35.

36.

37.

38.

43. Stand Out

44. Bet ter, m ore re lev ant cont ent

45. Bet ter, m ore re lev ant cont ent ...design bloggers have stimulated an animated and powerful dialogue based largely on images published in magazines. They are our treasured partners, and the conversation they engender and sense of community they encourage beneﬁt us all.

46.

47. The product of real-world cooks with really good ideas

48. Enhance the communications

49. What will be on my community site?

50. Expand on what works

51. Concentrate on ✤ Differentiation ✤ Enhanced Content ✤ Tools for Readers

52. Keep the surprise for the reveal

53. How I will build my community site?

54.

55. BuddyPress

56. Technology ✤ By Phases ✤ Platform: BuddyPress ✤ Maintenance, Support ✤ New Development

57. What’s coming ✤ Content-enriched community ✤ Interface ✤ Experiment

58. Stay in Touch ✤ KimVallee.com ✦ facebook.com/AtHomewithKimVallee ✦ facebook.com/ OntheWebwithKimVallee ✤ twitter.com/KimVallee ✤ facebook.com/KimVallee

Editor's Notes

Editor of a women magazine Used to be : web designer, apps UI and software quality control
Also write about... At Home = the editor&#x2019;s page From collaborators, members
what you need to consider b4 building your own community site what you are getting into
More than wedding professionals connect with brides to be
Integrates the community with the content This is what I will do - Add features to At Home We will concentrate on that type of communities
Celebrities have their community sites
Based on BuddyPress
This is the most important you should answer
You do not wake up and say that I will build a community site Is it align with your business plan? Needs of the people you wish to serve Running a community site is expensive ->Must be part of a business plan
Growing traffic for bloggers is harder. Just last year, Facebook usage grew by almost 600%
I worked hard since the beginning to establish it as more than a blog My goal: the magazine of the future A more interactive one
Last year, I devoted my session on creating better content. I still believe people come back to a site for its content By richer, I mean more valuable for my readers More practical tips, find information quicker, is tailored to their life
I spoke about that last year about this blog tragedy. The paper toilet effect which means that our posts are lost. A community site adds ways to give a longer life to content.
Community functions are inside the site content You create your own delicious within the community Centralize everything on one page. This is a perfect example of richer content
Metrics on the level of engagement You get to know better your audience Easier to go beyond the banner ads
Metrics on the level of engagement You get to know better your audience Easier to go beyond the banner ads
Develop tools that are relevant to your community
Member&#x2019;s profile: Latest activities, HistoryAs we all experienced in Facebook, Newsfeed promotes interactions with your friends
Save, Ask, Discuss and Share
The old and the new Transition period
Call for Action Basic ways to Trigger engagements Highlights What is happening in your community
The must-have is not enough You should build what is particular to your community
Push the boundaries It shows the members right away that you care
A like is faster than write a comment Important info for the editors to create more relevant content
A like is faster than write a comment Important info for the editors to create more relevant content
For Much Music in Quebec, thumb up/down is important for new songs They click on an adjective for a quick comment
My husband and I created in 2008 status competition, a Facebook app. People click on an adjective to comment the status update of their friends And we compiled a scoreboard
My husband and I created in 2008 status competition, a Facebook app. People click on an adjective to comment the status update of their friends And we compiled a scoreboard
See the impact of Facebook on invites Their interface is the best one that I tried
At the minimum, you Highlight newest and top bloggers The challenge is to think outside the box to stimulate interactions.
Messages tailored to your relationships Mixed pages and friends Endorse rules - quality and trust
Community that moderates itself - Craigslist Features and people favor interactions without your intervention Arcade games provide us with mind-blowing ideas. Ex: initials on plates of motorcycle.
Need to differentiate yourself
You will learn from the communityCommunity will help you to produce better content
You will learn from the communityCommunity will help you to produce better content
Your readers have good insights Experts and amateurs create something better
Enhance the two-way communications
Play on your strengths I analyzed what were the most popular Things I could make better, more practical for the readers/members
It is aligned with what I already do
Need a team - you can&#x2019;t do the alone It is not cheap - set aside a good budget
These are the sections of a food community Their process behind each one Do not underestimate the work - It is a complex job
Since I run Wordpress Provides a core for must-have features
Setting the priorities I will learn from the community and will adjust according to the results
Exciting time for innovations

At Work with Kim Vallee: The Why, What and How of Community Building

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Editor's Notes