The document discusses Cisco's virtual data center solution for media workloads. The solution allows broadcasters and content providers to automatically provision and scale physical and virtual resources for media applications. It creates a shared pool of resources that eliminates silos while avoiding overprovisioning. The Cisco NFV Infrastructure for Media Data Center is a turnkey, on-premises, cloud-based solution that enables customers to build their own virtual data center infrastructure and be up and running quickly. It is based on Cisco's NFV Infrastructure and includes media optimizations to provide a high-performance OpenStack platform for running video and media applications.

1. At-a-Glance
Virtual Data Center for Media Workloads
The media industry is facing pressures to rapidly produce more content,
produce content in more formats, distribute them to a variety of
devices, and do so using multiple consumption models. To meet these
requirements, the media industry needs to change how it produces,
distributes, and monetizes content. With cloud-based virtual data center
models, broadcasters and content providers can automatically provision,
manage, and scale physical and virtual resource pools for media
applications and workloads.
Cisco Network Functions Virtualization (NFV) Infrastructure for Media
Data Center is a turnkey solution, enabling broadcasters and content
providers to build their own cloud-based virtual data center infrastructure
and be up and running in minutes, instead of days or months. It creates
a shared pool of compute, network, and storage resources, eliminating
today’s media application silos while avoiding overprovisioning and
underutilization of data center resources. It allows broadcasters and
content providers to quickly respond to changing content production and
distribution requirements with dynamic resource allocation.
Cisco NFV Infrastructure for Media Data Center is an on-premises,
cloud-based virtual data center solution. It is based on the Cisco
NFV Infrastructure Solution, an OpenStack platform for implementing
virtualized network functions, and includes media optimization, providing
a high-performance, high-availability, and highly scalable OpenStack
platform for running Cisco and third-party video and media applications
in a software-defined, fully automated solution.
Features and Functionality
The Cisco NFV Infrastructure for Media Data Center Solution includes:
• Infrastructure:
-- Network: Cisco Nexus® 9000 Series Switches
-- Compute: Cisco Unified Computing System™ (Cisco UCS®)
B-Series Blade Servers, C-Series Rack Servers, and M-Series
Modular Servers
-- Storage: integrated Cisco UCS C240 M4 Rack Server; in the future,
integrated Cisco UCS C3160 Rack Server and Cisco cloud object
storage that is currently available in a manual configuration mode
-- RedHat OpenStack distribution
Cisco NFV Infrastructure
for Media Data Center
© 2016 Cisco and/or its affiliates. All rights reserved.
Benefits
• Reduce TCO by eliminating
infrastructure silos and replacing
application-specific appliances
with shared physical and virtual
resource pools.
• Accelerate time to revenue with
an agile infrastructure that rapidly
responds to dynamic business
requirements.
• Experience simplified
deployment and operation
with automated discovery,
provisioning, configuration, and
management.
• Lower risk with an automated
solution, validated and certified
with Cisco® and independent
software vendor (ISV)
applications.

2. • Cisco Virtual Infrastructure Management (VIM) for OpenStack
management and operation software, including automated installer,
provisioning, and monitoring system
• Cisco media optimizations
• ISV partner certification program
• Single point of contact for full solution support from Cisco Technical
Assistance Center (TAC)
Cisco VIM for OpenStack management and operation software
simplifies and automates the provisioning, management, operations,
upgrading, and updating of the underlying infrastructure and the entire
OpenStack environment:
• Improved lifecycle management for autodiscovery of hardware
resources; automatic OpenStack install, upgrade, and update; data-
plane monitoring; control-plane monitoring; and logging and stress
testing tools
• Increased reliability with high-availability architecture, load sharing,
and full redundancy across physical and virtual infrastructure
• Telemetry and monitoring capabilities specific for media
• Enhanced API security to protect and secure APIs that are exposed
to upper-layer orchestration and applications
Cisco media optimizations provide the capabilities to produce and
distribute a high video quality without packet loss:
• Multicast support in virtualized environments
• Tuned high performance with hypervisor virtual switch bypass to the
virtual machine
• Quality of service (QoS) to guarantee bandwidth and avoid
oversubscription (future)
Cisco Full-Stack Expertise: Data Center, IP Networking,
Cloud, Video, and Security
Only Cisco has the combined expertise in IP networking, data center,
cloud, video, and security to deliver a reliable, scalable and secure cloud
platform for demanding and high-performance media applications and
workloads.
The Cisco NFV Infrastructure for Media Data Center Solution provides
both northbound and southbound APIs that enable unprecedented
automation and customization. It is pre-integrated and validated in a
robust test environment and easy to deploy with an ISV partner program.
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of
Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/
go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner
does not imply a partnership relationship between Cisco and any other company. (1110R) C45-736921-00 03/16
At-a-Glance
Next Steps
For more information, visit our website
at www.cisco.com/go/media and
Cisco NFV Infrastructure Solutions at
www.cisco.com/go/nfvi.