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Diversity & Inclusion
Primer
~Framework & Techniques for Diversity & Inclusion~
Yuka Nagashima

President
Astia
January 2017
•  The “Two Things” concept
-  For every subject, there are really
only 2 things we need to know. 
-  Everything else is the application of
those two things, or not significant

Does Diversity & Inclusion
conform to the Two Things
rule?

ONLY Two Things
Slide 2
•  Disclaimers
-  “I didn't have time to write a short letter, so I wrote a long
one instead.” ~Mark Twain
-  Two things game requires breadth and depth of
knowledge, as well as time to reflect on the topic
•  Methodology
-  Collected major points in D&I 
-  Based on what I learned at Tech Inclusion & my life
experiences
-  Arranged them to see if they boiled down to two things
Two Things for D&I
Slide 3
•  My “Two Things” for D&I
1.  Diversity & Inclusion work is “culture work”
2.  Diversity & Inclusion is good for all
My Two Things for D&I
Slide 4
•  Quirks tend to form quickly and set
the culture, so
ü Start early
•  What you get is what you put into it è be intentional
•  Perspectives & privilege matter è use your privilege
•  Culture is language è words matter
•  Majority defines the norm è inclusion before diversity
1. D&I Work = Culture Work
Slide 5
•  Quirks tend to get embedded early è start early
•  “What you get” is “what you put into it”,
so
ü Be intentional
– WHY should drive the HOW,
which should matter more than
WHAT
•  Perspectives & privilege matter è use your privilege
•  Culture is language è words matter
•  Majority defines the norm è inclusion before diversity
Agenda
Slide 6
•  Quirks tend to get embedded early è start early
•  What you get is what you put into it è be intentional
•  Perspectives matter, but so does
privilege,
ü so use your privilege 
•  Culture is language è words matter
•  Majority defines the norm è inclusion before diversity
1. D&I Work = Culture Work
Slide 7
Perspectives & Privilege in My Life
Slide 8
Bio
•  Born & raised in Japan
•  Educated in the West
•  BA in Physics, Reed College
•  Curriculum Developer, Educator
(Punahou School)
•  Entrepreneur (LavaNet, Tiki Technologies)
•  Gov’t/Policy (HTDC of the State of Hawaii
Gov’t)
•  Exec. Advisor/Management Consultant
(Paideia Enterprises)
•  Nonprofit Executive
•  Astia
-  WHAT: Nonprofit that connects women-led high growth
companies to capital, networks, and just-in-time advice
-  WHY: Our mission is to propel women’s full participation
as entrepreneurs and leaders in high-growth businesses,
fueling innovation and driving economic growth
-  WHEN: Genesis story: 15 yrs ago, Cate Muther, then CMO
of Cisco, asked, “Where are the women?”
-  WHERE: Global, HQ in Silicon Valley
-  WHO: 4 executives with over 5000 community members
worldwide
-  HOW we are funded: corporate sponsorships &
partnerships, grants, individual donations, program fees

Standing up for Capital-deprived
Slide 9
Components of Astia
Astia
Investments
Astia
Think
Astia
Access
In 2017, we will align our activities
around the three disciplines:

1. Astia Access
Entrepreneurship programs, including
Astia Expert Sift™

2. Astia Investments
Funding programs, including Astia
Angels

3. Astia Think
Thought leadership for all programs at
Astia and beyond, including
whitepapers we author and keynote
speeches
Slide 10
A multi-pronged approach to
a complex problem
Our approach provides solutions for our varied constituents:

  For entrepreneurs: programs that ensure access to expertise, capital & networks.
  For investors: access to qualified women-led investment opportunities
  For the market: thought leadership that shares our methods of achieving inclusion

Astia sees women leaders as integral participants in
inclusive, high performing entrepreneurial teams.
Slide 11
Slide 12
Women & Men More Alike As
Entrepreneurs Than Different

• More varieties within a group
than across the groups, as with
many stereotypes and gender
perceptions

• Industries they go into are also
similar, but growth rates differ
(i.e., lack of funding leads many
startups to become life style
companies vs. high growth)

• Difference: the way investors
fund women-led companies

• Investment filter is broken, not
the (female) entrepreneurs


46% Tech
17% Health
& Wellness
20% Med
Device & 
Life Science
11%
Consumer
6%
Clean
Tech
Our Findings & Learnings
Astia Angels Portfolio showing diversity
of companies founded by women
Importance of Inclusion

• Diverse and inclusive teams
yield results, for entrepreneurs
and investors alike

• To attract diversity of deal flow,
our staff, advisors, and investors
must represent the diversity we
seek

• Astia Board of Trustees and
Astia Angels are consciously
made up of both men and
women; with diversity in
geography

• Advice to entrepreneurs:
network beyond your own gender,
race, and communities
1. D&I Work = Culture Work
•  Quirks tend to get embedded early è start early
•  What you get is what you put into it è be intentional
•  Perspectives & privilege matter è use your privilege
•  Culture is language, language is
culture, 
ü so words matter
•  Majority defines the norm è inclusion before diversity
Agenda
Slide 13
D&I Vocabulary (basic)
•  Diversity vs. Inclusion
- Diversity = mix
- Inclusion = making the mix work




Slide 14
D&I Vocabulary (intermediate)
•  Mentorship vs. Sponsorship
-  Mentorship = conversation about you when you
are in the room
-  Sponsorship = conversation about you when
you are not in the room





Slide 15
Mentor
 Sponsor
D&I Vocabulary (advanced)
•  Intersectionality:
We are not defined by one category (e.g., gender,
social class)
But multiple dimensions of different degrees that
make up the whole identity 




Slide 16
D&I Vocabulary (advanced)
Slide 17
Intersectionality
components:

Visible
&
Invisible:
D&I Vocabulary (re-tasked)
•  Knit: the interwoven nature of a team unit that
forms a cohesive culture
- Knit is interactive and evolving
- Fit is prescriptive (one right answer that’s
enforced) and static



Slide 18
D&I Vocabulary (re-tasked)
•  Political capital: the underrepresented have the
least political capital, and yet they are often put in
the position to advocate for change




Slide 19
Concept Vocabulary

•  Secondary trauma: when the trauma you suffered
from an experience is not acknowledged by others

•  Holding space: “to walk alongside another person in
whatever journey they’re on without judging them,
making them feel inadequate, trying to fix them, or
trying to impact the outcome”*



Slide 20

Concept Vocabulary
-  Useful in putting a label to a whole phenomenon or concept
1. D&I Work = Culture Work
•  Quirks tend to get embedded early è start early
•  What you get is what you put into it è be intentional
•  Perspectives & privilege matter è use your privilege
•  Culture is language è words matter
•  Majority defines the norm, so
ü Inclusive environment is needed
before diversity (“I” before “D”)
Agenda
Slide 21
•  Find the “bright spot” &
double down on success
-  Economic development
approach
-  Jerry Sternin/Save the Children
-  “is there success, however
small?”
-  What contributes to the
success? 
-  Works well when entrenched
system is a huge factor for the
challenge

HOW: Techniques for Inclusion
Slide 22
Extreme Diversity 
-  Apply incredible restrictions or framework on something
very specific to shift our own “norm”
•  E.g., Stop expanding your LinkedIn circle until you can add
an underrepresented person
•  E.g., Make diversity and inclusion part of everyone’s
performance review (law firm partner assessment)
HOW: Techniques for Inclusion
Slide 23
•  Include and Integrate; not segregate
-  Integrate the community whenever possible
-  Exception: when underrepresented group specifically
requests segregation
-  Counterintuitive?
-  Make D&I a part of every aspect of the work culture
HOW: Implementation Hints
Slide 24
GO outside of our own networks;
DON’T wait for them to come to you, go to them
-  Go wider and beyond where we normally do what we do
•  E.g., post job descriptions in a different publication; hold a
career fair booth at a community college; network beyond
our own (a Caucasian analyst attends an Asian marketing
group) 
HOW: Implementation Hints
Slide 25
•  Diverse interview loops for all interviews
Ø Short-circuit the “chicken or the egg”
•  On-boarding inclusion session for all in the 1st week
Ø Integration, not assimilation: knit not fit
Ø Set expectations
•  Mini rules that transcend categories
Ø Each working unit come up with a rule of conduct
•  E.g., speak 3 times in a mtg then one must hang back to
encourage others to speak, and for active listening; “no
interruption” rule (not, “don’t interrupt women”)
WHAT: Implementation Examples
Slide 26
•  Words matter
-  Watch for implicit bias with word choice
•  E.g., gender-biased job descriptions

•  Cumulative experience makes it personal
-  Maybe it was just once, and it wasn’t personal to us, but
it’s happened to them many times “once”
Gotchas & Blindspots
Slide 27
#1 D&I Work = Culture Work
è Start early
è Be intentional
è Use your privilege
è words matter
è inclusion before diversity
#2 D&I is good for all

Agenda
Slide 28
•  Good for everyone 
•  Not just the underrepresented
•  Examples
–  Integrated Science curriculum
–  Mtg “3 things” rule

2. D&I is Good for All
Slide 29
•  Good for business
-  Global market
-  Ideation/product development
•  Scott Page, a professor of complex systems, University of
Michigan: ketchup storage as a diversity indicator
•  Innovation process: aim for effective, not efficient

2. D&I is Good for All
Slide 30
If D&I is good for everyone and for business…
Ø  How do we get buy-in from others to
1.  Embrace (vs. tolerate) diversity, and 
2.  practice inclusion?
Name it, so it exists
Count it, so it matters
Ø  Reports


Buy-In for D&I?
Slide 31
Resources & Reports
•  Published studies/resources
-  McKinsey: https://womenintheworkplace.com/
-  Lawless Research (Techstars, Chase for Business)
Tech Startups: Diversity & Inclusion:
http://diversity.techstars.com/bealeader
Blog summarizing the research
http://www.techstars.com/content/diversity/tech-startups-become-
diversity-leader/
•  From TechInclusion16
-  http://bit.ly/HomebrewDiversity
-  Evan Sharp’s Pinterest board (Pinterest co-founder) on diversity
research: http://pin.it/mumxsBD
-  Scientific American article, “How diversity makes you smarter”
-  Implicit Association test for age, race, gender, etc. (Harvard)
Slide 32
Misc. Programs & Practices
•  President Obama’s Computer Science for All Initiative
•  Stripe: interview formats (e.g., allowing candidates to work on
their own computers); generally touted as progressive in D&I
•  Clef: Employee Handbook for Inclusion
https://github.com/clef/handbook
•  Agile Inclusion: Slideshare @ruhatd
•  Movie: Code ~debugging the gender gap
•  Path Forward ‘Return to Work’ Program 
christine.winston@pathforward.org

•  Karen Fleshman Webinar on racial biases: Jan. 10, 10-11:30am
http://gyalsnetwork.com/accelorator-labs-webinars/2017/1/10/
overcoming-implicit-racial-bias
Slide 33
References
Citations*
Holding space discussion: http://upliftconnect.com/hold-space/

Graphic Credits:
Two Things http://www.coloringsky.com/peace-hand-sign-coloring-page/
Diversity https://nutrition.tufts.edu/about/diversity
Diversity Iceberg http://www.brookgraham.com/WhatWeDo/Iceberg.aspx
Rich vs. Poor https://humansandmedia.wordpress.com/2016/01/25/rich-vs-poor/
Extreme sports https://www.youtube.com/watch?v=YNxrOnKA0Sg
Don’t segregate https://leafsecrets.wordpress.com/tag/self-segregation/
Reach out http://www.socialworkblogs.org/wp-content/uploads/2016/09/reach-out.jpg
Tree https://image.freepik.com/free-vector/diversity-tree-hands_23-2147505142.jpg
Ketchup http://www.africaprocessing.com/nigeria/ketchup-manufacturing-in-nigeria/


Slide 34
Q & A
Any questions?
yuka@astia.org
Slide 35
Q & A
•  Did anything surprise you?

•  What will you do differently after this session?
•  What stories do you have to share?
•  What are your/your organization’s Two Things?
•  Extra
•  Two Things about the Two Things:
•  1. People love to play the Two Things game, but they rarely agree
about what the Two Things are. 
•  2. That goes double for anyone who works with computers. 
Slide 36
www.astia.org
@astiaglobal
@astiaangel

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Astia diversity-inclusion-primer jan2017

  • 1. Diversity & Inclusion Primer ~Framework & Techniques for Diversity & Inclusion~ Yuka Nagashima President Astia January 2017
  • 2. •  The “Two Things” concept -  For every subject, there are really only 2 things we need to know. -  Everything else is the application of those two things, or not significant Does Diversity & Inclusion conform to the Two Things rule? ONLY Two Things Slide 2
  • 3. •  Disclaimers -  “I didn't have time to write a short letter, so I wrote a long one instead.” ~Mark Twain -  Two things game requires breadth and depth of knowledge, as well as time to reflect on the topic •  Methodology -  Collected major points in D&I -  Based on what I learned at Tech Inclusion & my life experiences -  Arranged them to see if they boiled down to two things Two Things for D&I Slide 3
  • 4. •  My “Two Things” for D&I 1.  Diversity & Inclusion work is “culture work” 2.  Diversity & Inclusion is good for all My Two Things for D&I Slide 4
  • 5. •  Quirks tend to form quickly and set the culture, so ü Start early •  What you get is what you put into it è be intentional •  Perspectives & privilege matter è use your privilege •  Culture is language è words matter •  Majority defines the norm è inclusion before diversity 1. D&I Work = Culture Work Slide 5
  • 6. •  Quirks tend to get embedded early è start early •  “What you get” is “what you put into it”, so ü Be intentional – WHY should drive the HOW, which should matter more than WHAT •  Perspectives & privilege matter è use your privilege •  Culture is language è words matter •  Majority defines the norm è inclusion before diversity Agenda Slide 6
  • 7. •  Quirks tend to get embedded early è start early •  What you get is what you put into it è be intentional •  Perspectives matter, but so does privilege, ü so use your privilege •  Culture is language è words matter •  Majority defines the norm è inclusion before diversity 1. D&I Work = Culture Work Slide 7
  • 8. Perspectives & Privilege in My Life Slide 8 Bio •  Born & raised in Japan •  Educated in the West •  BA in Physics, Reed College •  Curriculum Developer, Educator (Punahou School) •  Entrepreneur (LavaNet, Tiki Technologies) •  Gov’t/Policy (HTDC of the State of Hawaii Gov’t) •  Exec. Advisor/Management Consultant (Paideia Enterprises) •  Nonprofit Executive
  • 9. •  Astia -  WHAT: Nonprofit that connects women-led high growth companies to capital, networks, and just-in-time advice -  WHY: Our mission is to propel women’s full participation as entrepreneurs and leaders in high-growth businesses, fueling innovation and driving economic growth -  WHEN: Genesis story: 15 yrs ago, Cate Muther, then CMO of Cisco, asked, “Where are the women?” -  WHERE: Global, HQ in Silicon Valley -  WHO: 4 executives with over 5000 community members worldwide -  HOW we are funded: corporate sponsorships & partnerships, grants, individual donations, program fees Standing up for Capital-deprived Slide 9
  • 10. Components of Astia Astia Investments Astia Think Astia Access In 2017, we will align our activities around the three disciplines: 1. Astia Access Entrepreneurship programs, including Astia Expert Sift™ 2. Astia Investments Funding programs, including Astia Angels 3. Astia Think Thought leadership for all programs at Astia and beyond, including whitepapers we author and keynote speeches Slide 10
  • 11. A multi-pronged approach to a complex problem Our approach provides solutions for our varied constituents:   For entrepreneurs: programs that ensure access to expertise, capital & networks.   For investors: access to qualified women-led investment opportunities   For the market: thought leadership that shares our methods of achieving inclusion Astia sees women leaders as integral participants in inclusive, high performing entrepreneurial teams. Slide 11
  • 12. Slide 12 Women & Men More Alike As Entrepreneurs Than Different • More varieties within a group than across the groups, as with many stereotypes and gender perceptions • Industries they go into are also similar, but growth rates differ (i.e., lack of funding leads many startups to become life style companies vs. high growth) • Difference: the way investors fund women-led companies • Investment filter is broken, not the (female) entrepreneurs 46% Tech 17% Health & Wellness 20% Med Device & Life Science 11% Consumer 6% Clean Tech Our Findings & Learnings Astia Angels Portfolio showing diversity of companies founded by women Importance of Inclusion • Diverse and inclusive teams yield results, for entrepreneurs and investors alike • To attract diversity of deal flow, our staff, advisors, and investors must represent the diversity we seek • Astia Board of Trustees and Astia Angels are consciously made up of both men and women; with diversity in geography • Advice to entrepreneurs: network beyond your own gender, race, and communities
  • 13. 1. D&I Work = Culture Work •  Quirks tend to get embedded early è start early •  What you get is what you put into it è be intentional •  Perspectives & privilege matter è use your privilege •  Culture is language, language is culture, ü so words matter •  Majority defines the norm è inclusion before diversity Agenda Slide 13
  • 14. D&I Vocabulary (basic) •  Diversity vs. Inclusion - Diversity = mix - Inclusion = making the mix work Slide 14
  • 15. D&I Vocabulary (intermediate) •  Mentorship vs. Sponsorship -  Mentorship = conversation about you when you are in the room -  Sponsorship = conversation about you when you are not in the room Slide 15 Mentor Sponsor
  • 16. D&I Vocabulary (advanced) •  Intersectionality: We are not defined by one category (e.g., gender, social class) But multiple dimensions of different degrees that make up the whole identity Slide 16
  • 17. D&I Vocabulary (advanced) Slide 17 Intersectionality components: Visible & Invisible:
  • 18. D&I Vocabulary (re-tasked) •  Knit: the interwoven nature of a team unit that forms a cohesive culture - Knit is interactive and evolving - Fit is prescriptive (one right answer that’s enforced) and static Slide 18
  • 19. D&I Vocabulary (re-tasked) •  Political capital: the underrepresented have the least political capital, and yet they are often put in the position to advocate for change Slide 19
  • 20. Concept Vocabulary •  Secondary trauma: when the trauma you suffered from an experience is not acknowledged by others •  Holding space: “to walk alongside another person in whatever journey they’re on without judging them, making them feel inadequate, trying to fix them, or trying to impact the outcome”* Slide 20 Concept Vocabulary -  Useful in putting a label to a whole phenomenon or concept
  • 21. 1. D&I Work = Culture Work •  Quirks tend to get embedded early è start early •  What you get is what you put into it è be intentional •  Perspectives & privilege matter è use your privilege •  Culture is language è words matter •  Majority defines the norm, so ü Inclusive environment is needed before diversity (“I” before “D”) Agenda Slide 21
  • 22. •  Find the “bright spot” & double down on success -  Economic development approach -  Jerry Sternin/Save the Children -  “is there success, however small?” -  What contributes to the success? -  Works well when entrenched system is a huge factor for the challenge HOW: Techniques for Inclusion Slide 22
  • 23. Extreme Diversity -  Apply incredible restrictions or framework on something very specific to shift our own “norm” •  E.g., Stop expanding your LinkedIn circle until you can add an underrepresented person •  E.g., Make diversity and inclusion part of everyone’s performance review (law firm partner assessment) HOW: Techniques for Inclusion Slide 23
  • 24. •  Include and Integrate; not segregate -  Integrate the community whenever possible -  Exception: when underrepresented group specifically requests segregation -  Counterintuitive? -  Make D&I a part of every aspect of the work culture HOW: Implementation Hints Slide 24
  • 25. GO outside of our own networks; DON’T wait for them to come to you, go to them -  Go wider and beyond where we normally do what we do •  E.g., post job descriptions in a different publication; hold a career fair booth at a community college; network beyond our own (a Caucasian analyst attends an Asian marketing group) HOW: Implementation Hints Slide 25
  • 26. •  Diverse interview loops for all interviews Ø Short-circuit the “chicken or the egg” •  On-boarding inclusion session for all in the 1st week Ø Integration, not assimilation: knit not fit Ø Set expectations •  Mini rules that transcend categories Ø Each working unit come up with a rule of conduct •  E.g., speak 3 times in a mtg then one must hang back to encourage others to speak, and for active listening; “no interruption” rule (not, “don’t interrupt women”) WHAT: Implementation Examples Slide 26
  • 27. •  Words matter -  Watch for implicit bias with word choice •  E.g., gender-biased job descriptions •  Cumulative experience makes it personal -  Maybe it was just once, and it wasn’t personal to us, but it’s happened to them many times “once” Gotchas & Blindspots Slide 27
  • 28. #1 D&I Work = Culture Work è Start early è Be intentional è Use your privilege è words matter è inclusion before diversity #2 D&I is good for all Agenda Slide 28
  • 29. •  Good for everyone •  Not just the underrepresented •  Examples –  Integrated Science curriculum –  Mtg “3 things” rule 2. D&I is Good for All Slide 29
  • 30. •  Good for business -  Global market -  Ideation/product development •  Scott Page, a professor of complex systems, University of Michigan: ketchup storage as a diversity indicator •  Innovation process: aim for effective, not efficient 2. D&I is Good for All Slide 30
  • 31. If D&I is good for everyone and for business… Ø  How do we get buy-in from others to 1.  Embrace (vs. tolerate) diversity, and 2.  practice inclusion? Name it, so it exists Count it, so it matters Ø  Reports Buy-In for D&I? Slide 31
  • 32. Resources & Reports •  Published studies/resources -  McKinsey: https://womenintheworkplace.com/ -  Lawless Research (Techstars, Chase for Business) Tech Startups: Diversity & Inclusion: http://diversity.techstars.com/bealeader Blog summarizing the research http://www.techstars.com/content/diversity/tech-startups-become- diversity-leader/ •  From TechInclusion16 -  http://bit.ly/HomebrewDiversity -  Evan Sharp’s Pinterest board (Pinterest co-founder) on diversity research: http://pin.it/mumxsBD -  Scientific American article, “How diversity makes you smarter” -  Implicit Association test for age, race, gender, etc. (Harvard) Slide 32
  • 33. Misc. Programs & Practices •  President Obama’s Computer Science for All Initiative •  Stripe: interview formats (e.g., allowing candidates to work on their own computers); generally touted as progressive in D&I •  Clef: Employee Handbook for Inclusion https://github.com/clef/handbook •  Agile Inclusion: Slideshare @ruhatd •  Movie: Code ~debugging the gender gap •  Path Forward ‘Return to Work’ Program christine.winston@pathforward.org •  Karen Fleshman Webinar on racial biases: Jan. 10, 10-11:30am http://gyalsnetwork.com/accelorator-labs-webinars/2017/1/10/ overcoming-implicit-racial-bias Slide 33
  • 34. References Citations* Holding space discussion: http://upliftconnect.com/hold-space/ Graphic Credits: Two Things http://www.coloringsky.com/peace-hand-sign-coloring-page/ Diversity https://nutrition.tufts.edu/about/diversity Diversity Iceberg http://www.brookgraham.com/WhatWeDo/Iceberg.aspx Rich vs. Poor https://humansandmedia.wordpress.com/2016/01/25/rich-vs-poor/ Extreme sports https://www.youtube.com/watch?v=YNxrOnKA0Sg Don’t segregate https://leafsecrets.wordpress.com/tag/self-segregation/ Reach out http://www.socialworkblogs.org/wp-content/uploads/2016/09/reach-out.jpg Tree https://image.freepik.com/free-vector/diversity-tree-hands_23-2147505142.jpg Ketchup http://www.africaprocessing.com/nigeria/ketchup-manufacturing-in-nigeria/ Slide 34
  • 35. Q & A Any questions? yuka@astia.org Slide 35
  • 36. Q & A •  Did anything surprise you? •  What will you do differently after this session? •  What stories do you have to share? •  What are your/your organization’s Two Things? •  Extra •  Two Things about the Two Things: •  1. People love to play the Two Things game, but they rarely agree about what the Two Things are. •  2. That goes double for anyone who works with computers. Slide 36