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1
WAZO
TOWARDS THE COMMODITIZATION OF PROGRAMMABLE
COMMUNICATION
JEROME PASCAL | CEO
ASTRICON, ATLANTA, OCT. 2019
2
WHO AM I?
TECH STRATEGIC MARKETING ENTHUSIAST
JEROME PASCAL, CEO @ WAZO
15+ YEARS IN TECH CORPORATE FINANCE AND CONSULTING
3
AGENDA
WAZO PLATFORM
AN OPEN SOURCE PROJECT TO BUILD YOUR OWN IP TELECOM PLATFORM
BY FREDERIC LEPIED, VP ENGINEERING
PREVIOUS TALKS DURING ASTRICON 2019
GETTING A LIVE TRANSCRIPT OF YOUR CALL
BY PASCAL CADOTTE MICHAUD, CORE DEVELOPER
LET US KNOW TALK BUSINESS!
WAZO
TOWARDS THE COMMODITIZATION OF PROGRAMMABLE COMMUNICATION
BY JEROME PASCAL, CEO
Strictly confidential - Wazo©
WHAT IS AT STAKE
WHEN TELECOM AND IT COLLIDE?
RESHUFFLING THE COMMUNICATION GAME
5
A $1.4T MARKET OPPORTUNITY!
WHEN TELECOM AND IT COLLIDE,
PROGRAMMABLE TELECOM OPENS UP THE WAY TO A BREADTH OF UNIQUE EXPERIENCES!
ENTERPRISES, GOVS, TELCOS AND SOFTWARE VENDORS
COMPETE ON DIFFERENTIATION, PRODUCTIVITY AND CUSTOMER EXPERIENCE
THEY EXPRESS NEW NEEDS IN TERMS OF COLLABORATION, CRM, SOCIAL
INTERACTIVITY AND M2M
LEVERAGING ON ALL MEDIA TYPES, 3RD PARTY INTEGRATIONS AND ON THEIR
ASSETS (DATA, INFRASTRUCTURE), THEY STRIVE FOR NEW USE CASES IN UC,
CC, IN-APP COMMUNICATION AND IOT
6
AVAILABLE OPTIONS
LEAVE MANY PEOPLE
UNHAPPY
UNTAPPED MARKET POTENTIAL
LEGACY TELECOM SOLUTION PROVIDERS
DO NOT PROMOTE INTEROPERABILITY
OUTSIDE THEIR OWN PROPRIETARY ECOSYSTEM OF SOLUTIONS
SAAS PROGRAMMABLE OFFERS
ARE GREAT TO TEST & TRY NEW SOLUTIONS
BUT RAISE MANY CONCERNS ABOUT LONG TERM SUSTAINABILITY
BUILDING YOUR OWN COMMUNICATION STACK
IS EXPENSIVE AND HAZARDOUS
REINVENTING THE WHEEL ON & ON ...
7
THE COMMODITIZATION MATRIX
PROGRAMMABILITY
“UNLOCK” THE
VALUE
CONTROL
DO NOT
COMPROMISE THE
VALUE OVER TIME
USABILITY
MAKE THE VALUE
ACCESSIBLE
OPEN SOURCE
BRING FAITH &
SPREAD THE GOSPEL
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
8
THE COMMODITIZATION MATRIX - PROGRAMMABILITY
UNLOCK THE VALUE
> INTEROPERABILITY
> API COVERAGE
> SDK
> ALL CHANNELS
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
9
THE COMMODITIZATION MATRIX - CONTROL
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> HYDRID INFRASTRUCTURE
> PRIVACY
> SOVEREIGNTY
> MISSION-CRITICAL
> ECONOMIC EQUATION AT SCALE
CONTROL YOUR DESTINY
10
THE COMMODITIZATION MATRIX - USABILITY
FAST TRACK
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> 1 CLICK DEPLOYMENT
> EASY INTEROPERABILITY
> UX / NO CODE
> SOLUTION ADAPTABILITY
VS. PROGRAMMABILITY
11
THE COMMODITIZATION MATRIX - OPEN-SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> ROBUSTNESS / CONTRIBUTION
> PRODUCT-MARKET FIT
> TRACTION
12
APPLIED COMMODITIZATION MATRIX
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
CPAASLEGACY PROVIDERS
13
INFRASTRUCTURE AGNOSTIC
FULL CONTROL
OPEN SOURCE, ENTERPRISE-GRADE
MISSION-CRITICAL
NATIVELY FULLY INTEROPERABLE
BUILD UNIQUE SOLUTIONS
PROVIDE A
PROGRAMMABLE
SOLUTION
TO DESIGN & RUN
THE COMMUNICATION
USE CASES
THAT WILL CRAFT
YOUR SUCCESS
“
”
WAZO, OPEN & HYBRID PROGRAMMABLE COMMUNICATION
14
A UNIQUE BLEND OF
TELECOM, INFRASTRUCTURE & BUSINESS EXPERTS
WAZO, SOFTWARE PUBLISHER
INFRA
TELECOM
PROG
TELECOM
TECHNOLOGY FOUNDATION SINCE 2005
AN INTERNATIONAL GROUP
WAZO CANADA
QUÉBEC
WAZO FRANCE
PARIS
COMMUNITY PARTNERS
Strictly confidential - Wazo© 15
COMMUNICATION
OPEN SOURCE
SOFTWARE
FOR BUSINESS
16
https://github.com/wazo-platform
WAZO PLATFORM
450+ APIS
OPEN SOURCE PROJECT TO BUILD YOUR OWN IP TELECOM PLATFORM
AUDIO AND VIDEO CALLS, CHAT, CALL
CENTERS, CONFERENCES, VOICEMAIL
http://www.wazo-platform.org/
SECURITY, ROUTING, LOAD
BALANCING, SUBSCRIPTION, BILLING
USE CASES
FEATURESCOMPONENTS
API & SDK EXPOSURE
CORE TELECOM ENGINE
TECHNICAL CORE ENGINE
UNIFIED COMMUNICATION CALL CENTER
CHAT CENTER IOT
WAZO PLATFORM
CLASS 5
CLASS 4
HYBRID INFRASTRUCTURE
PUBLIC DATACENTER PRIVATE DATACENTER
WAZO COMMUNICATION INC. BUILDS 2 PRODUCTS
ON TOP OF WAZO PLATFORM
ENTERPRISE
UNIFIED
COMMUNICATION
ENTERPRISE
PROGRAMMABLE
COMMUNICATION
WAZO INC
WAZO COMPANY PRODUCTS
DEPLOY DISTRIBUTED ARCHITECTURE, BUSINESS-GRADE AND
MISSION-CRITICAL COMMUNICATION SOLUTIONS
WAZO COMPANY PRODUCTS
ENTERPRISE PROGRAMMABLE COMMUNICATION
ENTERPRISE
PROGRAMMABLE
COMMUNICATION
ADDED VALUE
- LEVEL 3 SUPPORT
- LIFECYCLE MANAGEMENT
- AAA
- MONITORING, METERING
- SCALABILITY
- SECURITY
- BACK-UP
- ...
BUSINESS MODEL
- PLATFORM LICENCE
- SUBSCRIPTION PER
CONCURRENT SESSION
20
SAVING LIVES
BUILD A MASSIVELY SCALABLE
PROGRAMMABLE CONTACT CENTER
SOLVING THE EMERGENCY CALL
PRIORITIZATION ISSUE
WITH PROGRAMMABLE TELECOM
21
CPAAS
ALTERNATIVE
FOR ISVs
REGAIN CONTROL OVER:
- QUALITY OF SERVICE
- TECHNOLOGY ROADMAP
- ECONOMIC EQUATION AT SCALE
WAZO COMPANY PRODUCTS
ENTERPRISE UNIFIED COMMUNICATION
ENTERPRISE
UNIFIED
COMMUNICATION
QUICKLY DEPLOY UNIFIED COMMUNICATION SOLUTIONS
ON YOUR TERMS
ADDED VALUE
- ON-THE-SHELF UC SUITE:
> CLIENT APPLICATIONS
> MANAGEMENT INTERFACE
- HYBRID: LEVERAGE YOUR
INFRASTRUCTURE
- MULTITENANT
- PRODUCTIVITY TOOL
- QUICK GO-TO-MARKET
- ADD VALUE OVER TIME
- ...
BUSINESS MODEL
- SUBSCRIPTION PER USER
23
UCAAS
ISVS AND OPERATORS TO BECOME
INSTANTLY UCAAS PROVIDERS
ENABLER
UNIFIED COMMUNICATION
UCAAS MARKET SIZE
$33BN BY 2021
WAZO PROGRAMMABLE
COMMUNICATION
ON THE SHELF
UC SUITE
OWN APPS
DEV PORTAL
UCAAS SOLUTIONS
OPERATORS &
INTEGRATORS
ISVS VENDORS
UNIFIED COMMUNICATIONS - PORTAL
24
SERVICE
PROVIDER
END-CLIENTS END-USERS
ADAPTABILITY USE CASE - PROBLEM
A MASSIVE OPPORTUNITY
> EXTINCTION OF THE PSTN GLOBALLY
> ENTERPRISES HAVE ALREADY SWITCHED
TO VOIP TELEPHONY
BUT THE SMB MARKET REMAINS LARGELY
UNDERSERVED
$
$
$
CONSTRAINTS
THE MANUAL PROVISIONING OF A LARGE
NUMBER OF SMALL CLIENT ACCOUNTS
(1 TO 10 SEATS) IS EXPENSIVE
ADAPTABILITY USE CASE - SOLUTION
MARKETING
+
CALL CENTER
WEB
INTERFACE
SELF PROVISIONING
OF CLIENT ACCOUNTS
27
BUILD
YOUR COMMUNICATION
BUSINESS FROM A
TRUSTY & SUSTAINABLE
PROGRAMMABLE
SOLUTION?
JEROME PASCAL
RUN
ON-THE-SHELF UNIFIED
COMMUNICATION
SOLUTION AND ADAPT IT
OVER TIME TO ADD
VALUE?
LET’S CONNECT
UNLOCK YOUR COMMUNICATIONS
WAZO.IO
@WAZO
WAZO-PLATFORM.ORG
@WAZO
JEROME@WAZO.IO
@jerome_pascal

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Astricon 2019 - Wazo presentation - Jerome - October 2019

  • 1. 1 WAZO TOWARDS THE COMMODITIZATION OF PROGRAMMABLE COMMUNICATION JEROME PASCAL | CEO ASTRICON, ATLANTA, OCT. 2019
  • 2. 2 WHO AM I? TECH STRATEGIC MARKETING ENTHUSIAST JEROME PASCAL, CEO @ WAZO 15+ YEARS IN TECH CORPORATE FINANCE AND CONSULTING
  • 3. 3 AGENDA WAZO PLATFORM AN OPEN SOURCE PROJECT TO BUILD YOUR OWN IP TELECOM PLATFORM BY FREDERIC LEPIED, VP ENGINEERING PREVIOUS TALKS DURING ASTRICON 2019 GETTING A LIVE TRANSCRIPT OF YOUR CALL BY PASCAL CADOTTE MICHAUD, CORE DEVELOPER LET US KNOW TALK BUSINESS! WAZO TOWARDS THE COMMODITIZATION OF PROGRAMMABLE COMMUNICATION BY JEROME PASCAL, CEO
  • 4. Strictly confidential - Wazo© WHAT IS AT STAKE WHEN TELECOM AND IT COLLIDE? RESHUFFLING THE COMMUNICATION GAME
  • 5. 5 A $1.4T MARKET OPPORTUNITY! WHEN TELECOM AND IT COLLIDE, PROGRAMMABLE TELECOM OPENS UP THE WAY TO A BREADTH OF UNIQUE EXPERIENCES! ENTERPRISES, GOVS, TELCOS AND SOFTWARE VENDORS COMPETE ON DIFFERENTIATION, PRODUCTIVITY AND CUSTOMER EXPERIENCE THEY EXPRESS NEW NEEDS IN TERMS OF COLLABORATION, CRM, SOCIAL INTERACTIVITY AND M2M LEVERAGING ON ALL MEDIA TYPES, 3RD PARTY INTEGRATIONS AND ON THEIR ASSETS (DATA, INFRASTRUCTURE), THEY STRIVE FOR NEW USE CASES IN UC, CC, IN-APP COMMUNICATION AND IOT
  • 6. 6 AVAILABLE OPTIONS LEAVE MANY PEOPLE UNHAPPY UNTAPPED MARKET POTENTIAL LEGACY TELECOM SOLUTION PROVIDERS DO NOT PROMOTE INTEROPERABILITY OUTSIDE THEIR OWN PROPRIETARY ECOSYSTEM OF SOLUTIONS SAAS PROGRAMMABLE OFFERS ARE GREAT TO TEST & TRY NEW SOLUTIONS BUT RAISE MANY CONCERNS ABOUT LONG TERM SUSTAINABILITY BUILDING YOUR OWN COMMUNICATION STACK IS EXPENSIVE AND HAZARDOUS REINVENTING THE WHEEL ON & ON ...
  • 7. 7 THE COMMODITIZATION MATRIX PROGRAMMABILITY “UNLOCK” THE VALUE CONTROL DO NOT COMPROMISE THE VALUE OVER TIME USABILITY MAKE THE VALUE ACCESSIBLE OPEN SOURCE BRING FAITH & SPREAD THE GOSPEL PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE
  • 8. 8 THE COMMODITIZATION MATRIX - PROGRAMMABILITY UNLOCK THE VALUE > INTEROPERABILITY > API COVERAGE > SDK > ALL CHANNELS PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE
  • 9. 9 THE COMMODITIZATION MATRIX - CONTROL PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE > HYDRID INFRASTRUCTURE > PRIVACY > SOVEREIGNTY > MISSION-CRITICAL > ECONOMIC EQUATION AT SCALE CONTROL YOUR DESTINY
  • 10. 10 THE COMMODITIZATION MATRIX - USABILITY FAST TRACK PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE > 1 CLICK DEPLOYMENT > EASY INTEROPERABILITY > UX / NO CODE > SOLUTION ADAPTABILITY VS. PROGRAMMABILITY
  • 11. 11 THE COMMODITIZATION MATRIX - OPEN-SOURCE PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE > ROBUSTNESS / CONTRIBUTION > PRODUCT-MARKET FIT > TRACTION
  • 12. 12 APPLIED COMMODITIZATION MATRIX PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE PROGRAMMABILITY USABILITY CONTROL OPEN SOURCE CPAASLEGACY PROVIDERS
  • 13. 13 INFRASTRUCTURE AGNOSTIC FULL CONTROL OPEN SOURCE, ENTERPRISE-GRADE MISSION-CRITICAL NATIVELY FULLY INTEROPERABLE BUILD UNIQUE SOLUTIONS PROVIDE A PROGRAMMABLE SOLUTION TO DESIGN & RUN THE COMMUNICATION USE CASES THAT WILL CRAFT YOUR SUCCESS “ ” WAZO, OPEN & HYBRID PROGRAMMABLE COMMUNICATION
  • 14. 14 A UNIQUE BLEND OF TELECOM, INFRASTRUCTURE & BUSINESS EXPERTS WAZO, SOFTWARE PUBLISHER INFRA TELECOM PROG TELECOM TECHNOLOGY FOUNDATION SINCE 2005 AN INTERNATIONAL GROUP WAZO CANADA QUÉBEC WAZO FRANCE PARIS COMMUNITY PARTNERS
  • 15. Strictly confidential - Wazo© 15 COMMUNICATION OPEN SOURCE SOFTWARE FOR BUSINESS
  • 16. 16 https://github.com/wazo-platform WAZO PLATFORM 450+ APIS OPEN SOURCE PROJECT TO BUILD YOUR OWN IP TELECOM PLATFORM AUDIO AND VIDEO CALLS, CHAT, CALL CENTERS, CONFERENCES, VOICEMAIL http://www.wazo-platform.org/ SECURITY, ROUTING, LOAD BALANCING, SUBSCRIPTION, BILLING USE CASES FEATURESCOMPONENTS API & SDK EXPOSURE CORE TELECOM ENGINE TECHNICAL CORE ENGINE UNIFIED COMMUNICATION CALL CENTER CHAT CENTER IOT WAZO PLATFORM CLASS 5 CLASS 4
  • 18. WAZO COMMUNICATION INC. BUILDS 2 PRODUCTS ON TOP OF WAZO PLATFORM ENTERPRISE UNIFIED COMMUNICATION ENTERPRISE PROGRAMMABLE COMMUNICATION WAZO INC WAZO COMPANY PRODUCTS
  • 19. DEPLOY DISTRIBUTED ARCHITECTURE, BUSINESS-GRADE AND MISSION-CRITICAL COMMUNICATION SOLUTIONS WAZO COMPANY PRODUCTS ENTERPRISE PROGRAMMABLE COMMUNICATION ENTERPRISE PROGRAMMABLE COMMUNICATION ADDED VALUE - LEVEL 3 SUPPORT - LIFECYCLE MANAGEMENT - AAA - MONITORING, METERING - SCALABILITY - SECURITY - BACK-UP - ... BUSINESS MODEL - PLATFORM LICENCE - SUBSCRIPTION PER CONCURRENT SESSION
  • 20. 20 SAVING LIVES BUILD A MASSIVELY SCALABLE PROGRAMMABLE CONTACT CENTER SOLVING THE EMERGENCY CALL PRIORITIZATION ISSUE WITH PROGRAMMABLE TELECOM
  • 21. 21 CPAAS ALTERNATIVE FOR ISVs REGAIN CONTROL OVER: - QUALITY OF SERVICE - TECHNOLOGY ROADMAP - ECONOMIC EQUATION AT SCALE
  • 22. WAZO COMPANY PRODUCTS ENTERPRISE UNIFIED COMMUNICATION ENTERPRISE UNIFIED COMMUNICATION QUICKLY DEPLOY UNIFIED COMMUNICATION SOLUTIONS ON YOUR TERMS ADDED VALUE - ON-THE-SHELF UC SUITE: > CLIENT APPLICATIONS > MANAGEMENT INTERFACE - HYBRID: LEVERAGE YOUR INFRASTRUCTURE - MULTITENANT - PRODUCTIVITY TOOL - QUICK GO-TO-MARKET - ADD VALUE OVER TIME - ... BUSINESS MODEL - SUBSCRIPTION PER USER
  • 23. 23 UCAAS ISVS AND OPERATORS TO BECOME INSTANTLY UCAAS PROVIDERS ENABLER UNIFIED COMMUNICATION UCAAS MARKET SIZE $33BN BY 2021 WAZO PROGRAMMABLE COMMUNICATION ON THE SHELF UC SUITE OWN APPS DEV PORTAL UCAAS SOLUTIONS OPERATORS & INTEGRATORS ISVS VENDORS
  • 24. UNIFIED COMMUNICATIONS - PORTAL 24 SERVICE PROVIDER END-CLIENTS END-USERS
  • 25. ADAPTABILITY USE CASE - PROBLEM A MASSIVE OPPORTUNITY > EXTINCTION OF THE PSTN GLOBALLY > ENTERPRISES HAVE ALREADY SWITCHED TO VOIP TELEPHONY BUT THE SMB MARKET REMAINS LARGELY UNDERSERVED $ $ $ CONSTRAINTS THE MANUAL PROVISIONING OF A LARGE NUMBER OF SMALL CLIENT ACCOUNTS (1 TO 10 SEATS) IS EXPENSIVE
  • 26. ADAPTABILITY USE CASE - SOLUTION MARKETING + CALL CENTER WEB INTERFACE SELF PROVISIONING OF CLIENT ACCOUNTS
  • 27. 27 BUILD YOUR COMMUNICATION BUSINESS FROM A TRUSTY & SUSTAINABLE PROGRAMMABLE SOLUTION? JEROME PASCAL RUN ON-THE-SHELF UNIFIED COMMUNICATION SOLUTION AND ADAPT IT OVER TIME TO ADD VALUE? LET’S CONNECT UNLOCK YOUR COMMUNICATIONS WAZO.IO @WAZO WAZO-PLATFORM.ORG @WAZO JEROME@WAZO.IO @jerome_pascal