1. Sales coordination, Logistics & Business IT– Novo Nordisk Gulf (from 1/11/2004 till 31/12/2005)
 Responsibilities
o Sales/Targets preparation and Analysis for KSA and Gulf
 Produce monthly sales/Achievement reports for KSA and Gulf (KSA/Gulf Region,
by country, by Area)
o Achievement and Incentive calculation process for sales force
o Support all sales effectiveness processes implementation
 Account Planning, Territory panning
 customer data update
 Targeting and segmentation
o Manage implementation of Business IT project (CRM,SFA/eTMS, patient management)
o e-TMS/SFA system manager
o Manage and support all IT infrastructure in KSA and Gulf(59 client and 59 users in 17
countries,4 network sites,3 servers)
o Logistics
 prepare yearly (To-Market) shipments on a monthly basis in coordination with
S&M Director
 Stock/shipment monitoring in KSA and UAE, Control and review KSA total stock
on a monthly basis against sales to adjust shipments timings and ensure product
availability on time
 Coordinate KSA Shipment initiation ,timing ,approvals with Sales management,
Regional shipment officer and KSA agent
 Achievements
o Sales coordination/BIT
 Implement Call Reporting system – NNGULF CRS
 Record -Track - Analyze sales calls & activities
 Design Business process for call reporting and how to use analysis
Reports
 Implement and manage e-TMS/SFA for KSA and Gulf
 Sales Analysis Tool/database for KSA
 Store all sales per item per branch since 2004
 Ability to analyze and compare sales based on different dimensions using
pivot table and pivot charts technology
 Logistics
 initiate effective implementation of FIFO concept for managing KSA
stocks per batch to cease expiry goods due to misdistribution between
branches
 initiate the idea of Threshold stock level for KSA branches to avoid low
stock situations per branch (Jeddah, khamis, Qasim, madinah)
o IT Infrastructure
 New wireless leased line in Riyadh

2.  Setup new office in Dubai
 LAN
 wireless network
 Leased line
 SDN lines
 Domain controller, print, file, mail Server
 Video conference
 Network printing
 Network/mail scanning
 Network Faxing
 Standardization of Client setup
 Adding 2 New servers in Riyadh and Dubai to meet new business needs
 Kuwait office setup (connectivity, Clients)
 Yemen office setup (connectivity, Clients)
 Qassim connectivity
 Qatar connectivity
 Madinah connectivity
 Upgrade KSA WAN to support SFA application
- IT Administrator then BIT coordinator - Novo Nordisk Egypt (from 1/2/2003 till 31/10/2004)
- Business IT
 Customer Geographical allocation Project – Project Manager
 Building IMS based Geographical tree for pharmacies and hospitals
(governorate, city, IMS Territory, bricks(districts, roads)
 Allocate Cairo, Delta, upper Egypt pharmacies & hospitals in the their
relative bricks (a brick is part of IMS Territory)
 This was used in building SAFARI customer database
 SAFARI project – Project Manager (Live 1st
Dec 2004)
 Sales analysis solution that enables S&M management to track & analyze
sales in an easy & standard way leading to the standardization of sales
reporting & analysis process (references are available in e-format)
 Call Reporting system - August 2004
 Record -Track - Analyze sales calls & activities
 Sales Analysis database (used before SAFARI)
 Automated sales data importing tool
 Multidimensional Sales database, that enable new reports and views that
were too hard to produce (time and effort limitation)
 Produce variety of sales analysis reports
 Financial Analysis database
 Extracting Financial System data to an Analysis Tools
 Analyze Financial data in a multidimensional way that enables tracking
any factor easily & getting reports & factors that does not exist in the
original system

3.  This was stopped after the new Financial system version
 Incentive generation sheets
 In-market sales database project for Marketing Effectiveness in Egypt
 Build hospital categorization tree
 Collect and record all hospitals Novo deal with
 recording previous 5 years sales data on product/hospital level
 produce analysis reports for Marketing Effectiveness team to enable
them to build the market tree and build assumptions on reliable
information
 CRM project, patient management system
 Cleansing & migration utility
 identifying & recommending all Business Reports needed
 Coordinate implementation
- Infrastructure
 New VPN SDSL 512 kbps connectivity solution May 2003
 Setup Novo Nordisk new Sheraton building (5 floors building) Network setup (cat
6 Technology) April 2004 (5 floors LAN)
 Network printing system
 Xerox Network scanning system July 2004
 New Backup system (H/W,S/W) June 2004
 New Fax sever system August 2004
 New standard server & network room May 2004
 New application sever May 2004
 Access control & Alarming System August 2004
 Put all machines on UPS
 Implement Telephone Tracking System